Why K-pop photocards sell for more than the albums #kpop #photocard #kpopmerch
21 Feb 2026 · 1 min

0:41
KC breaks down why K-pop photocards outsell the albums themselves. The merchandise market hit 1 trillion won last year, with rare cards like Jungkook's "Butter" era photocards selling for over $1,200 on the secondary market. Scarcity and idol popularity drive the prices.










