Cash based practice owners, your front desk might be losing you patients. We secret-shopped a cas

27 Sept 2026 · 2 min
2:22

In this secret‑shopping call, Kelly Alhooie poses as a potential patient seeking treatment for pelvic leakage at a cash‑based physical therapy clinic. The front‑desk staff (Speaker B) quickly outlines the clinic’s services, emphasizing that two doctors of physical therapy are available and describing the treatment process. She provides pricing details: a 1‑hour initial evaluation for $265 and three follow‑up visits at $216 each, totaling about $913. Throughout the call, the staff never asks for Kelly’s name or contact information, repeatedly overtalks, and focuses almost entirely on cost rather than the patient’s specific goals, underlying motivations (“deep why”), or a personalized treatment plan. After the call, Kelly debriefs, criticizing the staff for not gathering basic contact info, not uncovering the client’s deeper needs, and for letting the conversation be dominated by price, which she argues leads to lost sales. The video uses this interaction to illustrate common front‑desk mistakes that can cause cash‑based practices to lose patients.

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