Brick-and-Mortar vs Online Profit Margins #entrepreneurship #smallbusiness

3 Jun 2026 · 0 min
0:18

In this brief segment, Kelly Alhooie outlines profit margin standards for different business models. She notes that the typical brick-and-mortar practice operates with a 10% profit margin, but she recommends her clients aim for 15% or higher to enable reinvestment into the business. For online businesses, she suggests targeting a much higher margin—around 70%—so that sufficient funds can be allocated to marketing efforts.

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