Kelly AlhooiePelviBiz, Pelvibiz · Healthcare Business Strategy Assistant

General Agencies Can't Market Your Health Brand #specialization #businesstips

6 Jul 2026 · 1 min

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1:19

In this interview, host SPEAKER A and Dr. Kelly Alhooie discuss why generic marketing agencies struggle to promote health‑related brands. Using a martial‑arts analogy, they explain that effective marketing requires assembling specialized experts—just as MMA fighters combine jiu‑jitsu, judo, and boxing. Dr. Alhooie emphasizes that her medical background lets her "speak health language," enabling her team to understand and market niche areas such as pelvic‑floor health or dermatology, which general agencies lack. They recount hiring many agencies that failed to grasp medical terminology and positioning, leading them to develop their own in‑house solution. The conversation concludes with an entrepreneurial mantra: if the expertise isn’t available, create it yourself.

You know what I love about that too is because I'm a martial artist and the— it's like people that fight MMA, they have to learn jiu-jitsu, judo, boxing, all that. That's all you did. You just applied kind of that concept of martial arts of finding the expert in each field, fine-tuning it and putting it together and then turning into your own thing.
Turning into my own thing, exactly. Right, right. Because then that's how you tweak it to really, um, that's why I think again our program is different because I can really speak speak health language.
Right.
And you know, you can hire a marketing agency, but they don't know how to promote pelvic floor. They don't know how to promote, you know, if I know you had a skin issue, we work with a dermatologist. Like they don't know those words. Right. So that's why what makes us unique is A, I am a doctor and so I can speak doctor language and B, like we know how to, we, we're in the medical field so we can know how to market that specifically instead of just like a general agency being able to be like, How do I do that? You know, they just don't do it well. Right. So yeah, that's kind of our niche is like, that's why we can really speak to it. And we've hired so many agencies that have just, you know, not done well. And we're like, screw this, screw this. We're gonna figure it out.
That's what I always say too, for people. I mean, if you're an entrepreneur, you have that again, that inner belief, but you'll figure it out. It's kind of the same thing. It's like, if you don't have it, build it.