Startup playbooks don't work when you copy them. What works depends on five things: who your customers are, how they buy, where they gather, why they want your product, and what they care about. Each business needs its own playbook.
The playbook that is really going to work for your business is unfortunately probably fairly specific to your business. And I think it's not impossible, but it's pretty unlikely that you can just copy and paste someone else's playbook and have it work. I think it's really a function of like, okay, who do I sell to? How do they buy? Where do they hang out? Why do they buy? What do they care about? And like that stuff tends to be like pretty product and pretty company specific.
