A short coaching-style segment advising creators to identify their ICP (ideal customer profile) and niche their content to a specific audience. The speaker argues that niching builds trust, avoids confusing followers (example: a fitness coach posting about makeup), and improves the ability to sell products or services and grow social accounts.
Chapters
Growing on social media doesn't have to be difficult. But before you start posting your content, you have to understand who your ICP is. Your ICP is your ideal customer profile. You have to understand who is your audience and who are you posting to. And yes, a lot of people say you shouldn't niche down. That's a lot of work. But niching down actually works because you understand who are you selling to, who are you talking to, and who is your audience. For example, if you're a fitness coach and you want to create content and you start talking about makeup, people are going to be very confused, you are not going to attract the right audience, and you are not going to be able to sell your product or services. That's why it's so important to understand who you're selling to and who your content is for. In order to grow your business, your services, your product, or your social media in general, you have to understand who you want your audience to be, because creating content is for them. Creating content for any specific audience will make you grow your account and people will trust you.
