Kelly AlhooiePelviBiz, Pelvibiz · Healthcare Business Strategy Assistant

Problem Aware vs Most Aware | The Conversion That Actually Works

27 Jun 2026 · 1 min

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1:25

Kelly Alhooie argues that most marketing targets only the 3% of people already aware they need help, ignoring the 97% who don't know they have a problem. Real conversions come from reaching the problem-unaware by naming their pain first, then introducing a solution.

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Now, here's also what's interesting about this. Most of us tend to market to this lower part here. Just, remember I said this is 3%? Just to these people here, okay? Most of us tend to market to that, why? Because we're saying, oh by the way, this is everything you're gonna get in my program, and this is why I'm so good, and this is why I'm— oh, you're gonna be working with me, and this is why you should join my program and all the things. That's marketing right here, by the way. That means that they already know, they already know that they got a problem, they already know you a lot, and you're hitting only 3% of the market, by the way. Y'all, we can't do that. You won't survive. So we've gotta hit more up here. We've got to hit this part. This is where 97% of your market hangs out. 97%. They have no clue that they got a problem, that it's not normal, and they don't— they, um, they know they have pain, but they don't— they don't know that there's a solution at all. They don't know that you exist. So why is this important to you to to listen to all this. It's important because when I do messaging, you have to talk about the problem and speak to the person.