Peter ohFounder & Product Lead K-Pop City Connect, K-Pop City Connect (KCC) · Founder @ kpopphotocard.com | Building the Price Engine for the K-pop Photocard Market (KCC) | Data, AI, and Market Infrastructure

The K-pop pre-order trick collectors don't want you to know #kpop #kpopmerch

2 Jan 2026 · 1 min

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POB photocards are exclusive bonuses you only get by pre-ordering albums from retailers like Weverse or Soundwave. Once the pre-order window closes, they're never reprinted, making them limited. Popular members' cards resell for $30 to $50 depending on print volume and how long the pre-order ran.

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Ever wonder why some K-pop photocards cost more than the album itself? Let me explain POBs in 60 seconds. POB stands for pre-order benefit. It's a bonus photocard you only get when you pre-order an album. POBs are given by specific stores like Weverse, Soundwave, or Koreafly, and they're added separately, not inside the album. But every store has a different POB. That makes them store-exclusive. Once the pre-order window closes, that POB is gone forever. No reprints! Most POBs sell for $5 to $25, but popular members or limited runs can hit $30, $50. Prices depend on print volume, pre-order length, and— Most important— Member popularity. That's why collectors chase POBs. Follow for more K-pop photocard tips!