Get more sales by this one simple change! (A hyperfocus highlight episode)
23 Jan 2024 · 6 min
Katie McManus explains why most salespeople lose deals: they listen while planning their next pitch instead of tuning into what prospects actually want and fear. Level-two listening means asking open questions and staying silent long enough for real answers to surface.
Questions this episode answers
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weeniecast.com/holisticselling; weeniecast.com/strategycall; weeniecast.com/hyperfocus
Katie McManus, business strategist and money mindset coach
A shower where pipes must flush out cold water before the hot water arrives (the speaker calls initial "I don't know" responses the cold water).
Hey, new listener. Thanks so much for checking us out. And there's a good chance you have adhd, so I quickly wanted to ask you to please follow this podcast in Apple Podcasts, Spotify, or whichever app you're listening to this on. Don't leave it until later because you will forget. Thank you, Squirrel. Squirrel. If you have a business and you want it to be at all successful, you have to dun dun, dun do sales calls. Welcome to this Hyper Focus highlight episode. Let's get you hyper focused on your business. Hi, I'm Katie McManus, business strategist and money mindset coach. And welcome to the weeniecast. There are a couple things that you can do that will make you better on a sales call that will help you keep your mouth shut. The number one thing is listening better. We all think we're great listeners, right? But how most people listen is a very surface level style of listening. Okay? So most of the time, people listen while they're listening to someone else. They're. Yes, they're hearing the words, but what they're really doing is in their own head. They're coming up with what they're going to say next. If someone's sharing a story, you're in your head thinking of a story you can share back. If someone's sharing a problem, you're in your head thinking about another problem or a solution that you can share back. Now, that is not listening. That is being in conversation. But it's not listening to listen better. You want to listen, yes, to the words that they're saying, but you also want to tune into what's the emotion that's being communicated under the surface. In coaching, we call this level two listening. So the key to listening is honestly, silence. And let me just own that silence is really awkward. Now, what you don't want to do is just get on the phone with them and say, hi, I'm so and so. Is this so and so? Oh, great. And then just stay silent and listen for them breathing, that doesn't help. Okay? So for you to be a good listener, you also have to be a good question asker. And let me tell you what this doesn't look like. Being a good question asker doesn't mean asking smart questions. The smarter your question, the harder it's going to be to answer. So, for instance, say you are a relationship coach and you're trying to get to the bottom of if this person is a good fit for you want to get them talking about what they're struggling with in their marriage and what they want. In the future, you may think, this is a really great question asking them. So tell me, you know, what are the three things that you struggle with with your husband, and how do you want me to help you now? You might get some answers about what they're struggling with with their husband, but they don't know how they want you to help them. They're not an expert in what you do. They have no idea what you do. For all they know, you could be a belly dancer. So you're asking a question that's hard, hard for them to answer. A better question to ask is, what do you want from your relationship? And the key here is silence. You want to ask the question and stay silent. Something that people automatically do when they ask a question. There's not an immediate answer is we follow up with another question. But the person you're on a sales call with was just thinking about the first question. You now interrupted them with a second question. And none of those options might be relevant to what they want. But they're going to think about those three options because they're the options you gave. And they're going to think, well, which one is the least miserable for me? So when you do get on a sales call with someone, there are a few things that you want to ask. You want to ask them what they want, what's getting in the way of them doing it, and really what are they afraid of or frustrated with in trying to get to where they want to go? You want to ask the question, what is it that you want? And you want to stay silent. And oftentimes people will answer with, well, I don't know. I want you to think about when you turn on the shower in the morning, the water's not going to immediately be hot. The pipes have to flush out all the cold water before the hot water can get to the shower spout. When someone says I don't know to a big question like that, I want you to imagine that's just the cold water coming through. They have to get it out of their system before the real answer can come through. So when they say, I don't know, you just stay silent. You just wait for them to know. You know, people tend to use I don't know, or ooh, that's a good question, or oh, I'm not sure, as a way to buy time as they're thinking about things, give them the time to think through it. If they genuinely do not know, they will reiterate that. And then you, at that point, are allowed to ask a question a different way. And if you're curious about that, then you can go to weenicast.com holisticselling if you're ready to stop being a weenie and actually run a business that makes money, then go ahead and book a generate income strategy call with me by going to weeniecast.com strategycall on this call, we will talk about your goals, your dreams and your frustrations in getting there. And if it's a fit for both of us, then we can talk about different ways to work together. Join the weenacast Hyper Focus community and unlock a whole world of support. Get direct access to me in exclusive calls, turbocharge your network with unlimited referrals and boost your productivity with Sprint calls and accountability sessions. But that's not all. We're talking expert talks, masterclasses, and more. Register now to get in front of the line for this at the introductory price of just $77 per month, it's time to elevate your entrepreneurial game. Let's do this together. Go to weeniecast.com hyperfocus all one word. That's weeniecast.com hyperFocus.
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