Justin GordonFounder, The LA Grind & The SF Grind

How Sharing Online Built Trust and Business

13 May 2025 · 1 min

Watch on YouTube

1:15

In this interview excerpt, Speaker A explains a strategy of radical transparency on Twitter, where he publicly shares profit‑and‑loss statements, warehouse photos, and operational details of his self‑storage business. Initially met with skepticism by his partner, the approach quickly generated tangible benefits: by early 2022 they had attracted 750 accredited investors, raised $20 million to acquire $50 million worth of storage assets in 2021, and expanded their team from eight to twenty‑five employees by the end of 2021. Speaker B prompts for metrics, and Speaker A provides the quantitative outcomes, emphasizing that the open‑sharing strategy fundamentally transformed their deal flow, hiring, and capital‑raising capabilities.

Chapters

I was— so, my strategy on Twitter was like, just be radically open about how I do business and how our business works. I'm going to tweet pictures of my profit and loss statements of my self-storage facilities. I'm going to tweet, you know, pictures of my warehouses that we're running, you know, our student storage business out of. I'm going to talk about— I'm going to share everything, everything with no regard for competition or anything like that. And at first, my partner was like, Nick, like, What's the— what is the endgame here? So, then we started like seeing a lot more opportunities, seeing more deals, making some hires, and raising some capital through the network that we met online.
What was the impact? Like, give me some numbers if you have it, and just in terms of like Twitter impact on your business.
Yeah, we very shortly after, by early 2022, we had 750 investors in our database who wanted to— accredited investors who wanted to invest in self-storage. We had raised $20 million to buy $50 million worth of storage in 2021. Our team was growing fast. We went from 8 employees to 25 employees by the end of 2021. Um, yeah, man, it changed, it changed everything.