Short marketing tutorial by Kelly Alhooie giving three actionable Instagram strategies for healthcare/service providers: (1) showcase transformation stories (before/after carousels and personal journeys); (2) collect and edit client/patient testimonials into story-driven video or written posts to demonstrate real results; (3) create relatable, highly shareable short content that prompts viewers to send to friends. The speaker gives concrete examples (e.g., weight-loss, marriage, pelvic-floor therapist) and ends with a contact phone number.
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Three steps to use Instagram Marketing for Providers. Here we go. Number one, you want to have some kind of transformation. Whether or not that is a patient transformation from when they started with you and then when they end with you, it could be a weight loss journey. Hey, this person was 100 pounds heavier. And now as you throw scroll through on carousels, now they're not, you know, that weight, and now they've dropped £100. It could be a marriage transformation, meaning this is when we met. Look at us when we were 20 years younger, and now look at us 20 years later. People want to see your personal life if you're willing to share it, and they want to see the journey that you have been on because they can relate to parts of your story that you share. Second thing is, we want to actually hear from your current clients or your current patients to know that what you provide is actually real and gives real freaking results. So if that is you and you have patients or different people that have been in your programs that actually have had massive results, ask them for a testimonial. There's nothing wrong with just saying, hey, look, many people come to me with your issue and they just don't know if I'm the right one to solve their problem because you, you know, there's many scammers out there and they don't believe me. So would you mind doing a testimonial to share your journey and share your story so that people know that this can be them too? That is huge. And so by you being able to do that testimonial, it's massive. Now, the editing is a very important part of testimonial. You don't just want to say, hey, here's my mic. And let me tell you, like, so this is what you don't want to do. You don't want to go, hi, my name is Kelly, and I worked with Dr. Sally and she was amazing because she really helped me a lot. And I really appre. Appreciate coming here. And the facility was clean. That provides no insight on how you're going to help the person. Instead, you want to be like, the editing to this needs to be where it's telling a story. And you may actually, if you. If the pat patients comfortable, you may have to pull pictures off their own Instagram and put amazing music to it. Meaning. Meaning something like this. Like, hey, I'm Dr. Sally. Or it's not, I'm not Dr. I'm. I'm patient Sally. I'm Patient Sally. And I loved coming to this facility. Because they actually helped me get back to playing tennis without my knee pain and hip pain. And I am so thankful for them. Cause this was so easy to do. It was right down the road for me. Everyone here is super nice. They understand, they're listening to your problem, and they. And we actually got results. And all I had to do was commit to coming once a week. Like, how cool is that? And then. And by the way, then, because I'm able to play tennis now, I can go back to hanging out with my friends. And now I feel more confident going out into the world. And, like, I just feel so thankful for this place. Like, which testimony are going to watch more? The second one, right? Because it's connecting with you more. So you don't just want to have them have a testimonial that say you're awesome. You want it to be the journey. You want them to talk about the journey. That's huge. So that's number two is putting more testimonials. If you don't have a video and they, like, wrote you an email or they maybe gave you a Google review, post that all over social media, that is huge. All right. Third thing is, whatever you're putting out there, is it shareable? So is it relatable? Is it like, oh, yeah, my girlfriend would do the same exact thing. Like a mom cleaning the house, answering the phone, getting her water bottle, drinking it while trying to type and do it and do like a YouTube thing that's relatable. When their hands are all full with their mask on and they're vacuuming and all the things that's freaking relatable. Because who's not doing that? We all are doing that. So it's like, yeah, let me share that. That's me. And send that to your girlfriend, right? So the more that you can share, the more people are like, yes. Oh, my God, I want to know more about her, right? So you want to make everything shareable, make things shareable so that people share it and you get more views. So I would say those are the top three things. Like, that is gold. That is Instagram gold. If you have transformation carousels, if you have video testimonials or written testimonials, but you tell a story with that testimonial. And number three is anything that's relatable or shareable. Like, for instance, for a pelvic floor therapist, when we go and try to use hand sanitizer, but it's our lube that right there is shareable content. Because most of us have actually done that. That's just one example. And so if you guys have any questions, Please text me. 703-783-2388. Happy to help. Bye, guys.
