Kelly AlhooiePelviBiz, Pelvibiz · Healthcare Business Strategy Assistant

Insurance Panels vs Cash Pay: The Real Numbers #TherapistFinances #PrivatePractice #CashPayTherapy

23 Jun 2026 · 1 min

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1:28

In this segment, Kelly Alhooie explains the challenges she faced when her medical/therapy practice attempted to use video content for marketing without clear medical context. Administrators were left confused about the purpose and terminology of the videos, leading to the promotion of illegitimate material and a decline in the practice’s brand reputation. To address the issue, Kelly hired a social media agency at $3,000 per month, expecting a hands‑off solution. However, the agency required extensive documentation, story outlines, and even filmed content from Kelly herself, revealing that outsourcing still demanded significant time and effort from the provider. The overall message highlights the hidden operational burdens and costs of delegating social media work for medical practices.

Chapters

The problem was with that is the providers would make the video but then didn't communicate what the video was about medically-wise. And so my admins were like, we don't know what to do with this, we don't even know what this topic is and can't even pronounce his name. So there was such a disconnect. And so then we started promoting stuff that like wasn't even legit and we had a fairly big following and people were like, what the heck? So our brand started to go down. So then I was like, okay, well let me solve this with an agency. So I hired a social media agency. Again, learn from my mistakes. I paid $3K for a social media agency and all they did was make social media posts for $3K a month, guys. $3K a month. I don't think people understand like truly how much this stuff costs. Well, the problem— I thought, oh, now I don't have to think about it, it's all on them. Great, but here's the problem. They still need all the information from you. The social media agencies, they don't know anything about your business, they don't know anything about you, they don't know anything about your products and services. So then you have to create documents and documents and documents of your stories and who you are and how you help people and what does this stuff even mean, especially in the medical world. And it just became, oh, and by the way, then I had to film everything and then, please send me the pictures and videos of this. And it's just like, oh my God, I might as well just do this myself. So it was still heavily involved.