Short YouTube monologue by marketing agency owner Kate Violet advising content creators to prioritize a business plan and monetization strategy over chasing viral trends. The speaker contrasts fleeting virality with sustainable revenue, shares a personal anecdote of a video that reached 17 million views but earned $0, and emphasizes creating goal-driven content that converts to sales.
Questions this video answers
2026-01-09
17 million views
$0
Chapters
You're chasing virality and you don't have a business plan. You're wasting your time. Virality only lasts so long. And yes, there is a lot of content creators and influencers that make a lot of money and they're still relatable. But there are still a lot of content creators that have failed because they were chasing the virality, they were not chasing the money. But when you have a business plan and when you have a strategy, that's when you will really stand out. As a marketing agency and an owner, I always recommend that your content must have an idea and a goal of where you're going. If you're just chasing trends and doing random videos, you're not going to go anywhere. Maybe you'll go viral and you'll become an influencer, but what would you rather have? Have a thousand views and making sales or have a million views and being broke? I once had a video reach 17 million views and I made $0. And now my views can get 500, 1000 or 10,000 or even more. And I make money with it because I have a business idea and a business plan behind it. Don't get stuck in virality because if you don't have any strategy, you are wasting your time.