How Podcasting Impacts Your Healthcare Business with Nathan Navas

Hi, welcome to the Pelvibiz Podcast. Are you a pelvic health PT or ot? Struggling to start your own practice? This podcast helps pelvic health PTs and OTs get out of debt, gain the income they desire, be able to treat patients without insurance restraints, and learn how to create time freedom for yourself and your family. I'm your host, Dr. Kelly Alhui, founder of Ortho Pelvic Physical Therapy, Pelvic health Business grower and Pelvi Biz. Over the last two years, I went from a solo entrepreneur to a seven person team in counting. I'm here to help provide a clear path to grow your pelvic health business.

As fast as possible so that you.

Can gain the time freedom, decrease debt, increase income, and live the life that you desire. Before we get started today, make sure you click the link in our bio to grab your ticket for Pelvi Biz. Now let's get into today's episode. What's up guys?

Welcome to Pelli Biz Podcast. I'm your host, Kelly Elhuey. Today I have a very special guest, Nate, the guy behind all the podcasts. Nate, go ahead and introduce yourself and tell people where they can find you.

Hi guys. My name is Nathan Navis. As you see behind me, my business is called NC Podcast Productions. So we help people, specifically in healthcare that are entrepreneurs, you know, get visibility with a podcast with and explode their reach and omnipresence because, and as you guys know, like not many people know about what it is that specific people do in healthcare specifically. We're talking about the pelvic health and a lot of that is very miscued information that's out there.

Yeah, no, that's great, Nate.

So let's just start here.

So why did you get into podcasting?

So the reason I got into podcasting originally was I was just trying to figure out more about PT. So I was approached by two other PTs in the space and they're like, hey Nate, you know we're gonna do a podcast and you know, we need intern. And then I was like, yeah, raise my hand, let's do it, right? And so we did it, we launched it. It's been four years strong actually as of Monday. And really I just went in not knowing anything and then coming away with so much knowledge and then even them seeing like the growth of the podcast and stuff, like I was gonna go be a doctor in physical therapy, guys. And I pivoted away like a year and a half ago and started my business because of the impact that I saw I was having on people indirectly through their podcast, where I was getting messages from my clients that they were sending me saying, like, you know, there's people sending messages that the podcast is changing their life. And it's like, wow, that's so impactful. And then that's when I realized I can make more of an impact helping people get their voices out there than physically touching people and helping them. I love that. But I can only help one person an hour, as, you know, as a physical therapist, versus I'm able to help thousands of people by helping spread the voice of someone.

Yeah, I know. That's awesome. You have a bigger reach, for sure. Rather than one on one treatment, which I coach in Pelviz, is how to serve one to many and get out of, you know, really the grind of just patient care. Patient care, patient care, and be able to have more of a massive impact. And I think that's huge, Nate.

So let's talk about this.

So someone's looking at stories. Starting a podcast. What is it? You know, who. Let me ask you this. Who would first start a podcast? Like, why would someone start a podcast?

So the person that wants to start a podcast, like, first, do you listen to podcasts? Like, that would be the first thing I would figure out. Like, you know, because then what I do with, like, my clients as well is like, we figure out, like, okay, what is the message that you want and what is it that you want to sound like? But the person, really, for a person to start a podcast, there's the hobbyist, and then there's a person who wants to, quote, unquote, monetize it. So the hobbyist, like, go start it right away. Like, go do it. Go figure it out, and, you know, fail forward. And then, you know, the monetization person, that person, I would say, like, if this is a really integral part of your business, and we're going to make it a part of your business, you really need to be making at least 10k per month. Because the way that I see it in marketing is you want to dedicate 10% of what you're making to your marketing. Nice.

Okay, so let's just say someone's like, okay, yeah, I'm making the 10k, I want to start a podcast. And they're like, so what do I talk about? Like, a lot of people have that question, like, what do I talk about? Or what is. You know, are there trends that you. That are. You're seeing with podcasting? That's super helpful for people to know.

About so whenever it comes topics of what to talk about, even what to, like, create, like, you know, maybe you're. You're on social media, you're creating reels and stuff like that, I always go into the source, like, who is the audience that you're speaking to? And ask them, like, hey, guys, I'm going to be starting a podcast. What is it that you would want to hear on this podcast? They're gonna give you the answers, and then what you do is you go create that podcast and give it to them in a bow. And you're like, here it is. I did this for you. And then they're like, oh, my God, this is awesome. I gotta go tell Susie down the street about this pelvic therapist that is my pt and she has a podcast. And then that's how the word of mouth really spreads. And then that know, like. And trust even builds even stronger with these people because you ask them the question of what do you want?

Right?

And you just gave it to them.

Right.

Versus I know what you want already. And then just giving it to them and thinking, like. And the way that I think about it is, what is it with noodles? With, like, noodles, you'll stick it in, like, spans. No, no, no. So, like, noodles from spaghetti. Like, to check if it's right or not, you throw it against the wall, and then if it sticks, it's good. But if it's not ready to, like, be eaten yet, it'll fall.

Oh, I did not know this trick.

So that's what I think about with people's content is a lot of people are just throwing things at the wall hoping it'll stick, and it's not, because you're not asking the person directly. This is what they want. So that's what I would do, honestly, is ask the people that you're serving right now, is this what you guys would want? Is this a resource that would help you? If they say yes or a good amount, say yes, then go for it. And then ask them too. Is like, okay, thank you for your input. Like, what would you want to hear on this podcast? Who would you want to hear on this podcast? And then go get those people, Go create that content.

Yeah. So would you say having a podcast also gives you more social proof or more social visibility? And the fact that it's not just like Instagram and TikTok?

I would say so. The only reason is because. So I love TikTok. I love reels and stuff. But really, like, when you're scrolling through things, that pops up and Then, you know, like, the next day, like, people don't even really remember it.

Right, right, right.

Versus people having a podcast. They can be like, go check out episode, you know, 30, where they talk about marketing in a pelvic health floor therapy practice.

Right? That's true, Nate. Cause you're right, it's numbered. So they can easily go and, like, get that. Right. Versus Instagram. You're gonna be like, scroll down to the fourth post on the thing.

And then.

Yeah, it doesn't make any sense. Yeah, and then.

And then you're like, I'm already done. Like, I'm already lost. Like, I don't want to go scrolling through this thing.

Right? Yeah, no, that actually happened to me the other day. I was like, no, I'm not gonna scroll through someone's Instagram to find this thing.

Yeah, yeah. So I think, and this is what I love, too, is, like, people always, like, compare podcasts to ads. And then, you know, what I say is, like, honestly, a podcast is an ad that runs 24, 7, 365 days a year.

Yeah, no, it's so true. It can be. Yeah, definitely. So when is a good time for people to start podcasts?

So I would honestly start, like, yesterday. First, go ask your audience, like, is this something that they want? And then, you know, just go create it. And then you can even. Basically, every time, anything I do, I always ask the people I'm serving. It's like, you know, is this. What type of music do you like? And then it's like, cool. You know what? Actually, we're going to include that in the intro and the podcast and outro of the podcast, because I want to curate something that people are going to be happy to be a part of, because that is what it is. You're creating a community that people are happy to be a part of, that they're able to come to you. So for you, Kelly, they come to you every Saturday, and they know 6am, 5am, 4am, when they're going on for a run or something, you know, because they're the business owner, so they're doing all the business stuff during the week. The weekends are where they can kind of relax a little bit, that they're able to tune into your podcast and be like, oh, my God, this is so insightful. And then what's the greatest thing, too, is that your podcast, you're able to take away something from the podcast and immediately input it into their business, and it's going to, like, grow their business. That's what I love. About it.

Yeah, no, that's so cool. And what he's talking about, guys, is Pelvibiz. It's released every Saturday, so. And Nate produces, so it's great. So it's fantastic. But we also, speaking of that, also Orthopelvic has a podcast called Collaborative Connections with Orthopelvic. And how we use that podcast is we create a community and interview people around the community, especially female business owners or people that we just think like, can really help support our clientele in a different way. And, and I think that has been great because it's another way that we are connecting people. And instead of doing like, you know, a full on workshop or full on in person, like event with all the people in our community, we can also reach them digitally and blast it out. And like you said, it's gonna be there forever. And then Pelvibiz, how we use Pelvibiz is to educate pelvic health, PTs and OTs to be able to get out of the grind and be able to, you know, take over and do get the job that they want or create the job that they want and live the life that they want. So it's really cool to see on the back end, at least from the outsider looking in. It's really cool to be like, oh, I listened to your podcast. Like, see people be like, I listen to your podcast today. I really liked it. And like, I get messages on this and I'm like, oh, someone listen. Like, it's like, wow, okay, cool. I am, in fact.

Yeah. And I love what you guys did with that with Orthopelvic, because like you said, it's building that community, it's building that network. And then also it's letting people in your community know, like, this is what you guys do. And you're like, right down the street. And it's like, oh my God, I didn't know you right down the street. Why am I not referring people to you?

Right?

And then it's like, now you're again building that know, like, and trust. Or you can say like, maybe you're seeing a patient and. And I don't know, maybe they need a doula or something like that. And it's like, actually, we just interviewed a doula on the podcast. Go check out this episode. She's right down the street. But first check out this episode. See if you vibe with her and if you do, you know, go hit her up, go get a consult, whatever that is.

Oh, I love that. Yeah. And they can kind of like, preview, you know, before they even talk. Which is cool. You know that. That's really cool.

I think that's the best way to use it. And that's why, kind of, I fell in love with podcast because of that. Because I used to be in the clinic. I used to be an aide, head aide in a clinic. And I used to see just, like, personalities clash between a patient and a therapist. And I was like, how can we prevent this from happening? And then that's when I was like, oh, my God, you can just interview your therapist. You can interview your past patients, and you can see like, okay, this is how this person answers questions. This is how this person asks questions. So then you can feel and see. And then also get their background and be like, oh, this guy's a marathon runner. I'm a marathon runner. That's who I want to work with.

Right.

Or a woman, you know?

But no, that's great. Nate also, too, I know people are going to ask this, like, how can you repurpose podcasts on other, like, social media platforms?

Well, that's a great question. So what I like to do is I like to grab like three or four highlights from the podcast, and we'll either turn it into one, an audiogram, and then two, we'll turn it to IG real. So then it'll be a TikTok as well. And then you can create. Some people create, like, Twitter posts out of that. Some people even repurpose it into blogs. So they use transcriptions like descript. I know you know that appletian. And then they'll turn that into a blog and put it onto our website. Some people will put it onto YouTube as well. And then also people will put it in a newsletter of their email. Their email sequence.

Right, right. That's another good way.

Yeah.

You can also blast it out to all your email peeps. Yeah, yeah.

And then what was the last one I was gonna think of?

I mean, I think that's really good. That's a long list.

Yes. But then also what I've seen people do is, like, frequently asked questions, and they'll use the podcast to answer those frequently asked questions, and they'll send people to that list. They're like, yeah, if you have this question about this, this is. If you have questions about this, this is the answer, and it's all in the podcast. So then it's like, cool, if you're ready to work with me at the end, then it's like, boom, let's go.

Yeah, I love that. So people basically should be polling. What you're saying is people should go on Instagram and they should be polling their people on, hey, what would you like to hear out of my podcast then? Whatever answers you get, then you need to take that and then make a podcast out of that or many of those questions.

Yes.

And then that way then you can direct people to. To the podcast to get the answer.

Yes. Because what happens even in my world is people DM me the same question over and over and over. And granted, people, I would love to talk to you 24, 7, 365 days a year, but I rather create content for you and then say, hey, actually, I just created a podcast episode on this. Go take a listen to this and if you have any more questions, then come to me.

Yeah, you're optimizing, you're getting better at systems.

Yes.

And that's what we teach in Pelviz, is how to get better at systems and get your time back. So if you are answering the same question, put it in a podcast, go ahead and take a listen, and then that way people can listen to it at 12 o' clock at night when you're not answering messages.

Yes.

I love it.

Exactly. Exactly. And then that's when you get like, you'll check your emails in the morning, like, oh, I have an eval or a consult later this afternoon. And you didn't even need to talk to anyone. They just listened to the podcast and booked themselves.

Right. Yeah. No, that's awesome. That is so cool. Yeah, that's definitely a way that I personally have not thought about doing that, but now that I mentioned it, I'm probably gonna do that. So that's fantastic. All right, let me see, what else. Any other trends, Like, I know you do a lot of healthcare podcasts, so any trends that you see coming out in healthcare with podcast or, I don't know, anything that you're like, wow, this is interesting.

So that I'm seeing is with reels and with TikTok, and we were just talking about this beforehand, but you guys should be captioning anything that has a video because 81% of people, and I think it was like New York Journal or some journal that I read, they have their phones on mute, so if you're scrolling through your content, they're not gonna stop unless they actually see captions.

Yeah.

I'm telling you, it'd benefit you to just invest in a small captions app or someone on your team to just be captioning all your content just because then it also allows for the ADA people to view your content, because you don't know who is trying to view your content out there.

So there's apps, Nate, for this. I mean, there's apps to help you out with this closed captioning thing.

Yeah, there is. So one is Clipscribe that you guys can use. Another one that I recently discovered, it's only on iOS, sorry, Android users. And that one. So you can do it on your phone. This one specifically. The other one you can do on your computer, this one is called Captions. Yeah, it's called Captions. It's like a little blue C or something like that, last I saw. And it's iOS. And then there's another. Well, Descript does it as well.

Interesting.

They do. And then trying to think of the other ones. Headliner does it as well. There's another one, Headliner. That one has iOS and Android. So that one, you can go between both. Yeah, and then I think that's all of them. But I know, like, that is definitely being pushed. And I'm sure, like, you guys that are looking at IG reels and TikTok content, you see this, like, highlighted yellow and stuff like that, that's called their Hermosi style is what we've deemed it because of Alex Shamozi. And, yeah, it really pops out, and it stands out compared to nothing there.

Wait, Nate, So you're saying, is it the captions that I've seen where it's like, okay, the words are white, but then one word out of that is, like, yellow, and then it like. Okay, that's what you're talking about.

Yes. That's her Moses style. Yeah. Oh, okay.

I was wondering how they do that. So they do that through these apps?

Yes. Yes.

Okay. See, people are creative, and people put, like, their logos on these reels too. I'm like, how does this happen? Is that an app, too?

Well, you can easily, like, go on Canva, and then I think it's like mirror. I forget the application of it, but you eliminate the background and it allows you to grab your logo on the. Your logo, and then you can insert it anywhere you want after that. Yeah.

Oh, okay.

I even want to say Canva might be moving the captions, if I was looking at that correctly the other day.

Huh.

They should. I mean, yeah, people are catching on the trend, so it's going to. You're going to start seeing it a lot more.

Yeah. That's awesome. That's really cool. All right, Nate, so let me see what else we got for you. I'm trying to think of any questions people had about podcasting. I mean, some people really start with like, what microphone do I need for podcasting? I mean, really?

Yeah. So microphones. I know she's using a yeti right here. Yetis. Yetis are great. They're not my favorite, but. Oh, they're not.

Okay, sorry.

No, no, no, no, no, no. You're fine, you're fine. Let me explain that. Why it's not my favorite. So the reason that yetis aren't my favorite is because they are like a shotgun mic. And a shotgun mic, what that does is it picks up everything that's being talked about. So say if your husband was talking in another room, it would be able to pick that up. But. So this is called a dynamic mic, the one that I'm using here. And this is an ATR2100X. And this mic is perfect. It gets you in a cone. And that's why it probably sounds pretty crisp when you're listening to me right now. And then there's another one called the Samsung QT U, I believe, is the mic, and that's another good mic. And these mics are about, like, a little less than $100. Maybe they're right at $100. Before the pandemic, they were cheaper, but then everyone needed mics because, you know, we're communicating over zoom and stuff. So they kind of went up because of the pandemic. But, yeah, mics is fine. I know. I always get the question about cameras. It's like, yeah, use your camera that you have. And then if you're thinking about, like, oh, well, maybe I want to upgrade. Upgrade to, like, a logitech. You don't need to go crazy and go buy, like a. A fancy camera. Like, this is the one thing that bothers me about kind of the podcast world is some people, they'll, like, buy all the best equipment, and then they don't even know if they're going to continue with the podcast. Like, why are you going to do that if you don't even know? This is like, you're going to stay with this forever.

Me, I was one of those. I literally was one of those. I'm like, you know what? I'm going to have a great mic. I'm going to a great mic set up. I had no clue even how to set this thing up. That's why it's hanging from my head.

But no, no, yours is fine. Yours with the Yeti. But I'm talking about the people that are like, I want A Joe Rogan setup. And I'm like, why are you investing, like, 1500. No, I mean, no. $5,000 into a whole setup if you don't even know if this is, like, what you're gonna stick to?

Yeah, No, I agree. And the lighting and all the things.

Yeah, it's like, honestly, the best thing, actually. So. Actually, there you go. Another tip there is lighting. You know, just make sure you just have, like a key light above you and. And just right in the right direction. Lighting can improve a video quality tremendously.

Yeah. I just have a desk lamp I wish I could show you, but you guys can't see it. So I just have it. Literally, a desk lamp that's sitting in front of my face got.

Yeah, I mean, that's fine though. But that's fine. And I have this light right here. It's not even that bright. And then I have a light back here.

Yeah.

And it just lights up the background. But, like, these are simple lights I got off Amazon that are like 10 bucks, you know? Right. Let me see if I could show the box. Hold on. Melpo5001. It's like a floodlight. Yeah. Even though it's a floodlight, but it's like, you don't need to get like, crazy expensive with these things.

Yeah. So start simple. Do people need to wear. What is the deal with the headphones? You have to wear headphones. Like, why am I wearing this? Why do I have to have headphones?

So the reason that you wear headphones, or like, if, say, like you have a guest and you don't want them to use their computer audio, the reason that is just what we talked about, a shotgun mic. So you know how computers have like a fan in it.

Right.

Shotgun mic will pick up the fan and you'll hear that fan noise over your voice the whole time. So that's a reason why. And then why you want to hear is because you don't want the reverb when we're talking to each other from your internal speaker. So if like, say, like our connection kind of cuts a little bit, you don't want that to pick up. So then a loop.

Okay. Okay, I got you.

Yeah. Yeah.

I never knew that. I was just like, okay. People wear these things. I might as well put these things in my ears.

Yeah. And I mean, only recently I upgraded to these. These are like the ones that, like, you see drummers and self wearing.

Oh, wow, that's fancy.

Yeah. But it's because the other ones, they started to take a little dive on me. So I was like, I need some better ones.

Hey, this is your thing. So you have all the right to have all the expensive equipment. So you're good.

I don't have all the expensive equipment. I try to stay as most efficient as possible, though. Let me think of some other things that come up. Show notes. Show notes. Honestly, like, when people are writing show notes, it's just give me the key points to drive people to the podcast. And then, you know, if there's any information that you said in the podcast, just notate it while you're recording. And then you can be like, okay, link to that. So then you just help yourself out.

Yeah, I think the last thing here would be, like, how to use. I think this is another question people had how to use a podcast to basically help you market a product that you may have.

Okay, so maybe like, putting it in.

The show notes, something like that.

Or, you know, so what I would do is let's say we're recording in it. We'll recording episode right now. And, you know, we'll do this. We'll plug a product. Okay, guys, you guys know that in October, that Pelby Biz Live is coming back for the second time. So get in the show notes right now. Go get your tickets, and go register for Pelvi Biz. And if you're even thinking, like, hey, how do I know Pelvis is for me? I encourage you to go listen to the past. I think we've interviewed four people episodes with those individuals that were at Pelvi Biz, and see the impact that they've had, their experience at Pelvi Biz. Like, one of them was only making $1,000, and now she's making $15,000 a month. Like, come on, don't you want to have that impact in your business, in your life?

Yeah.

Come to Pelly Biz.

Yeah. So come to Peli Biz. Way to plug it, Nate.

Way to plug it.

I love it. Yeah, you can use it for that, right?

Yes, you can. And that's why, like, a lot of people always ask me is, like, how do I monetize? Like, do I need to find a sponsor and stuff? I'm like, I mean, honestly, like, yeah, you can. And what I would do if you're thinking of looking to find a sponsor, it's like, okay, again, let's poll your audience. Do we know our audience that well of what they're doing, where they are, you know, the clothes that they wear, the equipment that they use? So, okay, we're talking about. We're Talking about pelvic health. Right? So squatty, potty. You know.

Tampons.

Tampons. The Kegel exercise things.

Yeah, yeah, exactly. The dilators.

Dilators.

Yeah. The weights. All the things. Yes.

So then what I would do is I'd say I would aim high. Go for the big guys. Aim high. Reach out to them. Be like, hey, guys, my name is Da Da Da. I'm going to be starting a podcast. I was wondering if you wanted to come on the podcast to be a guest. Okay. Invite them on your podcast to be a guest on the back end, talk to them and say like, hey, I was actually wondering if you wanted to sponsor, you know, the podcast, and we can run, like, a sponsorship ad, you.

Know, whatever, during it or after it or whatever.

Yeah, they'll know how to talk to you about that.

Right?

But like, that. Just start there. Just figure out what they like. You know, say your people like Lululemon. It's like, cool, let's reach out to Lululemon. Maybe we become an affiliate, then we put the affiliate link down there, Right?

No, that's huge. No, it's so huge. Yeah. Yeah. There's so much monetization to be had.

Yes. And it's. It's just not. Like, I always laugh at this one. It's like the Dollar Shave Club or whatever that I always hear on some podcasts. And I'm like, why are you saying that? If it's not appealing to your audience? Like, we wouldn't even. Like, if it's not appealing to your audience, don't even try to reach out to people to get them the sponsor. Like, I always get people in my DMs reaching out. They want my show as a sponsor or not sponsor? No, the opposite. The opposite. They want me to. To do an ad on their product in my show, and I'm like, no, I'm not gonna do that. My listeners don't want to listen to that. I forget what it was. It was some tampon.

Maybe it was a tampon commercial. Yeah, yeah.

But, like, that's what I'm saying is, like, you know, I'm giving what my audience wants, so then I'm making it appealing to them. I'm not throwing just random stuff at them that they don't want to hear. The Joe Rogans of the world. And those people can do that because they have a large audience compared to you, but just deliver what people want in that. Okay. And then the other thing like we were talking about is selling your services. Like, if you're having a Podcast. If you're having any social media, any kind of content, you should at least be selling your services. And I'm gonna say this is at least once a month, but I would love to see you do it at least once a week because. And here's another stat from probably New York Journal. I always have all these stats. I'm random stats, facts guy. That's why people love me.

We do love you.

Yeah, but. So 5% of people are always ready to buy. So if that is the case, then that's why you need to be putting out content. But you also need to be selling yourself. Selling your. Not selling yourself, selling your services, selling your consulting, selling whatever it is, your product, anything. Because if you're not talking about it or people don't. If you're not. If you're not allowed you know about it, then people don't know what you do. And so they don't know what it is that you do. They know who you help and how you help.

Right? Yeah. No, it's huge.

That's it. Yeah.

Well, thanks, Nate, so much for coming on the podcast. Can you tell everyone where to find you and if they're looking for a podcast, you guys got to connect, Connect with Nate. Like I said, he's been doing Pelvibiz and he did collaborative connections with Orthopelvic, so he's really helped us out. So if you guys are looking to start a podcast or just help with your own podcast, Nate, go ahead and give a shout out.

Yeah, so you guys can email me@natecpodcastproduction.com and then you can also find me at the podcast doc.

Awesome.

Awesome. And then you'll see if you'll see my face, so you know it's me. And then also, also if you want to listen to my PODC called Healthcare Hacks and Connections. So see you there. Awesome.

Thanks, Nate, so much for coming on.

Thank you.

If you are ready to change your life, click the link in the show notes to get your ticket to Pelviz. Let's go.