In this solo talk, Kelly Alhooie introduces "social scrolling" – the practice of turning casual, non‑mindful time on platforms like Instagram, TikTok, Facebook, X, LinkedIn, and Pinterest into a focused marketing activity for cash‑based businesses. She outlines a step‑by‑step system: (1) compile a "Big 45" list of target contacts and make them favorites on every platform; (2) engage with each contact daily by following, liking, and leaving brief comments to boost their posts and stay visible; (3) share and tag local business owners in weekly posts to generate reciprocal exposure; (4) actively participate in relevant Facebook groups, answering queries and providing recommendations, while monitoring group discussions to spot emerging trends and adjust service offerings; and (5) dedicate at least 20 minutes each day to these actions. The goal is to build relationships, increase visibility, and stay ahead of market demand without heavy advertising spend.
Chapters
All right, guys. So today I'm going to talk about social scrolling. It's hard to say social scrolling. Okay, this is something that you can do at nine, ten o'clock at night when the kids are down, or if you don't have kids, when you are. You know, really kind of just non-mindfully scrolling on Instagram or Facebook or whatever you're doing, or TikTok, all the things, right? So number one, you want to use your social media and you want to look at it as strictly just a marketing tool, not really as a, hey, this is gonna— I'm gonna interact with all my friends on here. I mean, you can look at it like that too, but like your friends need to be your people that you're trying to market to. Okay, um, so for your business at least. So with this, you want to— on IG, on TikTok, on YouTube, on LinkedIn, on Pinterest, it still performs well, um, on Twitter or X now they call it, um, or Facebook— you want to make sure that you are liking, following, uh, all these people that are on these platforms that are on your Big 45 list. Okay, so when in your Big 45 list, besides emailing them, calling, going in person, you need to be putting them as your favorites on all these platforms. Okay, that's number one. So number one, follow them. Number 2, like their post daily. So when I scroll through Instagram, you can add them as your favorite. You could— that means they have a little star at the top. You're gonna see more of their post. Okay, and I'm gonna go and I'm going to like their post. I just go down and like them. Okay, next thing I do is go down and comment on the post. If you say like, I think, 4 or 5 words, it helps like boost that post, just so you know, in the comments. So, you know, if you want to help them boost their stuff, say comments on there as well. And they're also going to pay attention. People pay attention to who comments on their stuff. Okay, share your own social media page, share their own social media page to your business. So like every Wednesday, we promote a local business owner in our community and tag them. They're then going to reshare us, and that's not even marketing we have to do really. We're just sharing something about them and tagging them. Okay, they're going to like that. They're gonna be like, whoa, orthopedic, that's super nice, like amazing, right? Go into these Facebook groups and comment, provide value to these people. That's the next thing. Okay, if they're asking for the best OB, put your favorite OB in there. If they're asking for the best dentist, put your favorite dentist in there. Like whoever they're asking for, you want to give value and they constantly are seeing your name. It's massively important. And then I also study what they're saying in the Facebook group so that I know like, okay, they're saying, they're saying this. So more people are wanting wellness stuff. So that's the trend that I'm going to put in my clinic is more wellness things. You got to study what the people want. And if you do that, you're going to be ahead of the curve. Check out Facebook groups and write below what women are looking for. That's what you got to do. So I just said, okay, so you're going to write in the comment section right here. Like if I see everyone's looking for a facial place, okay, maybe then I'm going to say, you know what, how can I get that facial place in my sessions or in my treatment? To then make my deal better that if they come in with us, they're also going to get a connection to this facial facility with our package deal. And they're gonna get like a 30-minute facial. It's amazing, right? So I'm adding value to my clients while promoting their company. So that's massively important. So this is something you should do every single day. I would put at least 20 minutes to this every single day. And people are gonna get to know you.
