Cash Based Practices | What This Physical Therapist Wishes She Knew Before Her First Workshop

25 Aug 2026 · 71 min
1:10:32

In this workshop recording, Dr. Kelly Alhooie walks the audience through a complete cash‑based workshop cycle for pelvic health physical therapists and occupational therapists. She demonstrates a hip‑stretch exercise, explains how to structure the final 10‑minute wrap‑up, and outlines concrete tactics for converting workshop attendees into paying patients. Key tactics include collecting sign‑up sheets, offering free 10‑minute phone consultations, creating urgency with limited‑time discounts or free handouts, and using varied follow‑up channels (admin‑made calls, emails, texts) over a multi‑day cadence. Alhooie stresses the importance of social proof—video testimonials, Google reviews, and Instagram highlights—to reinforce credibility. She also shares audience‑engagement strategies for handling shy participants, using humor, and selecting demonstrators for quick‑win moments. When instructors attend, she recommends positioning herself as a consultant with higher fees. Finally, she discusses adapting content on the fly when participants don’t raise hands, shifting focus to universally relevant cues like hip stabilization. Throughout, the tone is instructional, pragmatic, and supportive, aimed at helping clinicians build sustainable cash‑based practices.

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