Aspiring entrepreneur - 3 signs it's time to start your business!
16 Feb 2024 · 24 min
A motivational solo podcast episode by Katie McManus aimed at listeners with ADHD considering entrepreneurship. Katie outlines three sufficient things that signal it's time to start a business — (1) a clear-ish idea of what you want to do, (2) an identified audience you want to help, or (3) a desired space/community you want to create — and addresses common mindset barriers (imposter syndrome, fear, waiting to 'feel ready', shiny-object syndrome). The episode also promotes a May daily content challenge (31 days for $197, includes content plan and daily calls), 30-minute generate-income strategy calls, and the Weeniecast Hyperfocus community ($77/month).
Hey, new listener. Thanks so much for checking us out. And there's a good chance you have adhd, so I quickly wanted to ask you to please follow this podcast in Apple Podcasts, Spotify, or whichever app you're listening to this on. Don't leave it until later because you will forget. Thank you. Squirrel. Squirrel. Squirrel. Squirrel. In this episode, we're going to talk about the three signs that the time for you to start your business is now. Hi, I'm Katie McManus, business strategist and money mindset coach. And welcome to the weeniecast. Let's play a little game, shall we? Okay, so whatever your job is now, whatever role you have, whatever work you do, I want you to imagine that you're still doing this thing five years from now. What does that feel like now? Let's go forward to 10 years from now. You're still in this job, you're still doing this thing. How does that feel? And let's jump ahead 20 years. You've been here for 20 years doing the same exact thing over and over and over again, maybe for a different company. Are you okay with this? If you're a full bodied, Yes. I love this. Good for you. Amazing. You are where you're meant to be and hopefully it evolves with you over time. But if you had a visceral reaction against that idea, if you got a little sick to your stomach, if you cringed, if your breathing got a little short, this is your sign that your time is now. Whatever it is that you're doing day in, day out, that's causing you to have that reaction. When you think about doing this for the next five years, this is your wake up call that that is not what you're meant to do. And chances are you know what you want to do. But for whatever reason, you're either afraid to go for it, are convinced that you're not enough to do it, smart enough, creative enough, brave enough, funny enough, thin enough, or you're intimidated by how much there is to do and how much there is to figure out, and it feels overwhelming to you. So here is your choice. I know I said this was a game. It's not a very fun game. Sorry, I dangled the idea of like a fun game in front of you and then I just, like, made you think about all these awful things in the future. I'm sorry, but it got you to pay attention, didn't it? So here's the choice you have through this awful game that I'm making you play. Here's the choice you can choose to believe these things. You can choose to be afraid of going for what you really want. You know, you are an autonomous human being. If that's what you want, I want you to have that fear. Go for it. You can continue to believe that you're not good enough to go for it. I know a lot of you think that you've gotten to your level of success out of pure luck. Like, oh, my God, I'm just so lucky, you know, I just, like, happened to meet the right people. No, you happen to be an excellent networker who creates really valuable relationships. You know, I just happened to say something smart once. No, you intentionally built a knowledge base that allowed for you to make that smart comment that got people's attention. But if you want to believe it's pure luck, go for it. You might also have some imposter syndrome. You might think that you have everyone fooled. You know what? If you got this far by fooling people, good on you. Good on you. Well done. If you can get this far by fooling everyone in your world without actually committing any fraud or doing anything wrong, don't do that. But if you fooled people into thinking that you are competent and you get the job done, you can continue to think that you know you're fooling everyone, or you can start believing that you actually do know what you're doing. There's no one out there who can make you believe that except for you. And sure, going for what you really want is scary and big. And there are a lot of parts to it. Often, especially if it's starting a business and you can choose to live in the overwhelm of it, or you can choose to do something about it. You can choose to seek out help. You can choose to just be overwhelmed and do it anyway. My favorite question right now is, what if it were fun? What if it were easy? I bet you deep down you know the fun, not overwhelmed way to do this thing that you want to do. But the choice is you can either choose to believe that you can do it, or you can choose to believe all the bullshit that you fed yourself and let other people feed you. That is just not going to happen for you if you do that. Let's talk through what your life is going to be like now, because you probably have adhd, because this is an ADHD business building podcast. You have shiny object syndrome. You have excellent creative ideas all the time. And that's both a gift and a curse, you know, if you choose to do stuff with those ideas, you know, think about where Your life is going to go. You get to choose to be in that, that abundant state where you're constantly creating opportunities for things to work out. Or you can be that friend in your group who's always talking about their business ideas and oh, I could do this if I really wanted to. Oh, here's another idea I had. Oh, and here's another one. You know, someday I'm going to start this business. I used to be this friend and let me tell you, it got boring really fast. I feel really bad for my circle of friends back then. They had to listen to me spew out ideas that they knew I would never act on. And it's kind of like when someone has a really massive crush on someone, but they're not going to ask the person out. So you just like obsess over them. They obsess over them. They're like, oh my God, he wore an orange shirt today. I don't like him in orange. I wish he'd worn blue. Oh my God, did you see what they posted on their Instagram? Oh my God, who are they hanging out with? Do you think they're dating them? Like, if I were dating them, I'd take them somewhere better. You're doing this in your business, in your non existent business. Just like that person is doing all that speculating on their non existent relationship. It's boring. As your shiny object syndrome is not going anywhere, your ability to come up with creative ideas for businesses and money making opportunities is not going anywhere. So if you choose to believe all these negative things that you believe about yourself and to not go for what you really want, you do not have a choice. You are going to end up being the all ideas, no action friend that people avoid spending time with. And at some point you're going to cross that line of becoming the shoulda, coulda, woulda storyteller. Oh, back in the day, I should have done this. My life would be so different. Oh, that one time I had an opportunity, I could have taken it and this is what my life would look like. But I didn't. Oh, you know, if I would have done that, things would be so different right now. I know I've talked a lot about your deathbed and I know it's a little morbid, but like, don't you want to have better stories on your deathbed? Don't you want to be more interesting on your deathbed? I know I do. But if you're okay with having a really boring death and having people just like, roll their eyes and be like yeah, this is sad, but can you just go already? Like, this is like, yeah, we love you and we're gonna miss you, but shut up. We're tired of you doing the shoulda, coulda, woulda's. Like, we had to listen to it your whole life. Like, can you please just go be in peace and leave us in peace? That's an extreme. I don't. I hope no one says that on your deathbed. But anyway, it could happen. And I know it feels like you need to have every single step, every single part of this figured out before you start taking action on it, but that is the biggest excuse, the biggest bull excuse that people have. Here are the three things that you have to have figured out and you don't even have to have them all figured out before you make this change before you start a business. So the number one thing that you can figure out before you figure everything else out is, ooh, what am I going to say next? Well, you'll have to keep listening to find out. But first, Squirrel. Squirrel. Squirrel. Squirrel. One of the biggest challenges I hear from new business owners is how hard it is to figure out what to post on social media and to stick to consistent schedule with it. Because it's hard. And so in the month of May, I'm actually launching a challenge to help you build that muscle of posting every single day. Each participant will get their own customizable content plan for the month of May, an extensive list of content prompts so you have an endless bank of ideas of things you can post that work with your content plan. Every Monday through Friday we will have a 45 minute Zoom call at 9am Eastern where you will create your content and one lucky person per day will be able to volunteer for or the coaching hot seat where I will help you fine tune your messaging so that your content can help you attract high paying clients. If you can prove that you posted every single day for the 31 days, you will win a 30 minute one on one coaching call with me. Normally I charge $497 for this, but for the whole challenge for your content plan, for the content prompts for those 23 daily calls that you're going to get throughout the month. It's only $197. This is my birthday gift to you this year and I'm so excited to hold your feet to the fire and make you post every day about your business and get more clients. If you're down for a challenge and you want to join us, then go to weeniecast.com challenge. I can't wait to see you. So the number one thing that you can figure out before you figure everything else out is what you want to do. Do you want to build houses? Do you want to coach, be a consultant? Do you want to tutor people on the English language? What is the thing that you're most passionate about doing? Growing up, I was so jealous of the kids that I went to school with who were so sure that they wanted to be a doctor. They had no question, like, they wanted to do medicine or they wanted to get into law, they wanted to be a lawyer, they wanted to be in a courtroom. Whereas I flitted from, oh, maybe I'll be a fashion designer. Oh, I could be a teacher. Oh, I could do this. Oh, maybe I'll be a doctor. No, actually, I don't like that. I don't like science. Okay, great. Maybe I'll go back to being a teacher. Oh, maybe I'll be a politician. Oh, you know what? I'll be a news anchor because I'm on Harwich High School's new sports weather and more every week. Unfortunately, when you're starting a business, there's no clear cut path, especially if you're doing something that just hasn't existed up until now. You know, coaching is one of those things if you want to be a coach. I know, like, coaches didn't really exist the way they do now 20 years ago when we were all kind of daydreaming about what we'd want to be when we grow up. So if you have a clear ish idea of what it is that you want to do every single day, that is enough. The rest can be figured out. It's what I do with my clients every single day. It can be figured out, but you have one of the most foundational parts already decided on. This is your sign to go do it. The second thing that you can have figured out, and you don't have to have the first one figured out, if you have this one figured out, is who do you want to help? Who do you want to help? What's the impact you want to have in the world? Do you want to help people who are getting promoted into management for the very first time and have no idea what they're doing when it comes to motivating other human beings to do what they need to do? Do you want to set them up for success so that they can climb the ladder and reach their career goals, or do you want to work with parents whose children have just been diagnosed with a learning disability? Maybe you just went through that and you want to pay it forward because you figured it out for your family, and you want to support others who you know are struggling with this. You know that's who you want to help, but you have no idea how that is. Fine, you have a foundational piece. Maybe you want to teach people the magic of underwater basket weaving. This one's a little harder, I have to say. There's not a big market for it. But you know what? I am a firm believer if you are passionate enough about can be turned into a business. However, you might want to, like, save up more money for the Runway to get started if you're doing underwater basket weaving. Yeah. Anyway, so if you know who you want to help, that is enough to get started. This is your sign that it's time to get started. The third thing that you can have figured out, even if you don't have the first two figured out, is what kind of space are you craving in the world? Are you craving a laundromat slash wine bar with a television so that you can go and do laundry and have a glass of wine and hang out with friends and watch a show? Are you craving a cat cafe? We can go and play with cats. Hopefully you're not allergic to them, because that would be inconvenient. Are you craving a community where people get to figure out their own version of spirituality together without the constraints of the beliefs of religious institutions? Are you craving a community that supports women who want to run for office? Because you want to run for office, and there's no support for you. Let me tell you, if you want it, it is wanted in the world. We think that we're really creative people. We think that we're the only one who has our problems, right? We think that we're the only one who wants the weird that we want. Can we just acknowledge that the book Fifty Shades of Grey proved this wrong? Right? How many people were like, oh, God, I'm really into kink, but no one else is, and all of a sudden, there's a whole book series, and the freaking whole world went absolutely nuts for it. Hey, if you want to start a BDSM club, there are people out there who will sign up for it. If you want a space in the world, I guarantee you there are other people out there who also want it. Even if you have nothing else figured out, that is enough to start with to start a business. You don't need anything more to start now. And I know a lot of you are going to think, well, I have these ideas all the time. I have business ideas all the time. And then I move on. I get excited about another one and another one and another one. What happens if I start the business and then my ADHD takes over and I get bored with it and I want to move on to something else? Can we. Can we talk about that whole belief system for a second? You had an idea for a business, you started it. You learned all the steps to starting a business while starting this one business. And at some point, you decide you want to start another business and leave this behind. Guess what? You just gained all the skills that you're going to need to be able to start that second business foreign. It's not like you're going to be starting from square one. You're going to be starting from square seven. You're just going to have to redo the steps to build that second business. Bonus, if that first business isn't reliant on you as the brand, you can sell it. There are people out there who buy businesses from other human beings all the time. How cool would that be? If you started a business three years in, it's profitable, but you're just not feeling it anymore, and there's someone who's like, hey, if you're selling this, I would like to buy it because I see it's profitable and I have some ideas to grow it. And if you're no longer interested and you want to move on to other things, I will pay you actual monies, actual dollars. I will put them from my bank account into your bank account so that you can go and buy things with them so that I can have this business. Imagine what that would feel like. And then to be able to go and start another business where you might, like, continue to be interested in it forever, or where you might be able to sell it again in a few years when you get bored and you want to move on. You know, once you learn how to do something. Once. Like you learned how to ride a bike once. Okay, every year when spring comes around and it's nice weather and you can go bike riding again, do you have to relearn how to ride the bike? No. You know, maybe. Maybe you got a new bike and it has, like, a new feature, and you just kind of have to learn that new thing. Great. You learn that new thing and you're fine. But, you know, the fundamentals. The fundamentals do not change. Even if you stick within that one business forever, there's going to be new things that you have to learn to keep up with the market. That is normal. But once you learn how to do something once, you're not going to have to learn how to do it again. And for those of you who are like, yes, Katie, yes, absolutely, you know, I, I am fully bought into. I don't have to believe my fears. I don't have to think that I'm not good enough. I either know what I want to do or who I want to help or the space I want to create, or I know two or three of those things. But, but, but, but I don't feel ready yet. I think I want to wait until I feel ready and then I would like to do it. I'm calling bull on you. There's no such thing as being ready. There's no such thing as that, like, cloud of the feeling of readiness, like lighting upon your shoulders and engulfing you and making you magically feel ready. All of a sudden. If you didn't know how to ride a bike and I told you to go for a two mile bike ride, you'd look at me like I was nuts. It's like, no, like I don't know how to ride a bike. To be able to go for a two mile bike ride and be confident that you're not going to like fall and land on your face and break your skull, you have to first learn it. You have to get uncomfortable, you have to be willing to fall, you have to be a little wobbly. You know, you have to do that thing where someone holds the back of your seat and kind of keeps you upright. As you learn how to pedal and as you learn how to hold the handlebars and as you learn how to brake, readiness comes from doing it before you're ready. Your first dozen sales calls you do for your business, you're not going to feel ready for. But at some point after you've done it a dozen times or a couple dozen times, it's going to be the easiest thing in the world. Learning to create content to promote your business, that's going to be really scary and uncomfortable and you're not going to feel ready to do it until you've done it for two months straight. And it's part of your routine and you kind of understand what works and what doesn't work. Waiting to feel ready is one of the biggest bull reasons to not start now. And I'm calling you out for it. For those of us with adhd, you know, we have rejection, sensitivity, dysphoria, which means that when we're thinking about doing something outside Our comfort zone. We start making up all these stories, we start imagining a future where people reject us and it hurts, where they turn us down, where they think what we're doing is stupid, or they say, no, I don't want to buy your thing and you should, you should quit and do something else because this is really dumb. Never in my, in my six. Oh no. Oh my God. My business is six years old now. Never in my six years of running my coaching business has anyone ever told me that. And you can either choose to believe your rejection sensitivity, dysphoria side of your brain and assume that everyone's going to reject you and think what you're doing is dumb, or you can acknowledge that that part of your brain is just a part of your brain. It doesn't mean that it's true. Just because your brain thinks the thought doesn't mean that it's true. If that were the case, my dog Luna and I would be having full out conversations because my brain is constantly thinking of the things that she's saying back to me and all the rude things she's saying when I refuse to give her treats or, or refuse to take her for a walk because we just went for one. Your brain's only job is to come up with thoughts, to identify risks in the world so that you can defend yourself. And this comes from millennia of evolution where there were predators out in the wild who wanted to eat us, where there were other tribespeople who wanted to un alive. Our tribe where a lack of rain for a season meant that everyone was going to starve that winter. Your brain has not evolved beyond that. It hasn't gotten the 21st century update. It still sees a lot of this stuff as life or death. And its only job is to come up with random that you should be afraid of. But it does not mean that it's true. So this is your sign. You need to go and get started. And if what you want to start is a service based business where you are offering your expertise to other human beings for money, and if you do not know the steps to get started, I invite you to book a generate income strategy. Call with me. What we'll do is we'll hop on the phone for 30 minutes, we'll identify what your big goal is, what the dream is of what this business could be. We'll figure out where you're getting stuck in building it on your own. And then if and only if it's a fit for both of us, we'll talk about different ways to work together. Now, it could be my build your own business group program where you get to work with other beginner entrepreneurs to establish a foundation of this business. Or it could be working together one on one where you have me holding your hand every step of the way. Or it could be me sending you to another resource that's going to serve you best. But if you choose not to get started now, and if you choose not to book a call with me to figure out what the next step is, then I want you to remember you are choosing the five years from now person who's miserable in their job. If you're miserable in your job now, you're choosing to be the friend who's all idea, all, all talk and no action about all their crazy business ideas. You're choosing to be the shoulda, coulda, woulda storyteller on your deathbed. And that's okay. You get to be that person. But know that it's not happening to you accidentally. It is a choice that you are making whether you realize it or not. Let's get it on. Is that a Barry White song? Marvin Gaye. Oh, Marvin Gaye. Okay, cool. I can't sing for so I apologize. Squirrel. Squirrel. Squirrel. Squirrel. Join the weeniecast hyper focused community and unlock a whole world of support. Get direct access to me in exclusive calls. Turbocharge your network with unlimited referrals and boost your productivity with Sprint calls and accountability sessions. But that's not all. We're talking expert talks, masterclasses, and more. Register now to get in front of the line for this at the introductory price of just $77 per month. It's time to elevate your entrepreneurial game. Let's do this together. Go to weeniecast.com com hyperfocus all one word. That's Weeniecast. Com Hyperfocus.
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