In this debut episode of the "Founder Story" series, Kate Violet, a Venezuelan‑born entrepreneur, goes door‑to‑door in Florida offering free marketing videos to local small businesses. She explains her motivation—having struggled to grow her own business, she believes storytelling is essential for connecting customers to brands. Kate interviews three owners: Brian, the creator of Cheesecake Chino, who shares his experimental flavor development and pandemic‑born inspiration; Jessica, a florist who emphasizes family legacy, customer service, and a 14‑year history of flower‑focused retail; and Mabel Thomas, founder of Emerald Lux Medical Spa, who discusses starting the med‑spa with $10,000 of personal savings, the range of injectable and wellness services offered, and the critical role of continuous marketing. Throughout the visits Kate samples products (cheesecake mini‑tastes, roses, a B12 shot), highlights the personal stories behind each business, and reinforces her own expertise in social‑media marketing, offering coaching, strategy calls, and a paid course. The video ends with a call to action for other business owners to apply for a free video and to subscribe for future founder stories.
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Hey you. This is Kay Violet and this is my first YouTube video with this series which is called the Founder Story. I actually decided to do this because I know what it is to have a marketing that doesn't connect with people. Storytelling is so, so important. As a business owner, that is the reason why I'm here in the very Florida and I'm going to go business by business, door by door, trying to find founders and then tell us their story of how they started this business. I am so excited because as a business owner myself, I know what it is to come from nothing. As many of us, you guys know, I'm from Venezuela. I come from a very poor country and I come from very humble beginnings and I've struggled so much to get where I am today. And that is the reason that I want to help business owners like you like them and hoping that they will tell us their founder story about their business, about what they're passionate about and the reason why they started this. This is episode number one, number one. And I'm so excited to do it with you guys. So let's enjoy it and let's see it for the ride. Let's see how this first YouTube video looks. Hello. You guys are the business owners of this. Amazing. So I am actually going door by door asking business owners if they would like to get a free video for marketing for your business. Would you like to do that?
Is that free video for marketing?
Yes.
Freeze the price. You can be.
Yeah, exactly right. And this is for you. You're welcome. So what did inspire you to open this business?
Actually, I didn't even like cheesecake. I came across a good recipe that I liked and then after that I got aspired to make my own. But then during the pandemic, I came across a good baked recipe. So I merged the two together. And this is what you have, right?
Who was your biggest inspiration?
Well, now doing it for the legacy. In the beginning with this experiment, there's always new flavors I want to play with. So I get inspired if I eat somewhere delicious now.
So they're original recipes.
These are really mostly my recipes.
Wow. Amazing.
I don't feel like copy and pasting what I see in Google. I like to make sure it makes sense for me and and do my own twist to it. That way there's no way nobody could be like, oh, mine tastes like his now. This is the only way it tastes like. I have the minis over here. Slices.
This is crazy. What is this?
Purple sweet potato. If you want, you could try one. I got A mini for you.
Wow, this is very original. How do you come up with all these flavors?
That one has Oreo crust.
Wow, this is really good. Actually, my middle name is Violet, so I really like this.
I can put a container too.
No, I finish it. So what's your name?
My name is Brian, but they call me Cheesecake Chino.
Where are you from?
Originally live in New Jersey, but I've been here for a long time.
Okay.
So I would love to do a founder's video. Pretty much, I would like to sit you down and do this interview about you and your products so you can have that video for your social media. If you don't have the time, it's okay. I can come back another day.
It's kind of like tight right now.
Okay.
So this is the one and only Cheesecake chino home with 132 flavors. Now instead of 130 flavors, every day is a different chapter in a taste bud. Life never gets boring, never a dull moment. All knows that it's worth the trip no matter if you're in Orlando, Mars, Tampa, Jacksonville, Japan. This is worth every bit of it. Worth every calorie. Because here calories equal happiness. Stay tuned.
Cheesecake Chinos support small businesses. We didn't get to do a founder's video, but we're still supporting people. Okay, so we're gonna go to this one. Oh, my God, they have roses everywh.
Hello. Hi.
Are you the business owner?
Yes, I am.
Nice meeting you. My name is Kate. Violet. I am going door by door asking business owners if they would like a free video for my social media hello to give you free exposure. We like that. I would love that. Absolutely. I absolutely love that you have roses everywhere. I actually brought you roses and even though you have so many, shall we pray, Roses. Absolutely. I would love that. Okay. I would love that.
I would give you a hot pink one.
I would love that very much. Thank you. This is such a beautiful place, guys. Look at all these roses. Look at it. It's so beautiful. Look at this. Oh, you're such a sweetheart. Thank you so much. Thank you. That is so cute. I love that. What is your name? I'm Phyllis. Nice meeting you.
The owner is Jessica.
Okay.
We've been in business for almost 14 years.
Wow, that's amazing. And what did inspire you to open this business?
The love of flowers. We just love interacting with customers and doing events.
What is the thing that means the most to you serv customers when they
take the time to call us and say thank you? Because it's the most beautiful thing they've ever received.
I would love to do a founders video, but I know you said that you were busy, so would you like me to come back later? That would be wonderful. Yes. Because she's super busy right now.
Yes, it is.
Who you do it with?
Me, my daughter and our third generation is going to be my granddaughter.
Oh, I love that.
We truly are family owned and operated.
And what is something that you would like to tell people out there to start their business to inspire them?
Customer service, I think is a very lawful take time to listen to what people want, carry things that are different, carry pretty seasonal colors, different types of florals.
When I meet my future husband, I'm gonna let him to come here and get yours. Absolutely. I don't know him yet, but one
day he's just around the corner.
Yes, exactly. But it was lovely meeting you. You're such a sweetheart. Can I hug you? Absolutely. You're such a sweetheart. So guys, come support her. She has a very beautiful small business here in the very Florida. Have a blessed day. Excuse me, are you the owner of this business?
Yes.
I actually help business owners get more clients with social media and I would love to do a free video for you.
Of course.
Thank you. And what did inspire you to start this business?
My family. I had small kids at the time, so it was just hard being a nurse practitioner and working in family practice.
How much money did you have when you started this business?
So basically just took out some of my savings. So $10,000. I opened the med spa, started with IV drips and vitamin shots. And then I added the aesthetics part of it, which I love.
Can we turn your course? Okay, great. Amazing. Let's go. What is exactly the services that you offer?
All things injectable. So like botox fillers, I do microneedling, I do laser hair. On the wellness side, I do a lot of the weight loss.
What is your biggest dream for this business?
For me, it's the time I have the slow mornings now. I can wake up with my kids on Saturdays. You know, as a medical provider, sometimes, you know, you have to work the holidays and you have to work the weekends. So I do have the time because I am a business owner.
That's amazing. So show us a little bit more. Like what is your services? I want to see everything you offer. So this is the SD room. And what is the biggest thing that you can say customers will say about you?
So a lot of the clients, they've probably gone to other med spas or maybe A plastic surgeon's office or dermatology. For me, every patient, every client is a person. And we talk, we catch up on families. What's going on?
What is one thing that you overcome that it was really hard, but you can tell other people to inspire them to start.
Marketing is ongoing all the time. And I'm going to tell you, there's businesses that open and they close within three years because they don't market. They just sit at the front desk waiting for people to walk in.
Marketing is very important. Let's go to the next room. Oh, this is beautiful. Is there anything that we can try today?
Yeah. Do you want a B12 skinny shot? People love those.
Would I get skinny?
So it helps with the metabolism. It helps cut fat.
Let's do it. She sold me. I actually had a V12 shot probably like a month ago. And when I tell you guys, that hurts so much, so hopefully this is not gonna hurt. I hope. How much is Botox?
Botox. So if you're a member, it's 7.99 a unit.
Maybe we'll get them from my videographer as well. He's looking a little wrinkly. I didn't expect to get injected today, but this is going to be fun.
And l cart means things a little bit, so that's why I don't give it im okay.
Oh, my God, bro.
That's it. That's our shot.
That was amazing. She is really good. So now that we try her products, that we try your services, I would like to do a founder's video for you. Basically, we're going to sit you, we're going to interview you, and you're going to tell us everything on how you started this business so people can connect with you. Because something really important about marketing is that people don't connect with businesses. They don't connect with logos. They would love your service, but they would love to see see your behind story. So that's what we're gonna do. We're gonna go outside, get all the equipment, and make an amazing trailer of you.
Oh, thank you.
I appreciate it.
Emerald looks is the best.
Emerald Lux medical Spa.
Amazing. Okay, so we'll be back. Okay. Okay, guys, so this was a huge success of this Hunter story. Right now I'm getting the stoplight and I'm getting all the professional equipment in order to record. So as you can see on the back of my car, this is the only thing that fits. Oh, my goodness. The umbrella opened. So we are going to get all the equipment and be back inside and I do not know why I'm using two mics when I literally have one. But anyways, I'll see you inside. Okay, Migos, so we are going to do your founder story. So as I can see here on your social media, you have a lot of posts that are amazing. I think they're great. But people need to connect with your face and everything you do. And that's what we're gonna do today.
Okay, sounds good.
We just finished recording the founder story for Mabel. What did you think about the experience?
I loved it. I appreciate the marketing.
We are in the very Florida. So if you need a spa and you need somebody that does Botox, that does weight loss, that does the B12 injections, that's absolutely great. Definitely come here. Support small business. Support Mabel. She's amazing. She has a beautiful story and we're going to put her founder story on her Instagram. So can you give us your Instagram so people can follow you?
Emerald Lux Medical Spa. Lux with the E. Amazing.
And if you ever need any marketing tips or anything like that, you already have my number. We already know each other and I would love to help you with anything else. Okay.
I appreciate it.
Amazing. I just visited three small businesses in the very Florida. They were actually one next to each other. I visit a florist, a cheesecake place, and also the Emerald Look Spa. They were also amazing. I got a B12 shot. I got free roses that I love. I got a few free violet cheesecake and they all made me feel so connected with them. I would definitely be back and support them. And that is so important to remember. We heard their founder stories, we heard where they come from, their struggles. That is why it's so important with marketing. You need your storytelling, you need to tell your story out there and that's what I'm an expert at. So if you are a business owner and you would like me to visit your business, you can apply@kviot.com and I might visit you when you least expect it. And if you would like to get social media marketing management or you would like one on one coaching with me to learn how to create content that actually generate clients, you can actually have a strategy call@KateViolet.com as well and I will take you step by step on what to do. And if you want something quick and easy, I also have a course that is 597 and where I teach you everything I know in social media and how to get clients. Now at the end of this video. Did not leave yet. Make sure to like and subscribe here on YouTube and I'm going to show you the founder story of Emerald Lux Spa. I will see you in the next episode.
My name is Mabel Thomas and owner of Emerald Lux Medical Spa and this is my founder story. I started this business really to help other moms like myself be able to lose the weight and keep it off and have a healthier lifestyle. Hormones take a lot of effect on us and I want you guys to have that confidence and the energy to be able to take care of your family. I am originally from Philadelphia, did my grade school and my nursing school there and moved down here in Florida in 2014. I opened in October of 2020. The business idea started when pandemic hit. A lot of the people around the world are all about preventative. So here at the wellness side, we do a lot of vitamins and peptides and weight loss. They feel proud and they're more happier when they come to see me. We're treating wellness from the inside out. I hope to see you here at the spa sooner than later because I put my heart into it.
