Build a Practice That Doesn't Require Your Clinical Hours

I need you to pause and close your eyes and think, what would be my ideal client that I work with? Or who do they physically look like, emotionally be like? Like, what is that client? And that's who, when you're speaking to people, then that's it. So part of my messaging, what I'm saying is moms that wear Lululemon, You're trying to go back to Burn Bootcamp, but you got leakage and you're afraid? Call me. Don't be that direct, but like, that's how— not the end part, but like, I'm calling the people out. That mom's gonna be like, yep, I wear Lululemon. Wait, I'm trying to go to Burn Bootcamp. Wait, I don't want to pee in my pants. Oh my God. So I'm calling the people out. That's really important. Comparatively to a marketer that's just like kind of in the middle is like, hi, I help 25 to 65-year-old women stop their leakage. Do you get an emotion with that? No. Do you connect with that? No. I connect with a lady that's freaking trying to go to Burn Bootcamp, but she's peeing herself, so she's scared and she freaking wants to lose weight. That's who I connect with. Okay, or I connect with the person that you're, you know, you make a video of, maybe you're laying in your bed and you're tossing and turning because they can't sleep because their hormones are all off, right? I'm connecting with that person because that is me. That's the perimenopause lady that's tried everything, tried every supplement. That's who I'm speaking to up here.