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Kelly Alhooie (host) explains that company culture must be lived daily, not just written as rules. Drawing on a past brick-and-mortar experience and the practices at her company Pelvibiz, she describes a culture centered on leading by example, universal leadership expectations for all hires, daily self-care and discipline (including workouts), unlimited time off with accountability, high energy, frequent learning/events, fun/retreats, and close attention to employees' families. She frames culture as the primary determinant of whether a company succeeds and offers a contact number for listeners who need help.

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