Cash-based practice owners: Does talking about your price make you feel like you have to defend it?

21 Oct 2026 · 1 min

Watch on YouTube

0:35

In this YouTube monologue, Kelly Alhooie addresses cash‑based practice owners who feel pressured to defend their prices when discussing services over the phone. She challenges the notion that price discussions must be defensive, emphasizing that owners can confidently explain care, handle insurance questions, and guide prospects toward booking. Kelly shares a concise sales script that has helped her book over 10,000 cash‑pay clients, outlining how to ask about the prospect’s problem, present a unique method for achieving results, and close the appointment with a specific date and time. The video serves as a practical guide for using confident language, objection‑handling techniques, and a proven booking framework to grow a cash‑based practice.

Chapters

Cash-based business owners, do you talk about taking insurance over the phone? Do you explain your care? Or do you immediately feel like you have to defend your price? Well, no, but we provide amazing results, as you can see from our website, and we provide you with a super bill. Great question. Can I ask what problem you're looking to get solved? We have our unique method to get you from point A to point B so that you can get the result that you're looking for. Great, let's go ahead and book for Tuesday at 5. If you look like that, I'll send you the sales script that's gotten me over 10,000 clients booked, all cash pay.