Kelly AlhooiePelviBiz, Pelvibiz · Healthcare Business Strategy Assistant

Different Skills you will need for Brick and Mortar and online.

15 Sept 2026 · 1 min

Watch on YouTube

0:37

In this brief instructional video, Kelly Alhooie addresses pelvic‑floor business owners and outlines the distinct skill sets required for operating a physical (brick‑and‑mortar) practice versus an online business. For brick‑and‑mortar, she emphasizes leadership, on‑site management, strong communication and community‑building abilities (to host events), and proficiency with Google and Meta advertising. For an online model, she highlights the need to act as an influencer, create sales funnels, design thank‑you pages, produce long‑form content, and publish blog posts. A secondary speaker interjects with a brief question about "VSOs," which Kelly acknowledges but does not elaborate on. The overall tone is instructional and supportive, aimed at guiding owners on the competencies they must develop depending on their chosen business format.

Pelvic floor business owners, I'm gonna show you different skills that you need for brick and mortar and online. So brick and mortar, you need leadership. You need a manager that's actually gonna be able to manage your brick and mortar. You're gonna need good communication and community skills so that you can put on events, and you're gonna need Google and Meta ads. Comparatively, if you're online, you're gonna need to know how to be an influencer, how to do funnels, how to do thank you pages, how to do long-form content, How to actually put out blog posts.
How to do VSOs.
So those are 2 different business skills that you're gonna need whether or not you're brick and mortar or online.