The influencer era is dying as AI and platform changes kill brand deals. Instead, market directly to your audience with authentic behind-the-scenes content to build authority and trust in your niche.
Chapters
The influencer era is dying, and everybody knows now. Everybody wants to see the entrepreneurs, the business owner, creating their business and talking about their products. Not in a boring way, of course. They want to connect with you. They want to see the behind the scenes. They want to see what you're doing and how you learn everything. Everybody wants to make money, and everybody thought that being an influencer would make money. But we understand that that is not the case anymore. AI is taking over. Brand deals are not happening as often, and a lot of platforms are removing monetization. So if you want to make money on social media, you have to market your business, your product, and your services. And the best way to do it is being authentic, creating content that talks to a specific audience, and making content that makes you the authority, but that they also trust in your services.