Kelly Alhooie (founder of Ortho Pelvic Physical Therapy and Pelvibiz) hosts a podcast episode urging pelvic-health clinicians to ‘think bigger’ beyond one-on-one patient care. She proposes alternative revenue and impact strategies—creating courses, workshops, webinars/challenges, online ‘universities’, CEU offerings, toolkits/resources, and community education—to make more money in less time and reach more people. The episode closes with a call to contact her via Pelvibiz (Instagram/website) and a sponsor message from Jane with promo code pelvibiz1mo.
Welcome to Pelby biz podcast.
I'm Dr. Kelly Alhui.
I have grown and established brick and mortar practice in Northern Virginia called Ortho Pelvic Physical Therapy and also founded Pelvibiz, which is an online business consulting company that helps healthcare providers make more money and be healthy while doing it, especially in the pelvic health realm. Let's get into today's episode.
Today, today I'm going to challenge you guys to think bigger. What I mean by that is dream bigger. How are you going to make more money in less time and be able to actually achieve your goals without seriously killing yourself seeing patients one on one? So hear me out on this. Most of us that are therapists, we think that we still just have to get patients, get patients, get patients, which is true, especially when we're trying to grow a practice. You really are trying to get patients to come into your door. I still feel like even with AI coming and taking over everything, I still feel that brick and mortar practices are going to be still holding strong. Okay. I really do believe that in the next five to 10 years. Okay. However, I think we have to think about things differently and get away from just the one on one patient care because there's so much more out there. So I'm going to give you ideas of things that I've been thinking about, of how to make more money in less time, really be able to impact lots of people. So, number one, have you ever thought about creating some kind of university? So you have to think to yourself, what skill am I really good at and what could I bring value to the people? Now, most of you guys first are going to be like, Kelly, I'm just kind of like another normal therapist. I don't really have a skill. I don't know what I'm good at. Well, I want you to think about, if you're saying that to yourself, by the way, I want you to think about what have other people said to you that kind of barely know you? Have they come up to you and been like, oh my God, you're so personable? Or have they come up to you and be like, oh my God, you have the best hair? Or have they come up to you and been like, oh my God, you know, so much? Like, how do you know all this? Have they come up to you and been like, you know what? I really just admire the way you just get after things. What have people said to you? Whatever they've said to you, like that right there is a very good inclination of what you're good at. So I would take that and say, okay, let's just say the traits that I'm good at are I'm good at being direct. I'm good at leadership. I'm good at finding the gaps in things and solving problems. I'm good at making money. I'm good at trying to get my time back. Like, for me personally, those are things I'm good at. So can I teach people, and I know pelvic health very well. Can I teach people based on the skills that I have? Can I teach people what I know or what I've learned throughout the years? 100%. Would people pay for that? Yes, it would, because I'm solving big problems. I'm solving time problems, I'm solving money problems, I'm solving confidence problems. That is what I'm solving. So if you're able to solve that, then you have to say, what product or what thing service can I create that are things that I'm good at? So if you're good at teaching and you're naturally a teacher, then think of ways that you can teach people. Can you go to a high school and teach athletic trainers, or could you go in your community and teach personal trainers how to actually look for certain things like a rehab professional would? Could you make a CEU course? Maybe you would get CEUs for it. Maybe we just say this is a CEU course, but you don't get CEUs for it, depending on how much of trouble you want to go through with it. Right? What, what could you do to teach people? Could you go around to gyms and teach people and charge for it? Okay, what could you do that's going to help people take themselves to the next level because they want to invest in it, but that you are really, really good at it? Could you do workshops maybe at your clinic or maybe even online? And you get. And you serve lots and lots of people, but you get people to come to the workshops and you charge for that as well. Could you create a whole, like university or platform online that helps educate people in the pelvic health world on how to do things right? What does that look like? Could you. Could you do a webinar? Could you do a challenge like, what are the things that you could do to make money besides seeing patients one on one? You could be anywhere in the world. It typically should be about an hour. And how could you do that without having to get more and more and more and more patients? I think that's what you should ask yourself is besides getting more patients to fill up my brick and mortar practice or to, you know, get more patients online through telehealth or, you know, guides or whatever else. What else can I do that's going to make a bigger impact and change maybe the pelvic health world or maybe a different industry? Right. What could I do? Could you provide kits to people? Could you provide resources to people? What is it again? This is another episode where I'm trying to get you guys to think, not giving you all the answers, but I'm trying to get you guys to think of bigger ways that you can impact more people with less of your time. Because the reality is we got to do it differently. Especially as we go into the next five years. I would say the market is shifting. I can see it. And we've got to do things differently. So I'm kind of just going to leave you here on this episode with this is like, how are you going to do it differently than your competitor down the road or online or whatever else? How are you going to be different? How are you going to stand out? How are you going to get your time back, make more money and be able to impact more people? You can't just do that one on one. You've got to think bigger today. I want you to think about that. Guys, have questions, please reach out to me and DM me on, on Instagram, pelby biz.com P E L V I B I Z at Pelby Biz. Okay? On Instagram and you can reach out to me. We could talk about ideas, but before that, I want you to think, I want you to process. How are you going to create something differently? And that's where you win. So hopefully that helps. Guys today think outside the box and challenge yourself to think bigger. Bye, guys.
Thank you guys so much for listening to the podcast. This podcast is sponsored by Jane. They are the people that are going to have amazing scheduling system for your patients. They're going to provide you with a super bill. They're going to make templates for you. They're going to going to provide you with the best customer service. And because of that, they allowed us to have a code for one free month for those that are wanting to try Jane where they're scheduling, checking out super bills, telehealth, all the different options. That code is pelvibiz1mo. We'll put in the show notes, but pelvibiz1mo. That is the code for Jane. And thank you so much, Jane, for sponsoring this podcast. If you guys want more information and want to learn how that you can keep bettering yourselves. Go ahead, click the link down below and make sure that you book a call. And we love to provide any clarity questions on any follow ups. Bye guys.
