Building a Profitable Practice Without the Institutional Nightmare

Kelly Alhooie compares two clinician archetypes: one burnt out seeing 15-20 patients daily at $150-$185 per session, the other profitable charging $250, outsourcing admin work, and offering tiered online and in-person services. The shift requires raising prices, building a team, and moving beyond one-on-one care.
Chapters
Let's talk about the happy clinician and let's talk about the burnout clinician and let's compare. So let's get into it. Here we go. Number 1, the burnt-out clinician is doing all the workshops themselves, whether or not it's webinars or whether or not it's in person, they're doing all the things themselves. The happy clinician has actually learned to pay someone to do their workshops, screens, all the things, and also paid someone to do their online webinar. They're happy. Yay! They don't have to do that part. Okay, the burnt-out clinician is still seeing 15 to 20 patients because they feel that that is where their value comes from because that is what they truly have learned to do. And so they feel like that they don't want to give it up or that they can't give it up because maybe they're then not as valuable because now they have to go and learn new skills. So they're going to stay in a burnt-out clinician state treating 15 to 20 patients say, you know, I just love treating, I just love patients. That's what they're telling themselves. It's a lie. They just don't want to learn a new business skill to help elevate them because they are feeding their ego because they're so good at what they do with being a clinician. And guys, I'm telling you, you gotta let it go and learn a new skill that you might say stuck at, that's okay, but once you learn it, you will then get what you want. A happy clinician is seeing no patients, okay? They're not seeing any patients because they actually have to run a business. A burnt-out clinician is charging $150 to $185 a session. A happy clinician is charging $250 a session. A burnt-out clinician They're answering phones, emails, trying to create systems, have no clue what to do. They just feel like, oh my gosh, I can't stop working. My kids want me, but I'm more agitated at them. Like, that is the feeling and vibe, guys, that you're going to get from a burnt-out clinician. Comparatively, a happy clinician, they have a team helping them answer the calls and, and emails. They have people helping them market. And they are auditing the business to see what's the next steps and then directing what is or should be being done. That's a happy clinician. The burnt-out clinician is trying to post 2, 3 times a day, maybe even just once a day, and just keep up with social media. And she's trying to do this in between patients and she's trying to be like, okay, I'm just gonna do it and then put together something and then post and it looks like crap or maybe, you know, it's not what she wants it to be, but she's just trying to make it work. The happy clinician is using the PelviVis AI app to make your post because it will come up with your ideas, it will make the pictures for you if you want, or you can use your own pictures and it posts for you. A lot chiller and a lot less brain power, guys. Last thing here, a burnt-out clinician is offering one-on-one sessions A happy clinician is upselling, downselling, has online offers, has in-person offers, is— has different offers and tiers that people can go in that do not depend just solely on them being in front of them. That's the happy clinician. So if you guys want more tips and tricks on the burnt-out clinician versus the happy clinician, let me know in the comment sections and let's chat.
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