A founder argues that sharing your personal story, not your services, drives business growth. Customers connect with people, not products. The speaker is visiting businesses to record founder stories as a marketing tool for scaling.
I am changing the industry, starting with you. Once I started sharing my story as a business owner and a founder, that's when my company started to grow in ways that I could never imagine. The reason is because people connect with you. They don't connect with your services. They connect with your store. The truth is, people don't buy from the best. They buy from who they connect with. It doesn't matter if you are a gym, a plastic surgeon, clinic, a dealership, a corporation, or maybe a private jet company. There might be 1000 companies like you, but there is only one you1 story. So I'm doing something crazy. I'm going business by business, door by door. Recording the founder story to take your marketing to another level. This is about your journey, your success and your story. So people can connect with you and they can support you and you can scale your business even faster. If you are a business owner and you would like to be seen, come in business and I might visit when you least expect. Because the business owners that win are the ones that are not hiding behind logos. They are the ones brave enough to tell their story. Are you in.
Sometimes a closed door is not rejection, it is redirection. #business #growth #rapidgrowth
