Kelly AlhooiePelviBiz, Pelvibiz · Healthcare Business Strategy Assistant

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9 Jun 2026 · 1 min

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In this concise presentation, Kelly Alhooie explains that there are only two effective levers for acquiring leads: workshops and paid advertisements. She describes workshops as a proven, quickly deployable system—supported by her team—that can move a prospect from cold to paying customer within a single day, generating around $3,000 per participant. In contrast, ads rely on longer sales cycles that can range from two weeks to two years, require a three‑month optimization period, and demand upfront spending that may equal or exceed the revenue generated. Alhooie advises entrepreneurs who need immediate cash flow and lack the runway for ad spend to prioritize workshops, emphasizing the speed and profitability of converting a cold audience in one day versus investing the same amount in ads.

Chapters

There are only two levers to pull when it comes to getting leads: workshops and ads. That's it. So workshops are a proven system that you can create, that we help you create, to be able to get people from very cold to warm to hot to then becoming a customer in one freaking day. Ads, on the other hand, those sales— I call them sales cycles— those sales cycles could be anywhere between 30 days, 2 weeks, 2 years, and you actually have to pay money for that. So if you're someone that's like, Kelly, I don't want to invest yet in doing ads because I don't have that long runway of allowing the ads to like do their things and figure out your audience— and by the way, it takes about 3 months to really kind of get it down— and you need clients like right now, then workshops are the way to go because literally in one day you get someone that does not know you to then like you, to then book with you in one freaking day, and they give you $3K instead of you spending $3K on an ad.