Catching Up With Dr. Allie Demers - Anchor Physical Therapy

Welcome to Pelby biz podcast. I'm Dr. Kelly Alhui. I have grown and established brick and mortar practice in Northern Virginia called Ortho Pelvic Physical Therapy and also founded Pelvibiz, which is an online business consulting company that helps healthcare providers make more money and be healthy while doing it, especially in the pelvic health realm. And let's get into today's episode. Today I have a very special guest. This person is amazing. I loved having her in my mastermind. So welcome Allie from Anchor Physical Therapy. Go ahead and introduce yourself and tell everyone what's up.

Ah, thanks for having me, Kelly. I'm excited to be here. I'm Dr. Ali Demers. I own Anchor Pelvic Physical Therapy in Winter Park, Florida.

That's awesome.

You want other things about me? I'm.

No, you're good. We'll get right into it. So how did you. How did you get started?

So I opened in August of 2022, and basically we go back in 2019. We moved to Florida and I was working for contracting for a clinic here, and I had my fourth baby in April of 2022, and I kind of just at that point had the inkling that I wanted to just do my own thing. So I pretty much just bit the bullet. I was seeing a chiropractor at the time and she offered to rent me a room. And so I opened in August, just working like two days a week.

I just kind of thought, oh, if.

I could see, you know, 10 to 12 patients a week and make my paycheck back, like, that'll be good, that'll be enough.

Yeah, that would be. That would be the dream, right? That's what you would.

Yeah, totally. Yeah.

Yeah. So what made you say, you know what, I'm gonna, like, start. Try to start this thing? Like, what gave you confidence to go and do that?

Yes. Okay. So I actually had tested the waters a little bit during my pregnancy, doing some, like, mobile home visits. And so I kind of saw from that, like, okay, I could definitely get a handful of patients, but I don't know, I. I knew a lot of people in the area at that point. I had built a lot of good friendships and relationships. Yeah, I don't know, I. I just felt like it was time.

Okay. Okay. So you just felt like it was time. You're like, hey, I'm going to try this. I'm going to go. And you're like, wow, this actually may work. So you're a mom of four. Okay, let me just say mom of four.

Yes.

She's very busy, and she started a company that's. That's kind of crazy.

Okay.

Yeah. So now you are renting this place out of the chiropractor's office, and then you're like, I think at that point. Was it October of 2023? Was that it?

No. 22.

2022. Okay. So October of 2022, Ally and I met on Instagram, and Ally was supposed to be coming to Pelby Biz then. And she was like, kelly, I'm a brand new mom. I remember this. Like, I remember every conversation. A brand new mom. I got a pump or breastfeed. Do you have a refrigerator? I was like, no problem. I got a refrigerator for you. Like, I had everything set up, like, ready to go. And she was like, I think it was, like, last minute. It was like a day or so before. You're like, kelly, I just can't. There's, like, too much going on. Right?

Yeah, yeah.

And I was like, all right, well. And then, you know, there's a virtual option. We'll see you then. Right. And I. And I. I didn't know Allie. Like, we had never met before, but I knew her from Instagram. And I was like, man, this person. I really would love to have her in person. And I remember thinking that to myself. And, yeah, she wasn't able to make it. And I was like, oh, man. And then afterwards, like, what. What were your thoughts about pelvis at that point?

Well, okay, so. So I did virtual, and I definitely got, like, some great tips. I actually. I should have. I should have got it out. I just was flipping through, like, an old binder and saw, like, my goals that I wrote from the original Palpit Biz. And they're. They're really funny, but should pull that out. I know, but. But I remember thinking like, this is great. And then I remember Kelly at the end talked about her mastermind. And I remember a bunch of girls were signing up for her mastermind. And I remember thinking, like, these girls are insane. Like, Kelly's awesome, but I cannot believe that they're gonna spend money on coaching. I. I just, like, really thought that they were crazy. Yeah.

And yes, my coaching is high ticket. My coaching is high ticket because I only want serious people in it. So Ali thought everyone was crazy. Okay, so then you thought everyone was crazy. And then what happened?

And then, oh, one of the things we talked about was raising my prices. So I think I was charging, like, 160@ Pelvi Biz, and Kelly told me to go to 200. And I was like, I can't do that. And I went to 165. Yeah. So I had, like, a lot of mindset issues around my value and what I was bringing. So. Okay, so what happened next was I had hired, in January, hired a virtual admin and a part time therapist. And then was it probably like March or April? I was decided, like, my husband and I had kind of sat down, I was really busy, and I was just like, okay, either we're gonna grow this and, like, bring on more people and it's gonna be a big push. And, you know, like, we're. I really needed him to be on the same page because we do have, you know, four kids. And I needed him to be like, okay, I'm gonna step up more. Because I had worked part time forever. So a lot of the parenting responsibilities had always fallen to me just naturally because I was home a couple days a week, right? So we talked about it. We got on the same page. That was really important for me. And we decided, like, okay, instead of me being busy and stressed all the time, like, we're going to, like, channel this stress for, for. For more, right? So I decided, like, my first step was I needed to get my own space. So I was panicking about it. Kelly and I were messaging about something and I had said, like, hey, um, I have a couple questions. Can we get on a call? And Callie, like, generously got on a call with me. Um, we talked about space. I really wanted to get, like 600 square feet, two little treatment rooms. And Kelly was like, you're. You're crazy. Like, you need at least three treatment rooms and a gym. And I was like, I can't. There's no way. And Kelly just gave me the confidence. We ran my numbers. Um, and anyway, then we were talking about, like, more advice and moving forward and coaching. And she kind of told me where the program was at and, like, the success some of the girls had had. So, yeah, long story short, I still think I took like, a couple weeks maybe to bite the bullet, but my husband, like, as soon as we got off the phone was like, just do it. I understand. Just do it. It sounds like it's going to be great. And, um, and I just knew, like, I felt like I had a lot of momentum at the time, and I was worried I was going to. I remember I said this to you, like, I was worried if I didn't have help, I was going to pull back. Um, and I didn't want to do that. I wanted to be able to keep my foot on the gas pedal, but I had no idea what I was doing. Yeah.

And I think that's a really important point. Um, people kind of get scared, which is crazy. People get scared of sometimes the momentum that they have, and they're like, ah, too much, too much. I need to stop it. I need to stop it. And if you do not have a support system, and guess what, your spouses can be great. But guess what? A lot of times they don't truly actually know what it's like to be a business owner. Even though they live with you, they don't truly understand the ins and outs of every single day.

Right.

And that's the point of why a mastermind is so important, is because you have girlfriends that actually are doing the exact same thing. And. And they're like, hey, I got you. Most of them are moms. Not all of them, but most of them are moms, so they can relate on that level, too. We also talk about relationships and what happens with our spouses and like, you know, all that kind of stuff. And that alone just allows you to be able to say, you know what, I can do this, because I just saw this person in this group do this other thing. So I'm going to try this, you know, and it just elevates you and it keeps the momentum going instead of self sabotaging and saying, you know what? I can't do this. It's too much for me.

Yeah. And I think that's probably something that's really unique to your mastermind, Kelly, is that, like, the relationships that I formed in that group are, like, a couple of those girls, I feel like, are some of my, like, closest friends now. And also anyone in the group I know I could, like, call and ask a question at any time or ask for support or whatever. So I just feel like, you know, there's been a lot of personal challenges for me in the last year, too, and I feel like these girls have just, like, lifted me up in so many ways. And, I mean, I don't know, I haven't been in a ton of other masterminds, but I don't know that it gets to be like that personal of relationships in other programs.

Oh, I can so speak for that, too. I've been in a lot of masterminds. I've personally been a lot of masterminds.

Right.

I can tell you, even though, yes, I'm the coach, but I still have a bond with every single person in that group, and I would be there for them in a heartbeat if Something ever came up massive in their life. So I feel that as well. A hundred percent. Yeah. Okay, so you join Mastermind at that point. You're trying to. I remember this conversation. I'm sure you do too. We're trying to figure out buildings, we're trying to figure out spaces, crazy landlords, all the different things we're going through. Oh, yeah, yeah, yeah. You remember that. Okay, so crazy landlords, back and forth and we finally decide on this space, right, if we get the space.

Yes.

So now you get your space. You have three treatment rooms and a gym area. Okay, so she did listen. So that's great. When did you finally decide to raise your prices besides to 165 in July? Okay.

July 1st, I think we went up. Yeah, so I joined in May. I joined like the end of May. And then I think I announced like a couple weeks later. But I think, like, for me too, it was like, what really, like, I think what solidified it for me was I actually talked to my admin and I was like, how, what do you think? Like, people were losing, like, or the people were getting, like, what do you think? And she was very wise. She's a dear friend, but at the time she was just like, I feel like people are either like this expensive and I'm going to do it because I want to invest in myself, or this is expensive and I'm not going to do it. And I don't really think the price matters that much. And I was like, okay, that's a really good take. And then obviously just kind of seeing, like once I got in the group and saw like kind of market value across the country and that like, I'm in a pretty urban area and was like, way undercutting the market. I feel like that also gave me. Gave me the confidence.

Right, okay, so you change the price. What happened? Did you lose clients? Did you gain clients? What happened?

Maybe like one. Okay. I think that's also like, you made me see, like with the math, like, even if I lost a handful of clients, like, it didn't really matter as much as I thought.

That's correct. So even guys, your numbers went down after you raised your price, which a lot of times it doesn't. Because what we do is I just coach you guys and saying, hey, current clients for the next month, you can stay at this price point. So that way no one should be, you know, barking. They literally should be staying and say, great, I'm going to stay. I'm going to lock in at this price point. But going Forward after this month, then this is the price, you know, and so then you should only actually have an increase in revenue at that point when you make a price jump because you're locking people into that current rate and they want to get it and you create urgency, right?

Yes. That's huge.

Okay, so you changed your price. We got the space. You got the space. Okay, so now walk me through. Who do you have on the time.

You have your admin on virtual part time administration? She was working like 10 hours a week.

Yes. And how is. Talk to us about the virtual admin aspect? Because I'm sure people want to know this. Did you like it? Did you not? What was the pros, what was the cons?

Yes. So my virtual admin was my really good friend who had been an office. We grew up together and she'd been an office manager for another pelvic floor therapy clinic that I had worked at previously. And so she was great. Like, she was great to have. She was great. You know, I fully trusted her. So it was great to bounce ideas off of. But we both had always kind of talked about, like when I brought her on, the conversation was like, this is. We're gonna do this until, like it doesn't work anymore. And so she kind of knew, like, once I hired someone full time that, that, you know, we were gonna not work together anymore. But I think I'm jumping ahead. But once I brought someone on full time, I really did realize like how many calls we were missing and like how much was falling through the cracks just by the nature of like she was a stay at home mom. So she would answer the phone like when she could, but not all the time. And she would always call back. But a lot of times people had already moved on to the next. They called somewhere else that answered. And so I feel like we just had some natural growth in the fact of like the phone was getting answered, people were getting called back, all that kind of stuff. Yeah.

So what Ali's saying, guys, is, well, for in her case, she's saying that it worked out as a virtual a little bit in the fact that they were friends. She trusted her. Now if you're going to go hire Joe Smo off the Internet as a virtual assistant, it's going to going to be a lot harder. Ali person already was able and had a communication style down, it sounds like.

Right.

But if you go hire a virtual assistant offline, you're going to have to say, like, how are we going to communicate? When are we going to have meetings? What do I trust this person. Are they answering the phone? Allie didn't know if she was answering the phone. Not. She didn't really have a pulse on that, even though she was her good friend.

Right.

So when you bring someone in person, I personally am in favor of bringing people in person because not only they are able to really answer the phones and be very, what do you call it, like, very clear on, these are the parameters on when I'm working and all that kind of stuff, but they're also going to be your eyes and ears of the clinic. And I think that's really important to have if you. Even if it's just yourself or just for a patient relationship also too, if you do have someone else on board, like another therapist or a massage therapist or whatever it may be, they can also be the sounding board and kind of like the person that is the home base that knows everything about the clinic. So. And they don't have to be your manager. They're just kind of the person that's there, understands what's happening and can be the go to. So I highly recommend, as soon as you can, if you have space for it, bringing someone, you know, in to the clinic to be kind of the eyes and ears in the customer service component.

Yeah. And I think, like, now that we've grown, you know, early on, like, I knew all the patients, right. And I knew what was going on with them. And I knew, you know, if this person, like didn't show up, they were truly, truly like on the side of the street, you know, like broken down or something. Like something serious happened. And I just don't know. I don't know the patients as much anymore because there's so many of them now, which is great. But she really, like, knows the patients. She knows the therapist. She can, like foresee things that maybe I wouldn't foresee that are happening or trends. So, yes, she's like, massively valuable to me also. Like, I was so scared to bring someone on for 40 hours, but in reality, like, she got busy real quick. I mean, now I have three admins, but she like took so much off of my plate that I didn't. That freed me up to be like doing the marketing and the other things that I needed to be doing.

Yeah, let me pause there, Allie, for a second and go back to that because I think this is another really good point. Many people think about when they bring an admin on that it's an expense to them and that, well, what are they going to do? Are they just going to sit there all day and hope the phone rings. But what would you say is the most important task that she does or even with the clinic, what does she do that really is so imperative that you're like, wow, I should have hired her like you said. Said, you know, for 40 hours a week way sooner than I actually did.

I mean, obviously, like, well, okay, so what I'll say is I read this thing the other day that was like, something's not truly off your plate until you don't think about it at all, right? And so, like, when I had a virtual admin, I was still constantly checking the call, constantly checking, like the, the phone number and the voicemails and just making sure everyone got called and, like doubling back on everything. And now, I mean, I still audit things from time to time, of course, but there are so many things that I don't even think about, right? Like, I don't feel like I have to be, like, constantly looking at the call out. I don't feel like I have to be, you know, making sure everyone's billed or like that kind of stuff. Like she does some or even little things like I don't have to order the laundry or put it away or, you know, I don't even think about the laundry. Right. So there's just like many things like that that she does that are just totally, like, freed up brain space for me, which is huge.

Well, yeah, and audit, like, you don't have to audit. And when you don't have to audit, then like you said, you can go out and be the marketer, which is your true genius, or be the person that's the relationship person, Right? Like, you can go and do other things. And so that is the benefit. So when you guys are thinking about, wow, it's going to cost me, I need everyone to kind of shift their mindset instead of cost me. It's actually going to help you. And it is an investment. And if the investment is paying off to where you can do other things like Allie just talked about, Allie going to market is going to bring her 2 to 3x her return. Than if Allie was looking at the call log, cleaning the clinic, doing laundry, that brings her no return. So that's how you need to think about it, that if I hire this admin on for 40 hours a week, and let's just say I paid her $3,000 a month, okay? I'm just throwing numbers out there. If I bring one to two patients on, if she just brings me one to two patients, she pays for herself. That's it and if she's able to do that then and everything after that is a bonus. That's a win win for everyone. Right. And so that's what. How you guys can look at. And that's what Allie and I did a lot of is like, okay, let's get the numbers down. Let's figure this out. Is this person going to be a liability? Are they actually going to be an asset? And then that brings me all back to hiring and all that kind of stuff. But I can go into. That's another whole day. But you got to look at them as an asset, not a liability.

Totally.

Yeah. So okay, so you have her on. So now who's, who's your next tire?

Okay, so in all, so we. So let's see. Price went up in July. In August, I moved into new space, brought on a full time therapist and a full time admin. Like looking back, I'm like, what was I thinking? I don't know how. I think I was really stressed. But also we did all that was also like the first week of school for my kids. Like.

No, I remember I was in L. A then I was in LA and I was talking to you. I remember this and you're like, kelly, I don't know what to do. I got all this stuff going on. No, I remember this conversation. This is crazy. Yeah, it was in LA and I was like, no, we're gonna get through it and you're gonna figure it out and we're gonna, you know, do this. And you did. And you're like, I don't know, I don't know if I can do it. I was like, we're going.

Yeah, yeah, yeah. So that was scary. But it was definitely like again, bringing the admin on. I feel like our leads increase having more availability for my full time therapist because I was just treating like two and a half days a week. So I didn't have, you know, people wanted Mondays or people wanted Fridays. Like I had my kids. There was no, you know, there was no availability then. So just having more slots open. I think there was so much natural growth that happened just through that. So yeah, so that happened. And then let's see, I think it was maybe October, I brought on another part time therapist in OT and. And what else? Oh, I had to let go of my first hire, which was really hard, but was, was good for everyone. And so then I was able to bring on that part time OT and then, yeah, probably by like January, I think we were busy again. And then I actually started looking. I Remember, I put an ad out, like, right around Thanksgiving, and it took me a really. I'm sure you talk about. I know you talk about this a lot, Kelly, but it took me a really long time to find the right person who was going to be a good fit. So my next therapist didn't come on until just this past March, the end of. The end of March. So it took me a solid, like, five months to find.

And I have to say, Ally, in that time period, I don't remember, you're like, kelly, by December, you're like, I really may just slow this down. I may take a break. I really just. I think, you know, I've kind of made it here. Like, I'm good. And I remember having this conversation with you and being like, no, like, we have momentum. You have the numbers. We know that Ally can market, which is amazing. And I was like, we can't stop now because there was one thing. There was one major goal that you wanted to hit. You want to tell everyone what that goal is?

Yeah. Okay. I want to say one other thing, too, about hiring real quick. So actually, also the. The girl I brought on in August, my first, like, full timer, who I just adore. I actually had interviewed her, like, the previous February, and she had reached out and I wasn't ready to hire, but I was like, well, let's chat anyway. So, like, just a good reminder that, like, you should always be talking to people, because then when I was ready in July, she was like, yes, let's do it. You know, we just, like, hit it off so well, and it was such a good fit. And I think she knows good fit, too. And so anyway, so that. And then. What was I going to say? Yeah, and then. And then. Oh, yeah, okay, sorry, one more thing, and then I'll get to my goal. Um, but I think, like, what I really appreciated during that time, Kelly, too, was you were like, if. If you can't do it, like, if you're too overwhelmed and you're too stressed, like, it. It's okay. Like, you can. You can pull back or, like, take some time. Like, take some time away, like, take a break, but if you can keep going, like, you're so close to being, like, where you want to be, and I think you should, like, carry this momentum. And, like, we kind of had like a. Like, okay, I'm gonna buckle down and, like, know that I'm just gonna. I have to keep pushing for the next few months. Um, so I think that was really valuable. And then we came to Pelvi Biz in March and Mastermind and like, all that is always so, like, just game changer, inspiring, energizing. So it was like, really good timing for when I brought my full timer on. So my big goal was I wanted to be like, have flexibility with my kids. But my husband has a very different demanding job with a schedule that keeps him out like a couple nights a week. And we really just got to the point. My kids are between eight and two and so, like, as they're getting older, you know, I think he started really itching to want to be home more. But it's really hard in his field. There's not jobs where you can be home. So we really, like. Our big goal was to have enough flexibility ability that he could just do whatever he wanted and whatever, like he was passionate about and not really have to worry about a salary. So that was our big goal. And he actually just accepted a job at our church like two weeks ago. And yeah, we're so excited. So he's gonna have like a standard 9 to 5 and be home. And it's. My kids also go to the school at our church, so he's gonna be with them. And we're all really excited about. The kids are really excited too. Which has been like the most fun.

It's been Ali. It's been so amazing to watch. You know, you. You get there and push towards that goal. And I think, guys, Ali. Ali's an amazing person. Okay? She's an amazing person.

I'm going to cry.

She is someone that. She knows what she wants, and I'm grateful for that because. Because she has a why, a deep why. I truly believe that is why where. Why she's at where she's at. And she has been able just in one year to have a 5x growth. Not talking about a little bit. I'm talking about a massive growth to where now her husband can take a.

Job.

That he wants to do and Allie gets the flexibility with her kids so that she can come and go. It's not like she's not working, but she's still working. But she's going to come and go in her clinic and be able to support her whole entire family. And this is truly what it's like for you guys to actually have a business. The business is what not only supports the people that help grow the business, it helps support all those families, but it also helps support your family as well. And together, if everyone works as a team, you're going to reach your goal, but you're only going to do that if there is such a big. Why. Because what Ali's not saying yet is the hard times. The hard times of when maybe she wanted to go. I remember these moments when she wanted to go to. On a field trip with her kids, but maybe someone called out in clinic and she had to go and pick clinic over her kids. What Ali's maybe not saying too is she maybe wanted to go on vacation and she couldn't because she had the momentum on her side, and she had to keep the momentum of the clinic going. The flip side to this is there becomes a point where you get over this mountain. Okay? And that's why I coached her and wanted her to get past this mountain, because if she just had a couple more therapists on her team, she could be over the peak and we really could run this thing like a business to where Allie gets to do the genius that she does, which is the marketing and the networking. For those that know her, she can talk. She is a fun person to hang out with. Okay? And we had to get over that hump. But she could have really easily stopped. She had four kids and a husband. She could have easily stopped. And life events that happen along the way, okay.

And.

And she could have been like, you know what? I'm tired. I'm done with this. But it kept. She kept going because she could see slightly the light at the end of the tunnel, and she said, I'm going to do this for my family. It was the number one driver. And for those that are, like, I don't know how. She has four kids. Start. Started a business immediately after she was. Gave birth. And. And now, you know where the clinic's at right now. I mean, it's amazing. 5.5x and one year, she couldn't. She couldn't even have dreamed of this as she was a therapist for 100 years. It wouldn't even have been close, nor would she have any of the flexibility.

Right. And I think.

Go ahead, Aliyah.

I was just gonna say, like, I think, you know, even when we, like, we're setting goals and talking about, like, I just. I couldn't have imagined that, like, in a year that it would have been where it was, even with, like, the progress that we had been making. So, I don't know. It's exciting, and I think it, like, is a good. Because I. I know we all hear, like, inspiring stories, and I think, well, a couple things. Did you have more to say? No, no, go ahead. I think, like, you know, a lot of. A lot of the push and pull with Business owners too. There's a lot about if they're going to keep trading. And I know Kelly's a big advocate for, for pulling out of the clinic, and that was really, really hard for me. It took me a really long time to pull out and I still am not fully out, but I saw four, you know, I saw like four patients this week. So it's not, it's not a huge time suck. And I've gotten really good about like stacking them into one morning so that, that's just like my treatment morning and, and then it's good. So it's working for me and I like it. So that's been good. But on the flip side, now I do have the flexibility to be at everything for my kids during the day because I'm not treating. So even though, you know, sometimes I'm working at night or sometimes I'm working, you know, a little bit on the weekend or I'm getting, getting the work in. But it's like so around my time. And so I sometimes joke, like I feel like I'm working harder than I ever have, but I'm also more flexible than I ever was, which is what was really, really important to me. And yeah, I mean, not to get too like, personal, but, you know, it's been a really hard year. Like a personal standpoint. We just lost my father in law. We had a miscarriage this year. Like, it's been really, really hard. And so like, being out has given me like the flexibility to like grieve those things and be there for my extended family. And you know, a couple weeks ago, like, I just picked up and when my father in law passed, I just picked up and left. Right. And it's like, I think I messaged Kelly, like, this is such a gift to be able to just like to go when I need to go and when, like, let my family be the priority. And my clinic is still functioning, you know. And so there was a good like week and a half to two weeks that I just was really not there. And you know, in a lot of ways it was a good test too for me to see. Like, where are there some holes that need to be filled in? But for the most part, like, my team really like super stepped up and took care of everything and just gave me the space to do what I needed to do. And that's another thing too that you were talking about. Like, sorry, you said I love to talk and here I go down a rampage. But. But like, it's not lost on me. Like, it's such an honor when people come to work for you. Like, it's such an honor to have people say, like, I trust you, and I'm behind this mission. And that's not lost on me. And, like, those relationships, my employees are so important to me, and I value them so much that, you know, when I can step away and I need space, like, they're. They are so bought in that they can cover for me. And I'm not worried that, you know, they're just sitting twiddling their thumbs and not doing anything at the office. And in the same sense, like, you know, they're not here to speak for themselves, but, like, when they have things go on, like, I try to really be there for them, and I want to be there for them because I care about them a lot. So I think, you know, hiring is. It's such a blessing in so many ways. Like, you're able to bless people. But it has, like, given me so much as well, to feel like I am growing this team and providing these hopefully good jobs for people and just.

I don't know.

It's. It's. It's really been a gift for me that I wasn't expecting.

No, it's. It's awesome that you say that. And if you can get everyone on the team bought into the mission and you can. It is. It's amazing when everyone's on the team, when they're in your boat and the boat is rowing and it's not just staying stagnant. That is an amazing, amazing feeling, because the impact that you all feel together and just the lives that you're all changing and just like, everyone's like, yeah, they come at you with ideas. If people are off the boat and they're in the freaking sea just swimming alone, and you got many of those on your team, it fucking sucks to be in that by yourself. It does. And that's called solopreneurship. That's literally it. And it's the worst phase because you are just doing all the things, trying to make the thing go forward. And sometimes you feel like the boat is just spinning in circles and no one's on your team. It is the worst position to be in. But when everyone is in on the boat and we're driving it forward, it's like you're unstoppable, you know?

Yes. And I love, like, they have great ideas, you know, so it's great that we have those open lines of communication and. And it's hard being a leader, too. Like, sometimes you have to say Like, I hear you. I'm committed to, you know, the path we're on. I'm not going to change it. But I hear you. And we're going to try to do X, Y and Z to make things feel better about it. So, you know, it's not all, like you said, it's not all whatever, roses and butterflies. It's. It's hard. There's hard decisions. Yeah.

But if you look back, Ali, I mean, would you do this journey or would you still stay at a job?

No. A thousand times I would do this, and a thousand times I would do this over staying as a solopreneur, too.

Yeah.

Because I think we were just talking about this the other day, like, with someone, and I was saying, you. Even if you, you know, we were talking about giving up treating. Right. Which is. Which is really hard, and I totally get it. But if I were treating 20 hours a week, there's no way we could have grown this much. And there's no way I could see all the patients in this area that need help and aren't getting help. Right. So we're making such a bigger impact with me out of the clinic and like a couple, you know, a few months back, I mean, probably a while now, but I remember my admin saying to me, like, nothing runs as smoothly when you are behind the treatment door. Like, I feel. I can feel it when you have a lot of patience. Like, the phone doesn't ring as much. Like things, you know, fall through the cracks. Like, she kind of, you know, she's really awesome and really gets the mission. And she's like, I need you out there, you know, and she's always like, are you out there pounding the pavement? Like, she. She can tell, right? Like, the phone rings when I'm out marketing and not when I'm behind the treatment room door. But I also feel like when I am mentoring with the girls and we're talking about cases and they get really excited because their patients doing awesome and they're getting better and they had sex for the first time or whatever. Like, those feel like my wins too, you know, because we've gone through it. So I get that same satisfaction from getting patients better when I see them get wins, you know? So I think people forget that they're still going to, like, get that same rush of, like, getting a patient better when they see, like, their team have wins.

No, I think that's huge. And I think there's two things with this, too. I always tell people, you can always go and treat any day of the week. As long as you schedule any someone has a schedule, does that be on your schedule? But you can go in on your therapist schedule any day a week, anytime patients will be there. And it is the easiest thing that we do because that's what we've been trained in. So it gives us joy because it's super easy. We don't have to think that much and we're like, yeah, we help people. It's amazing. That's what we're built for. Ok, but like Ali said, the problem is your hands are tied for that hour that you could be doing other things. Like I was talking about with the administration if she, if Allie was answering the phone and doing all the things and didn't have an admin, that's going to slow her down from going out to market and doing all that. When it comes to staff and being able to lead them, you cannot lead them. When you're in a room one on one with a patient, you cannot lead them. You have to be able to have your head. So what I tell my team is, look, guys, everyone that comes in the clinic, my head is on all yalls cases. And because we have meetings every week, we talk about all the patients. And so I am literally progressing the patient but not physically using my hands, but in my head and verbally I am coaching my staff on how to progress every single one of those patients each week. So technically you're still doing treatment, you're just not physically touching them.

Yeah, yeah, agreed.

I think that's.

And I have had two different therapists out sick this month. So I've covered two days of patience. And it's great to be able to just step in and treat when you know they're sick. Right. And so if I wasn't there to do that, like patients wouldn't get seen.

And you had a full schedule, you wouldn't. If you had a schedule, patients couldn't get on your schedule.

Right, right, exactly.

That's another benefit of, you know, not having a patient caseload and being able to, to pivot and, and do the things that you need to be.

Also I will say like a win of multiple therapists too. Like there's more people to cover. Right. So even when you have one full time therapist, like if they go on vacation, like you're, you know, sol. So you know, like if one of my therapists on vacation, a lot of times my part timer will add some hours or, you know, different things. So it works out to have multiple therapists too.

Oh, that's amazing. Allie. This has been amazing. It's been amazing, you know, working with you. It's been amazing to see your growth from where you started, you know, in a chiropractor, small room office, so then getting big office space to then hiring staff, to then be able to pull yourself out, to then be able to, you know, basically get your husband his dream job and have time with your kids. I mean, the journey, journey has been amazing to watch. It's been in a condensed period of time. This isn't like it's taking you 12 years to do, you know what I'm saying? It's crazy to, to see the journey of this and I want to know what's next? Like, what do you see in the next year? Like, what's next?

Yeah, I don't know. It's so funny because again, like we create these goals, right? And I mean, Kelly always says 90 day goals, but your business changes so much, like even in six months, right? So always adjusting and pivoting. One thing I will say about the space is I was so scared to take on this space and we are pretty much grown out of it and I still have over two years left on my three year lease, which is a really good problem to have. So I don't know what's next. Honestly. We're gonna, like I told Kelly earlier, like, I love marketing and growth and being out there and I really have to hype myself up to work on internal systems. But I think that's probably the focus for the next few months is really getting things running a little bit more smoothly and finding some holes and just we've grown so much that like every time we grow we see like new things that need to be worked on. So I think that's going to be the big focus for the rest of the year. And then, I don't know, I mean, yeah, space, second location, all those are in my head.

But no, that's awesome.

Right now I'm feeling like really content with where we are and yeah, we're taking a two week vacation this summer, so that's exciting.

That's awesome. Where are you guys going?

We are going up to the mountains of South Carolina and just kind of bouncing around, seeing some friends, going to this little camp thing and.

Yeah, that's awesome. The kids will really love that.

I know they're pumped. Yeah.

Well, this is amazing. Ally, thank you so much for coming on. Thank you so much for sharing your story. I know this is going to inspire so many freaking people out there that you really can have it all. You know, they say, can you really have it all? Well, you're proof of it, honestly. You are.

Yeah. Thank you. And.

And it's just been amazing to. To see your journey. So can you go ahead and tell people where they can find you at if they want to look you up on Instagram or your website? That'd be great.

Yes. So we're on Instagram as anchor pelvic pt and then our website is anchorpelvicpt.com we just had it redone, so I'm excited about it. Great. Great. All right, guys, awesome. Thanks, Kelly. Thanks for everything.

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