Kelly AlhooiePelviBiz, Pelvibiz · Healthcare Business Strategy Assistant

Ranking What Actually Grows PT Practices #clinicgrowth #ptmarketing #physicaltherapy

23 Jul 2026 · 1 min

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In this segment, Kelly Alhooie evaluates five common marketing tactics for physical therapy clinics—workshops, word of mouth, paid ads, Facebook groups, and Instagram polls—assigning each a tier (A‑D) based on criteria such as repeatability, lead temperature, and speed of conversion. Workshops receive an A tier for being the fastest, repeatable way to turn cold leads into hot prospects. Word of mouth is placed in D tier because it lacks reproducibility despite its potential. Paid ads earn a B tier; they are reproducible but require budget and do not guarantee immediate patient visits. Facebook groups are rated C tier, offering cold leads that need warming. Instagram polls achieve an A tier, viewed as a high‑impact, low‑cost channel for generating warm leads.

Rank marketing strategies for physical therapists. Workshops.
A-tier because they are the thing that are actually going to be able to be repeatable, and it's the fastest way to get someone from a cold lead to a very hot lead.
Word of mouth.
I would say D-tier because it's not reproducible. Yes, you can put a system to it, but it's not reproducible.
Ads.
B-tier. It is reproducible, so that's the positive. However, you need to make sure that you have ad spent to that and it's not something that you can get a patient in the door tomorrow.
Facebook groups, C tier.
You can get clients from them, but they're still going to be very cold, so we have to warm them up before they actually come in and become a patient.
IG polls, A tier.
You can get a patient immediately from an IG poll because basically they are raising their hand that says, I have a problem.