Why you only need a couple ideas for social media content!
2 May 2024 · 35 min
Katie McManus shows how to build a content library from a single core message by turning everyday objects and experiences into business metaphors. A milk crate becomes a lesson on niche evolution, a bad date teaches sales clarity, a doctor at a party explains boundaries. Reframe the same idea endlessly instead of chasing new ones.
Hey, new listener, thanks so much for checking us out. And there's a good chance you have adhd, so I quickly wanted to ask you to please follow this podcast in Apple Podcasts, Spotify, or whichever app you're listening to this on, don't leave it until later because you will forget. Thank you. Squirrel. Squirrel. Squirrel. In this episode, I'm going to tell you why you don't need a million different ideas for posts on social media. Hi, I'm Katie McManus, business strategist and money mindset coach, and welcome to the Weeniecast. Squirrel. Something they do not tell you when you start a business is that you are also becoming a content creator. Your new job is to become a social media marketer, and for most of us who've never had to do that before, it is a big learning curve. It takes a while to understand a how to even use these platforms. If you've ever accidentally posted something to TikTok or Instagram or even on LinkedIn and been like, wait, what the did I just do? Welcome to the club. You're not alone. And learning how to do it intentionally is a whole thing. And of course, it doesn't help that each and every one of these platforms operates differently. You know, there are different ways that you edit a video, their different best practices. The button to post something is in a different place for most of them and then add all to that. The platforms occasionally update and change things all around. It's a whole lot of work that you have to add to all the other things that you have to do to start a business. And then in addition to figuring out how to use the platforms, you have to figure out dun dun dun how to post and what to post. How to create content that is not only going to get people to like and comment and follow you, but seek out that link to book a sales call with you and become your client. And where so many people get hung up on creating content is that you think you have to come up with something new to say every single day. I have to come up with some new exciting message to deliver to my world, to inspire them and show them how smart I am and convince them that they need to give me their money. But that couldn't be further from the truth. You do not want to create a new thing every single day. What you need to do is you need to figure out a new way to say the exact same thing that you've been saying for a hundred days straight. And this is where those of us with ADHD have a major Advantage because we can freestyle some weird ass associations to make any point we want. I did this really fun live with my business partner, David Fryman, where we did some business improv where basically, and it was his idea, he, he came to me and he's like, you know what you're really good at? You're really good at coming up with random ass metaphors for things just right off the bat and bring that making a business point out of it and bringing it back to a lesson that you teach your clients and content you can create. And he's like, you know what I want to do is I want to do a live where I just give you a random word, any word, and you make a business lesson out of it. And I like, I thought he was joking at first. I was like, what is this, My Big Fat Greek Wedding? Give me any word and I will tell you how that word is actually Greek. I'm sorry to all the Greeks out there. That is my terrible, terrible impersonation of a Greek accent based on a character from My Big Fat Greek Wedding. Please don't be offended. Give me any word and I will teach you how that word is actually a business lesson. We're having this conversation and he's telling me, I want to do this live. It'll be so much fun. I was like, okay, well, I don't know. He's like, okay, well here are three words. And he gave me three words and I spit out like three business lessons. And he's like, see? See? I'm like, is that funny? He's like, yeah, that's hysterical. Let's do this. Do you want to like, do one, Give me a couple words and we can give people an example of how this works. Sure. Supermarket. Okay, well, let's, let's stop with that. Okay, so supermarket. So how do you buy a banana? You know, one of the things that I train my clients on is when you're starting your business, you have to make it super clear how people can buy your services. And it has to be as obvious as going to the supermarket and buying a banana. Right? We all know how to do it. We walk into the supermarket, we get a banana, we pick whichever one we want, like whichever levels of green and yellow. I know, I'm kind of like just, just out of the green phase. That's my banana of choice. And then you go to the cashier and you pay for the banana and it's your banana. Squirrel. Squirrel. So we did it. It was so much fun. We're going to do it again. I'll be posting about it on socials next time we do it. But from that live, I realized there's a portion of what I do as a content creator that can be taught. And even if you have ADHD and you're not confident in your content creation, you can lean into your creativity and do the exact same thing. Literally everything is content. Anything in your space can be turned into content. Any memory you have of your life can be content. Common feelings or situations of your ideal clients can be content and even bodily sensations. And we'll get to that. It's not as weird as it sounds. So I'm going to talk you through kind of my mental process of taking a completely random thing and figuring out how to create a metaphor or correlation with what I do with my clients. So first and foremost, just because it's the easiest to demonstrate on camera and verbally, I'm actually going to just take a random object that's, like, near me and I'm going to talk you through how I would take that object and come up with a business point for what I do with my clients or my clients are struggling. And I just happen to have a milk crate right next to my desk. Oh, here are my thumbtacks. Okay. So I was using the milk crate to stand on to hang up these things, and I needed thumbtacks. And then I put a bag of dog treats on top of the thumbtacks, and I lost the thumbtacks because they were out of sight and I found them. So that's really exciting. Okay, so I have this milk crate right here next to my desk. Side note, you do not want to see, like, what is under my desk. There's just so much random that I just. I put down and I just never think about again. This is one of those things, this spin here. Since I put up these calendar things back in January, I should probably move this because it's getting a little dusty and it doesn't need to be here. But anyway, so. Okay, so. But let's talk about milk crates for a second. Okay. What were milk crates initially invented for? Okay. They were initially invented to hold containers of milk, obviously. Did you not take History? There's a whole chapter on. No, there wasn't. So, okay, so how would I turn the milk crate into a piece of content about my business? Well, first and foremost, I want to think about the history of the milk crate. Okay. Why was it made? What was its origin story? Is there anything that ties to what I do with my clients? So the milk crate, for instance, Solved a problem, right? I mean, imagine the milkman trying to juggle all these containers of milk and maybe dropping some and then spilling others. And then he'd deliver milk and like it would be half empty or the glass would be smashed and people would be really unhappy. And then someone at some point was like, you know what? We need a container, we need a crate. And we will call it the milk crate. It will solve this problem that the milkman is having, delivering milk, and it'll make sure that everyone is happy with the milk that they're delivered because it will be intact. Later on, people started looking at these like really handy dandy cube shaped things, being like, you know, I bet I could put all those things in here. I bet I could put some files in here. I bet if I'm moving, I could put things, some things in here. So the milk crate like started off as solving just one little problem and then evolved into just its own product. And we really don't. I mean, I've worked at a couple restaurants where they actually got milk in milk crates. But for the most part, milk crates are sold on their own. I mean, you can go to Office Depot and get milk crates. They are a storage solution all on their own. And they've evolved from their very humble, milky beginnings. So you have that kind of baseline story, right? How does that have any connection to what it is that you do? So for me, I'm going to think, okay, cool, so it solves a problem in the beginning and then it evolves. Doesn't this have a nice correlation with picking a niche? So if you're picking a niche, you want to be super hyper specific in the beginning. This is the problem I solve for these people and this is the outcome that happens. You know, okay, people are having a hard time getting their milk delivered and have it be okay. The milkman is getting frustrated that he's dropping all these like glass things all over. He needs something to carry them in. So you create a container, but then you pay attention to what the market is actually doing with that container. You pay attention to who is actually using it, what are they using it for, you know, so you start off with an initial niche, you sell your product, you're successful, but then you look for the opportunities to grow. Say I were to start an online course about money mindset and how to become a super attractor with money and really understand the energetics of money and how to make a lot more of it. And maybe I roll it out to entrepreneurs, right? And it's really successful. And they see really incredible changes in how they deal with money. But then say, I do a little survey of my users and I ask them, you know, how are you actually using this? And a lot of them say, hey, you know, I'm actually using some of the learnings to teach my kids about money. Because I know that when I grew up, my parents weren't intentional about teaching me how to be with money. And I want something different for my kids. Me as a business owner, I could absolutely take the content that I created for adults and create a children's version for little kids, young adults, teenagers, whatever. And I've taken the same product, I've taken the absolute same product and I've just repurposed it. Instead of a milk crate to just deliver milk, it's a milk crate that holds files that you sell at Office Depot. But here's the thing. We wouldn't have milk crates if someone who was just like, hey, I'm gonna create a shitty box with a lot of holes. No, no. Like, it had to start off with a niche. It had to start off fulfilling or solving a very specific problem. Like if someone, if someone back in the day were like, I would just like to make a really weird cube shaped thing that has a lot of random holes that like, things will just fall out of. Not gonna be helpful. You know, like I said, I found my thumbtacks. My thumbtacks had to be in a little baggie because they can't just roll around in this box because guess what? I'd be stepping on thumbtacks, they'd fall out. So that's kind of the thought process. That's one of the thought processes that you can absolutely apply to coming up with content for your business. And how I would turn that into a piece of content is I would probably start with, did you ever hear about the person who decided just to create a really shitty box of a lot of holes, who made a lot of money because everyone wanted it for random reasons? No, you didn't. But do you have a milk crate in your house? Where did that milk crate start? It started off as a crate for milk, and then it evolved into just a random object that everyone kind of needed around, you know, in their offices, in their storage, whenever they move. It's really handy to have a couple milk crates. It's the same in your business. You can't just go out and, you know, say, hey, I do X, Y and Z. Here's the thing you have to name, here's the specific problem it solves. You have to name the niche. You have to get really hyper specific because then people have a reason to use it. They see that they have that problem, oh my God, I don't have a thing to carry my milk jugs in. Great. A milk crate will solve that problem. Oh, interesting. And then they, they get it into their life and they realize, oh my gosh, this could have so many other uses for it. And then you talk about all the different ways, like the milk crate industry has expanded over time. And then you point to, you know, when you're deciding on a niche, it may feel like you're limiting the field. It may feel like you're saying no to a bunch of different opportunities. But what's actually happening is you are opening that first door of opportunity and you cannot actually get to the hallway where all those other opportunity doors are unless you open that first door. It's like in Harry Potter in the department of mysteries, where you have to go into that, like, weird round room that has all the doors around it. You have to go in to be able to get to the other doors. Except, I mean, hopefully it doesn't spin and hopefully there aren't Death Eaters chasing you anyway. So in a very literal sense, that's how you take an object and you make it into some content for your work. In a more metaphorical sense, there's this practice in coactive coaching, which I'm trained in, where you do what's called balance. And it's this whole coaching methodology where if someone's really stuck in like a limiting belief and they just can't get out of it, they can't think about what they want. Instead they're not in touch with their feelings. They might be disassociating a bit. You have them think about random items or random places and you have them kind of imagine what their problem would be like if they were there. So, for instance, you know, say you're feeling really stuck in your friend group. You love these people. They've been with you for such a long time. You've been friends since elementary school, middle school. They've been there for every big moment. And yet you're starting a business and they do not get it. They just don't get it. You know, they work their nine to fives. You've worked a nine to five for a really long time. And they're just like, what are you doing? You're turning down security to go and start a business that has no guarantee of succeeding? What's this going to do to your life? Are you going to be able to go on vacation with us? The things that you start stressing about, they have no concept of because they're not business owners. And you're kind of stuck in this like, oh, my God. Well, I'm just stuck with people who just don't get me. If you were to lean into this kind of balance, methodology of coaching, I might say, okay, cool. What? Let's go to the window and see what the window has to say. And you almost like, embody the window and you think of, okay, cool. Well, if the window had a perspective or an opinion of what's going on here, what would the window have to say about this whole situation? And the window may be like, cool. This is just one window of your life. You know, how many windows do you have in a house? It's not like each window has the same view. It's not like each window has a. Has the same purpose. I don't know if you live in a house with a skylight. Skylights don't necessarily let in a lot of air. They let in a lot of light, though. There are windows that lead to, like, really dark parts of your yard. Maybe there are a lot of trees outside. They don't let in a lot of light, but they do let in a nice breeze from time to time. They do bring in cool air when it's needed. The window may have the perspective of cool. Like, this friend group is just a different window in your house now. It was the window that you like to be around the most because it gave you what you needed. It gave you that cool air. But now you actually need to go to a different window. You need more light. You need to be able to look out and see a different perspective. So you don't necessarily have to like, smash this window up and put a wall over it and like, say, you're dead to me. I don't want to see this view anymore and end those relationships. But you do need new relationships. You do need to seek out a different perspective. You have a different need here. And that's just going to require you to make more friends. And it doesn't mean that you're never going to go and look out that, that original window again. You know, it's absolutely necessary, but so is this new window. When we talk about our ideal client's problems, sometimes talking directly about the problem can actually be a little too intense for them to even connect with. Coming up with some random ass metaphor that we can talk about in some, instead of addressing their problems head on, can Sometimes create enough distance for them to read it and be like, oh my God, that makes so much sense. And then be like, oh my God, that makes so much sense. And have that kind of like deep realization of, oh my God, I'm doing that in my life. They're so spot on. Holy. You know, I've been doing this to myself this whole time. I don't have to do this anymore. I can make a change. I don't know how to make this change. But here's this person who understands this problem better than I even understood it. And I have the problem. Maybe if they understand the problem better than I do, they understand the solution better than I do and I should hire them. You know, when you're thinking about creating content, don't get hung up on it being perfect. Don't get hung up on sounding smart. Talk about milk crates, talk about windows. Squirrel, squirrel, squirrel to the window, to the wall to. You know the rest of the lyrics. I'm not going to sing it. Squirrel, squirrel. So using objects is one of the most fun ways to create content. And you can get as random as you want. Know that the first few times you do this, they're going to be terrible. They're not going to be good pieces of content. Okay, you may want to post them, you may not, but practice it. The more you practice something, the better you get. So if you're taking just random objects that you have around your house and coming up with random ass metaphors for how they relate to your work, like, you're only going to get better at it over time. And you'll actually find that it's really hard to find an object that you can't make a metaphor out of. Moving on to the next example here is events, memories, things that have happened to you in your life. One of my favorite things to make content out of is stories of really bad first dates. A There is a ton of material for me to work with. I've been on a lot of really bad first dates. Unfortunately, I've been also on some really bad second dates and third dates. And one of my favorite things to do with these stories is to tell the story of the bad date and then make a point about a sales lesson or a marketing lesson. And let me give you an example here. This is one of my favorite stories about living in San Francisco and like, how indirect the San Francisco guys are in asking women out. And I don't know if it's. It could also just be when they ask out men, but asking other people out there Was this guy, we're going to call him Bert. Not his real name, although it does rhyme with his real name, I will give you that. And it's not dirt. So Bert came up to me. I worked at Equinox, which is like a high end fitness club, and he came up to me and I knew him because I worked at the front desk at the time and I would check him in and we like make small talk. How's your day going? Blah, blah, blah. Anyway, comes up to me and no lie says verbatim, hey, my friends and I might be going to Dolores park on Saturday. Which Dolores park, if you're not familiar with San Francisco, is like the cool hangout place you go and you picnic. People go around with red wagons selling pot cookies. There's food trucks all around and generally you just set up for the whole day and hang out and make friends. Anyway, so my friends and I might be going to Dolores park on Saturday. Would you want to take my phone number and maybe text me on Friday to see if we're going on Saturday? And if we are, would you maybe want to come and bring some friends and hang out? And I think you can guess what my answer was. My answer is no. That sounds terrible. And the sales point here is, you know, he didn't seem at all excited about hanging out with me. And also he made it so much work for me to have this go through. Right? So it's like, are you, do you actually want to hang out with me? One, two. That's a lot of work on my end. He basically lobbed the whole hot potato of vulnerability over to my side because he basically said, if you want to invite yourself to hang out with me, you can. So he wasn't obvious that he wanted to hang out with me. In sales, like, if someone is trying to sell you something but they don't seem like they want to even talk to you, you're not going to buy from them if they're not excited, but like, oh my God, like this is the best thing for you. I'd be so excited to like work with you on this or to help you get this thing because I think it would be great for you. You're going to be lukewarm on it. Also, you know, don't make it hard for people to give you their money. Don't make them jump through hoops. Don't make them like play the guessing game and figure out like, well, what's the next step and what do I do here and what do I do there? Just say hey, listen, here's how you buy. Here's exactly how you buy. Bert was cute. Bert was nice. Bert had a lot going on for him. If he had just come up to me and been like, hey, my friends and I are thinking of going to Dolores park this weekend. I'd love for you to come. Would you want to come with us? And can I take your number? Because if the weather's shitty, we're not going to do it, but if it's great, then, you know, let's go and hang out. I absolutely would have said yes. I'm sure there are dating stories that you have that you could turn into a metaphor for whatever it is that you do. Right? Because at the heart of it, we're humans working with other humans. Human interactions are not very unique. There are a lot of similarities. Another example I like to use, it's kind of a made up one. Especially if a client is coming to me and they're like, oh, my God, everyone wants to ask me for free advice and I feel bad, so I just give them the free advice. You know, my answer is, okay, cool. Like, I want you to imagine that you're a doctor and you're at a party and you had a couple glasses of wine and, you know, you're there with a date and you're having a really good time, and then this guy Tom comes up to you and he's like, oh, you're a doctor. Okay, cool. I have this rash on my upper thigh. Can I show you? And then they just drop their pants right there in front of you and they're like, check this out. A doctor with shitty boundaries is like gonna get down on their knees and be like looking at this rash and, you know, give them their 2 cent and basically treat them right there in the party. A doctor with good boundaries is going to be like, cool, please put your pants back up. You know, would be more than happy to consult on this. Here's my card. Call my office and set up an appointment with my receptionist. And we can absolutely look at that later this week. But right now I'm having a good time and I don't want to be looking at your upper thigh at this party. It's not that kind of party. Even if it is that kind of party, it's not like that kind of party. You know, as a new business owner, if someone wants to pick your brain, you can say, oh, it sounds like you could really use my services. So why don't we do this? Why don't we set up a strategy, call and we can talk through what you're struggling with. And if it's a fit, we can talk about what it looks like to work together. You know, that's a very clean boundary and it doesn't make you a bad person for setting it. And to those of you who would ask a doctor at a party to like, check out whatever to give you their feedback, don't do that. It's weird. Keep your pants on. Okay, so we've covered objects, we've covered events. Next, I want to talk about, I mean, obviously your ideal clients. Oh, what am I going to say next? Well, you'll have to keep listening to find out. But first, Squirrel. Squirrel. Squirrel. Squirrel. The hyper focus community is the inner sanctum of the Weeniecast. It's a club that's designed just for you, where you'll learn how to leverage your ADHD to grow your business. In the hyper focused community, we are realistic about the challenges that face ADHD business owners. And we don't believe in one size fits all solutions. We believe in creating strategies that fit you. On day one of signing up, you'll experience that deep sigh of relief that comes from walking into a room full of people like you who you do not need to mask your question works in front of in order to fit in because they get you in the membership every single month. You'll get two group calls. One is an ADHD group coaching call and the other is a networking call with fellow ADHD business owners. We will also have co working sessions designed for the ADHD mind. Monday, get organized Sprint calls to keep you out of overwhelm. Access to weekly Brave BizLab calls where I will give you practical advice to grow your business business. We'll also have the occasional expert training which are absolutely ADHD vetted and of course, community support by folks like you. And those who pay for the year up front get a surprise bonus. Visit weenicast.com hyperfocused and stop procrastinating the things that will grow your business. That's weeniecast.com hyperfocus or click the link in the episode description. So we've covered objects, we've covered events. Next, I want to talk about, I mean obviously your ideal clients. This is something that I train all of my clients on how to do. This is essentially empathetic marketing. One of the fears that most business owners have is around, like going out into the world and like bragging about how great they are. I don't want to seem full of myself. I don't want to seem Like a narcissist, which, by the way, narcissists don't worry about being narcissists. If someone has narcissistic personality disorder, they don't give a damn. Right. So the fact that you're worried about coming across as a narcissist or being a narcissist means that you're not one. Congratulations. And it comes from this deep seated place of needing to prove ourselves, needing to prove that we're qualified, needing to prove that we're good enough, needing to prove that we can justify charging for our expertise. And that's honestly where most people fail. They go onto social media and they create content that's designed to impress people, to show off how smart you are. Your job as a content creator, creating social media content to market your work is not to come across as smart. It's to make other people feel smart. People who feel like you value them and you think that they're intelligent are far more likely to book a sales call with you than people who feel talked down to. So when you're creating content around your ideal client, you don't have to show off all the things you know. You have to highlight what they're thinking right now. You have to empathize with where they are in this moment. You know? So if you're a dating coach, one of the ways you can do this is putting quotation marks. The sentence, I'm just so tired of the dating apps, right? Because what single person out there isn't? And then you go into all the feelings that come up when they look at these dating apps and when they're swiping through people and when they're doing the same exact, like, small talk, little conversation every single time with all these people that they match with. Hi, how are you? Oh, I'm good. How are you? Oh, good. What are you looking for here? Oh, my God, kill me. It's so boring. And then you go into, like, the beliefs that they have around, like, well, this is the only way to meet people these days. If they just don't suck it up and put up with it and get on there and jump through these hoops, they're just gonna die alone. They're gonna be alone forever, and they're not gonna find their person and it's gonna be really sad and depressing. You're not being a doomsday person. This is stuff that's already going on in their head. These are the beliefs that they have. These are the thoughts that are running through their head. These are the things that they're being told by their parents and their well intentioned loved ones who don't understand the new dating environment that we live in today. And instead of banging on about how great you are at fixing this, you can just say, hey, listen, like this is one way of approaching dating, but if you're ready for another way, that's what I help my clients figure out. And if you're ready to completely change the game in your dating life, then book a call with me. You're not telling them how you solve their problems. You're not promising any specific kind of outcome. You're simply saying, hey, this is what's going on for you right now and this doesn't have to be the truth. If you're ready for a different truth, then come and see me. For the person who's reading that, who needs to read that, who needs to work with you, they're going to read it and be like, oh my God, how does this person know me? How do they understand all the stuff about me? And over time, as they come into contact with your content more and more, you're going to build so much trust with them that by the time they realize they need to book a call with you, they're going to get on that call ready to buy from you. The beautiful part about this, when you're focusing on your ideal clients and you're doing empathetic marketing, which by the way I train all of my clients on in the BYOB programs and my one on one work is you're not trying to sell them that the solution you have is the right one. In that whole post that I just talked through, I didn't once talk through, well, here's my program, here are the different stages of what I do. Here's why this is important, here's why this is going to change your life. When you focus on yourself and you focus on your own framework, whatever it is that you have designed, yeah, sure, you're going to get clients. But first, before you get the client, you're going to have to educate them and convince them that what you have is worth their time and not just worth their time, worth their money, versus when you're focusing on them and saying, here's where you are right now and you want something different. I help people get something different. You can charge more and the sales cycle is a lot shorter because you don't have to educate them, you don't have to convince them of anything. They're already living it, they're already fed up with it. The Last bit. When we think about coming up with content, you know, what's the Maya Angela quote like? People will never remember what you said. They will always remember how you made them feel. When you're creating content, you can just lean into the feelings. You know, when I'm sharing a personal post, I am not saying, oh, my God, Well, I got up on stage and I was really nervous and this and that and the other thing. I'll start describing the bodily sensations. Let me talk you through what this means. Instead of saying I was nervous, I might say I avoided shaking that person's hand because I could feel how sweaty my palms were. And hoping no one would notice, I actually put my hands in my pockets, trying to, like, dry my hands on the lining of the pockets, try not to look weird. And as I heard my name and I walked up the steps, I could feel my heart beating through my chest. And I was like, oh, my God, Like, I'm gonna be next to a microphone. And you know what? If the audience can hear my heart beating, it's going so loud. And then as you walk into the spotlight and you look out at all the people, you're like, oh, my God, I really have to be. In both cases, I'm talking about a fear of public speaking and a fear of being on stage in front of a bunch of people. People. But which one is going to make you actually feel it? Me saying, oh, well, I was nervous to speak in front of a bunch of people, or me describing all the bodily sensations that come up from being nervous. We all know that sinking feeling you have in your stomach when the person you're dating says, you know, we need to talk. You know what's coming. You know that it's not going to be a good conversation, especially if you like them and. And you don't want to have that conversation. Maybe you've been hoping that they would bring this up because you didn't want to be the one to break up with them. At that point, you're going to have that, like, jittery, kind of like feeling in your chest. It's like, oh, thank God, you know, I hope they break up with me. There's a sensation that I have when I'm waiting for someone to get to my house. Maybe I have friends visiting from out of town who I haven't seen in a long time. And I cannot, the life of me, sit down and settle. I sit down for a second, and then I hop up and I look out the window, and then I go and I sit down again. Maybe turn the TV on and then I hear a little noise and I'm jumping up and I'm like looking out the window again and it's just like there's this buzzing in my body because I'm just so excited. I'm so in tune to all the sounds outside my house because any sound could be these people who I love and care about who are about to come and visit, talking about those moments of, oh, well, I'll just tidy up the kitchen a little bit more. But then you hear a little noise and then you go and look out the window again. Talking about that versus oh, I was so excited for them to come. I was so excited to see them. Is going to get someone in their feelings because everyone knows that sensation. And when we talk about a sensation, much like if I were to say, imagine sucking on a lemon right now, chances are you started salivating. Your brain can't tell the difference between thinking about sucking on a lemon that has a lot of acidity and actually sucking on a lemon that has a lot of acidity. When you make your audience feel something, it's far more powerful than telling them. One of the most common bits of feedback that you know, editors and copywriters will give on other people's writing is, don't tell me you are nervous or excited or happy or sad. Show me. As I talk through this, I want to just remind everyone that if you have adhd, you're going to have a far easier time coming up with content in this way. There are actual creativity courses that people take that teach people to daydream, to just get hyper focused on one thing to do free association. All things that ADHD brains do naturally. Where you're going to get in your own way is overthinking it. Where you're gonna get in your own way is trying to make it seem smart. And where you're gonna get in your way the most is trying to be perfect at it right away. As with any skill to get better, you must practice. So remember, you're not trying to say a gazillion new things every single day. You're trying to say the same thing in a gazillion new ways. And you will get better at this over time. The best scene in Cinematogru in movie history. I can't say that word. I don't know why. The best scene in movie history is a scene in the Proposal with Betty White and she's out chanting in the woods and then Sandra Bullock comes out and she doesn't know any any chance. So she starts singing that song, and the character Betty White plays, she's, like, really into it. And then she starts listening to the lyrics and she's oh, God, what is she talking about? Most underrated ROM com out there. Anyway, lovely. Squirrel. Squirrel. Squirrel. Squirrel. Join the Weenacast hyperfocus community and unlock a whole world of support. Get direct access to me in exclusive calls, turbocharge your network with unlimited referrals, and boost your productivity with Sprint calls and accountability sessions. But that's not all. We're talking expert talks, masterclasses, and more. Register now to get in front of the line for this at the introductory price of just $77 per month. It's time to elevate your entrepreneurial game. Let's do this together. Go to weeniecast.com hyperfocus all one word. That's weeniecast.com hyperFocus.
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