Podcast crossover episode (recorded April 1, 2023) featuring Dr. Kelly Alhooie (host of Pelvibiz) and Dr. Amanda Fisher (Empower Your Pelvis). They announce a series of four free pre-event webinars (first on April 4) leading up to an in-person full-day event on June 1 in Clearwater, Florida. The conversation focuses on practical marketing strategies to grow pelvic-health and related practices (in-person, online, or hybrid), overcoming imposter/fear-of-camera concerns, using social media (Instagram, TikTok, reels, live), running workshops, and building referral/affiliate programs to get more patients.
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Welcome to Pelle biz podcast. I'm Dr. Kelly Alhui. I've grown my pelvic health practice, orthopelic physical therapy, and now I'm helping pelvic health professionals do the same. Each week I give you the knowledge you need to grow your practice. Let's get into today's episode.
Hey, Pelviz podcast listeners. This is Hannah, content producer for the Pelviz podcast. Just a quick note about this episode. This is a mini episode and a crossover episode. In this episode, Kelly talks with her good friend Dr. Amanda Fisher of Empower your pelvis. Let's take a listen.
Hey, everybody. Welcome back to another episode of the empower your pelvis podcast. This week I have my friend Kelly Alhui, owner and founder of Orthopelvic and Pelvibiz, on here tonight and we're going to go over some exciting things that we've got coming up to and these next couple weeks. Kelly, go and introduce yourself and take it away, sister.
What's up, guys? Thank you, Amanda, so much for having me. Really appreciate that. Guys, we are teaming up. It's going to be freaking epic. Okay. That's my new word of the of the month. Okay. It's going to be freaking epic. No, but for real, because everything that you guys have been asking for and wanting and everything that you've been feeling, I know most of you guys think that you have this impossible imposter syndrome, that you're not good enough because you haven't had enough content to start your own practice or continue to grow your practice. And that's something that you feel, that you're an imposter up. We're going to help you get over that fear. Also, some of you are afraid to do workshops. It can be very intimidating, very scary. We are going to be putting on four different webinars before the event that we are doing June 1st in Clearwater, Florida. We're putting on four different webinars BEFORE that to gear up to that event to get you guys more clients. That is the goal for this workshop and these webinars and Amanda and I teaming up is to get you guys more clients. I know most of you guys have also a fear that when you walk into doctor's offices that they're going to shut you down and they're going to be like, hey, I don't have enough time for you, but we're going to tell you steps on how we both have been able to get into doctor's offices. Many of our clients have been able to get into doctors offices and and grow their practice from nothing to you know, 30, 40, 50k months. And so this is the stuff that we're going to teach you when it comes to marketing. Amanda's really going to hit the online component. So Amanda, do you want to kind of give them a briefing?
I've got a clinic here in Kansas City or I've got two clinics here in Kansas City, One on the Lee's Summit side, Missouri side, one on the Kansas side. And those clinics have really grown y' all with doing online marketing. Whether we've been talking to and creating relationships with people here in the area online and then setting up meetings and workshops with them or whether it's also built up my online business and it's the same way it's learning how to market with reels has come out, going live with people. We're going to give you all of the things that have worked for Kelly and I to really help boost that and hopefully help boost your confidence as well. Because that's one of the biggest things we hear is I don't have my makeup done, I don't look good enough to put myself on camera, I don't have time to do it. And. And so we're going to hopefully help you break down those beliefs and give you the confidence and figure out what you need to be doing to be successful to grow your in person or online clinic as well or business.
That's amazing. ABANA just nailed it right on the head. We're going to give you all of our tools. I have a practice in Northern Virginia, it's called orthopelic physical therapy and we have five providers. We're a cash based practice and I'm going to teach you guys how to actually build up a practice to where you can actually get more patients and be able to flourish the practice to where you're maybe even pulling yourself out or maybe you're treating less to know how to market more. We have so many different strategies to teach you guys with growing these practices online, whether or not you don't even have a practice. Like you could just be wanting to grow just strictly online.
That's cool.
You could have a brick and mortar practice. That's cool too. You could have a hybrid of both. So we're going to teach that as well and we're not gonna let you fail.
You know what's really unique about this scenario too is Kelly and I are like the Ying and the Yang. We're opposites, but yet we attract and help grow in. So Many different areas. So in June, we're, you're having this yin and yang event of Kelly and I both going in depth on June 1, really nailing it a full day from like nine to three, nine to four and honing in, giving you things to walk away with that day. But, but before that, doing these free webinars to hopefully help you get on the same page where we're all kind of evened out, getting your questions answered early on. So we can help you figure out, like, if you don't have an Instagram, how do we get an Instagram, how do we get a TikTok, how do we get a YouTube and what we need to be doing to grow those. So it's really, I think it's a unique scenario because, because we are so unique and different, it really meshes very well together where you're going to be able to hopefully have all your questions answered from two different point of views. And it' again, a home run out of the ballpark with the way this thing is set up.
Yeah, like, I mean, I was someone that absolutely hated putting my face on camera, let alone even having an Instagram for those people out there that are like, oh my gosh, Instagram seems like such a chore. We're going to teach you how to make it not a chore to where you are just filming your daily life. If that's cool with you or if you want to sit down and create things, that's cool too. But we're going to teach you how to make it so easy to, to just post online and not feel like it is such a burden that you have to do this thing. But it's also, we're gonna, you know, tweak things to where you can promote yourself to one to many. So many people in the audience versus you just promoting yourself one on one, like at a workshop or maybe, you know, one to few at a workshop or maybe just like one to one with the patient. We're also going to teach you how to potentially work referrals and how to get referrals so that maybe if you're like, look, I really don't like this marketing thing. How do I get people to do this besides me just doing it? Well, we're going to teach about the referral program that you can implement, whether or not that's online or an affiliate, online or in person, so that you can make people your marketers.
Yes, we're very excited about this. So our first one's popping up on April 4th. This is going to be a free webinar, and we really want you all to sign up for that. We're going to have a link below here for you. So name, email, make sure you're there. It will be recorded as well, so you can hop on later to watch that if the time zone doesn't work out for you. But then if you sign up for the event, we're going to have more of these webinars really honing in on what we're going through. So you guys don't want to miss it?
Yeah, you definitely don't want to miss it. Amanda and I don't team up that often, so this is a rare treat to get both of us in the same room talking about how we both have been able to grow massive, successful companies in the pelvic health space. So you don't have to be necessarily a pelvic health provider. We're going to have an endosurgeon coming. We're going to have doulas, we're going to have midwives. So you don't have to be a pelvic health therapist. This is for anyone that wants basically more patients. So whether or not you're a doctor or a doula, whatever it may be, this event is for you if you're looking to grow and you want more patients.
Absolutely.
So if you have questions, please let us know. Shoot us an email message on Instagram. Kelly and I are very active on the social media side and we're very quick to respond to our messages as well. So if you have anything, please let us know. We're more than happy to help. We would love to see you there next week, April 4th.
Can't wait, guys. Let's do it.
All right.
Thanks, guys.
I consider myself a business and life coach. Are you ready to live the life of your dreams as an entrepreneur? If so, let's chat. See the episode notes below and go ahead and book a call. See you all next week.
