Kate Violet, a marketing agency owner, explains why repetition beats paid ads for building visibility. Study what top creators in your industry do, keep your format authentic, and use free content to build recognition through a regular series.
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Creating a reputable brand doesn't have to be difficult. Your problem is not your product of service, it's your visibility. My name is Kate Violet. I own a marketing agency and these are tips that nobody shows on social media. The best way to create a recognizable brand is having repetition. Repetition will come either by creating content or making ads, billboards, newspapers or tv. But why will you pay for visibility when creating content? It's absolutely free. That's why having your social media game is so important. And the best way to create recognition is creating a content series. A content series is when you create a repeatable format that you can create over and over and over and it gives you recognition. If you study the biggest brands or the biggest content creators, that's exactly what they do. They find a repeatable format and they do it over and over again. If you want to know how to create the best content for your industry, go and search up the best content creators of the best brands on your industry and see what they're doing. Take inspiration, don't copy, and make it authentic on your brand.