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Nobody's talking about this, but if you're creating content as a business or entrepreneur or a realtor and you don't have a personal brand, what are you doing? My name is Kate Violet. I own a marketing agency and I implement this on myself and on all of my clients. Personal brand is so important because you need to be instantly recognizable. If you talk about the most successful entrepreneurs out, you can clearly describe them without even saying their name. Hormozi for example. I don't even need to say his name. But you already know his colors. Green money, the sticky thing on his nose and the freaking hat he always wears. Having a personal brand matter. And yes, that's the reason why I always wear red and have roses on all my videos and yes, all my closet is red. I don't wear anything else. You don't have to do exactly what I do, but let me tell you it works.