Stop Guessing, Start Booking | The Patient Pipeline That Actually Works

What's up, everyone? What's up? What's up? We got five minutes. All right, let's see. I'm playing Unstoppable today. You guys ready? I'm gonna sing along if you like this song. I always play this for those people that are on. Let me know who you are because I cannot see you guys. This how. This is how this works. I cannot see you. So let me know who you are and what are you looking to get out of tonight? That's what I want to know. Because we're going to sing and have some fun. You ready? Eight o' clock for some of y'. All. Okay, I know it. It's five o' clock over here, but I've been waiting all day for this, okay? So I cannot wait. Put it in the chat. Let me know that you're here, because I cannot see you. And I vibe off of the people. All right, guys, put it in the chat. Say hello. Let's see. Hello, everyone. I see that you guys are there. Who's the brave one that's going to start the conversation? Katie. Ding, ding, ding. You know what? Maybe, Katie, we might send you something tonight, you know, for being brave and just put. Being the first one to put in the chat, you know? What's up, Katie? All right, who else do we got? Anna, Jamie, Jennifer. Katie says yes. Strong I am. Guys, this is the hype song. When you guys are feeling down, this is it. Ready? I'm unstoppable. Want you guys to believe this, okay? This is it. I'm so powerful. I need you to say those words. Some of y' all are like, oh, you can't. Music can't hear it. Can you hear it now? Yes. I can't. Okay, Jamie. Well, it's unstoppable. All right, well, my dance party's over then. I'm so mad you guys can't hear the music. I'll have to change that next time. Wow, you like to hear me sing. Oh, my God. So you guys are just hearing me sing without the music? This is amazing. All right, sorry if you guys have headphones in. Oh, my God. I'm so sorry. Wow. Okay. What a way to start. You know, you just gotta have some fun. And sometimes stuff works and sometimes it doesn't. All right, I'm gonna give us two more minutes to let people hop on. All right, so what do you guys want to take away from tonight? Let me know. What's your. What's going to be your biggest takeaway? What do you want to know? I'm Going to help you fill a schedule in 60 days or less. That is my goal tonight. So what do you guys want to know? What's your takeaway from tonight? What do you want out of it? We'd love to hear it in the chat because remember, I cannot see you. So if you guys could put it in the chat. This is going to be very interactive, Very interactive all through the chat. Make sure you have pen and paper. Make sure that you. We're going to be moving because we're actually going to be doing this workshop. I'm not going to, like, have you go do some deep squats at 9:00 clock at night, but I am going to walk you through and I want you to feel on yourself what we will be experiencing and what the clients that you want to participate in this will be experiencing. Because once you feel it, you're going to get a better sense of like, hey, this is what we want to do. Okay, so let me know in the chat where to find. Do workshops. Great. How to convert leads to patients. Great. New practice owner. Learning how to fill my schedule. Great. Best marketing tactics. Stephanie, I'm going to go over that. Get leads and retention. Yes, Katie, I'm going to go over that as well. Okay, good, because you guys are in the right place. All right, it's five o'. Clock. I run on time. So here we go. Let's get into it. All right, guys, first off, thank you so much for joining. Let's really hit the ground running. Make sure everyone's paying attention. And we are locked in tonight. Here we go. So today's workshop is how to actually fill your schedule in 60 days or less. And I'm going to walk you through this. Specifically for pelvic PTs and OTs. So who is this for tonight? I'm going to start with who this isn't for. It is not for anyone that is looking for a magic pill that's going to solve their problems and, like, get them leads without any work. This will take work. I'm just being honest with you. Okay. Okay. However, it's going to pay off because you will have a full schedule if you just do the things I tell you to do. Okay. Number two is for people that actually control their schedule, meaning you have. You have room in your schedule to be able to do these workshops. Number three, it's for people that. It's not for people that don't want to grow. If you're. If you do not want to grow and you want to stay stuck, then this is not for you tonight. Because this is for people that actually want to grow, which is why I was playing on St. Unstoppable. Because we want to be unstoppable when it comes to helping, serving our patients and being able to be the best. Okay? This is not for someone that does not want to be uncomfortable, okay? I need you guys to get outside your comfort zone and get uncomfortable. That is what this is about. And do something that you're like, you know what? I'm freaking proud of myself. Like, I'm so freaking proud of myself. Then I stood up here in front of all these people, okay? Like, that's what I want you guys to feel, especially after you do these workshops. And by the way, this can be online or in person. This is not just for in person. Just so you guys know. And then the last thing is if you're just here to take down the knowledge, then this isn't actually for you either. Because I tell my clients all the time, yes, you can get knowledge and you can get knowledge from anywhere. But it's how you actually take the knowledge and then apply it. So I really want you guys to apply it tonight, which is why I'm doing hands on activities and having us move a little bit so it's not just me talking right at you. Okay? Now let's talk about who this is for. I'm excited about this. Okay? Pelvic pts and OTs making 0 to 40k month. So some of you guys are just starting out. Great. You're in the right place. Some of you guys have businesses and you're looking to scale or keep your schedule full. Great. You're in the right place as well because both what we're going to teach today actually hits both of those audiences. Okay? If you want a schedule that is predictable and that you make sure that you're getting the income that you need, then this is why you're on tonight. If you want your life freaking change. I say this all the time to my clients. If you want to change your life, like literally, I hope after tonight by you just being here and like absorbing what is going to happen on this webinar tonight, that you're like, wow, I'm going to freaking change my life. And I believe in me. That's what I want after this webinar tonight. Okay? And last thing is you listen and then actually go take action. That is huge. So let's get into it. So why listen to me? For those that don't know me, My name is Dr. Kelly Alhui. I am founder of ortho pelvic physical therapy. I actually came up with that phrase because I started 16 years ago combining orthopedics and pelvic floor, which is why I created my company called Orthopelvic in Northern Virginia. And I started that in 2020 during the pandemic. So two years into that, I created a seven figure business out of that. And then one year into that journey, I actually created Pelvibiz. So we've been going for four and a half years helping serve over 400 pelvic floor and orthopedic therapists across the U.S. small towns, large towns, all the different things and impacting basically the pelvic health space big time. And so I'm super excited that you guys are here tonight. As you can see in the right hand side corner, those are some of my pts. This is me doing a workshop. This is me doing another workshop. And we like to have fun. So. All right, so guys, I had. This is a client of mine, okay? I talked to her on a webinar just like this. Like you guys are on tonight. When I started with her, I was on the phone. She had seven. She had seven kids. All of her seven kids were around her. I remember this. And she was making one k. She was like, you guys, okay, some of you guys, some of you guys making more than that, okay? And she didn't know what, how to fill a schedule, she didn't know how to market. She knew nothing. But she just knew she wanted to help people. And with her taking and implementing the methods that I'm going to talk about tonight with you guys, she's now making 70k a month. Who wants to make 70k a month? Put it in the chat. Like put 70k in the chat. Come on, I want to see it. Okay, put 70k in the chat, guys. This is interactive, okay? I want to see. And by the way, did you know it was possible as a pelvic floor, OT and PD PT to make 70k a month? Did anyone know that's possible? It is possible. Okay? It's 100 possible. By the way, if you make 80k a month, you're making a million dollars a year. Did you guys know that? Okay, that's huge. All right, so here we go. Why am I talking about this? Why am I doing this? Why am I so passionate about it? Well, I can tell you that workshops are king from experience of me coaching over 400 pelvic floor therapists and also experiencing myself. So this is not just like I randomly thought about this I've actually lived it, breathe it, and actually have done it. Okay. Okay. So these are three pictures on the screen right here. You guys can see I'm in a CrossFit workshop right here. We had 46 people attend our CrossFit workshop. And I am teaching them how to lift and lift heavy. Right here, I'm at a yoga studio. We had 24 people attend the yoga workshop. And over here we had fitbody boot camp. We had 72 people. Crazy number. You can kind of see me like in here in black. I'm like back there. But 72 people actually come to our workshop. Why is this so important, guys? If you paid Google or Meta, you would have to spend over $10,000 just to even get attention and say, hi, pay attention to me. And they wouldn't know know you. They wouldn't trust you. They would just like fill out a form and then you would have to make sure that you're calling all those people and following up. Workshops are king. Because you immediately get in front of these people. We already know they have a problem because that's why they signed up for the workshop. It took time to actually come and they get facetime with you so that you actually get to know like, and they start trusting you. And it's basically like a trial for them to see, like, who is this person? Do I like her vibe? Do I not like her vibe? Some of you all might think, wow, this lady is crazy right now. I always have high energy for those people that don't know me that are new here. So sorry, if you have earphones in and it's nine o' clock at night your time. I do like to project and I am kind of loud, so turn the earbuds down if you need to. All right, so here we go. Let's get into it. So these systems again, that we're. That I'm going to go over and I'm going to give you the front end, the middle and the back end, my whole system on how you actually do this. We have clinicians that are in my programs right now that within 3 months from no business they are making 3k to 11k within 3 months of implementing the system that I'm going to go over tonight and you can see some of the students here. That's not it, but these are some of the students here. And so again, we love to have fun. All right, so what is your full. This is what I need you to pull out your pen and paper, get ready with a calculator, because we're Going to do some math here. So this is an example of what is how you're going to make your schedule full. Because someone's schedule might be different of fullness versus your fullness. Or maybe you have multiple therapists on. So we want to figure that out tonight. I want you to leave with a game plan. Again, this is an active workshop. This is not just a lecture. This is an active workshop. So let's say I want to make 10k a month, and I charge $250 a session. That means I need 40 patients a month. So we're going to do it actively together. So here we go, guys. I want to see in the chat, I want to see these numbers, too. So number one, we're going to start right here on the left hand column, okay? So the goal income, what I mean by this is, this is your overall gross revenue of your clinic or online business. Okay, so what do you overall want to bring in a month to. To your practice? What is it? Is it 10k? Is it 20k? Is it 100k? And by the way, can I just, like, pause here for a minute? I'm going to stop for a second here. Stop sharing my screen. Okay, you guys can see me very clear, right? Please dream big. Please do not just say so many of us therapists guys sit here and just say, you know What? I think 5k would be good so I can actually replace my income. Please dream bigger than that. You're worth it. You're worth more than that. You're worth 10 times more than that. The value that we bring to the marketplaces, we solve massive problems. Over 25 million people right now just have leakage problems. So please put a number that actually works for you and your actual family. 5K, even 10K right now is like, if you make $100,000, it's like, it's like you don't make anything anymore. That's like nothing now of days. So, like, what do you actually want to make? And overall, this is like the gross revenues. This is not exactly what you're going to bring home, but bear with me on this example. Okay? So, like, what do you. What do you need to overall make in the company? I want to see that in the chat. Put your numbers in the chat for me, guys. I want to see where we're dreaming. What are we thinking? Let's see, What. What is it? Okay, Michaela, 25k minimum. I like that. And I like the minimum word to that. Good job. Okay, I like that, Josh. 150k a month. Good Job, Josh, I love that. Okay, test. 50k a month. Laura, 30k a month to start. Okay, 20k a month. 30k a month. Good guys. Katie, 15k a month. Okay, good. This is good. I'm glad. I don't see 10k a month. Thank you guys, like really, I really appreciate that because 10k isn't going to cut it. It's just not going to cut it. Okay, 20k. Good. 15k. Great. Okay, so then that is, that is going to be your actual number. Okay? So remember that. Okay, now how much is your average cost a visit? And yes, I'm breaking it down per visit. Now for some of you guys, I know you do packages, okay, so let's just say your. You typically charge $250 a session, but your package rate is like 230 on average. Then you're probably going to get about 230 a visit per, you know, session. So I need you to put right here in the average cost of visit. I need you to put that number. Can you guys also put that in the chat for me so I can see, so I can make sure our math is mathing. Okay, like what is the average cost that you guys are charging? And it will be good for you guys all to see too, like what numbers you guys are all charging at. Okay, so we have 150. We have 250. We have 200. We have 185. 170. 160. 150. All right, guys. Okay, Jen, good job. 280. Good job. You know your worth. Okay, these numbers got to go up. This is not that webinar tonight. Okay, but these numbers got to go up. Okay, so that's okay. We'll get, we'll touch on that. Okay, but put your. Thank you. So average cost of visit. Put that, put that right there on that line. So now we're going to do some math. So here we go. I got my like 10i83 calculator from I don't know what grade. Here we go. It still works, by the way. Okay, so what I need you to do. You ready for some math? The total income. You're right here. Total income divided by your visit cost. So let's say. I'm going to say you guys want to. Someone wants to make $30,000. So I saw a lot of that. Okay, Divided by, let's just say 250. In this example. That means, I don't know if you guys can see that, but that means on my calculation, so 30k, you charge 250 a session. That means you're going to get 120 visits that I need to see a month. 120 visits. Is everyone with me? Everyone can give. Can you give me a thumbs up in the chat? Because again, I cannot see you. You're with me. Give me a thumbs up because I need you to leave here tonight knowing, like, what you need to hit. That's the purpose of tonight. Michaela said. Yeah. Thank you, Michaela. Okay, so now what you're going to do is take that, okay. And then divide it. Pay attention. Divide it by 4. 4.3. Why 4.3? Because there's not exactly, you know, four weeks in a month. So it's 4.3. So take how many visits a month divided by 4.3. Okay? Divided by 4.3. Now, that number right there gives you how many people you need to see a week. That's how many people. So you guys see where it says your schedule full, how many visits you need a week? You're gonna put that number right here on that top line for me. It's 27. Okay, so how many people do you need to see a week? So I need to see 27 people a week, guys. Then I probably. And this is me guessing, because I don't know Yalls numbers. I can't accurately, you know, 100% do this last part of it because I don't know how much you're converting. And there's a little. There's more factors, but in this example that I'm giving you guys, if I'm at 27 visits a week, I probably need about 4 to 5 evals coming in a month or a week. I'm sorry, Four to five evals a week coming in. Okay. Probably more towards four a week coming in at that. The number. And that would go here. Okay, so this right here is your plan of how many visits you guys need. Now because we're studying this, I want to see in the chat how many people are close to hitting their number. Can you. Can you put close if you're hitting it or put far if you're far away? Close if you're close to hitting it far if you're far away. I just want to see where we're at. Okay. Someone said halfway. I like it. Okay. Far, far, far. Okay, so we got some work to do. Okay. So far away. Okay. Alexis, Close. Three to four. Good. Okay. I don't know if you guys heard that, but. But the thing went off. That's funny. I'm not going to say her Name. Because you're going to speak to me again. All right. Okay. So we got some halfwayers. Okay. And we got some farawayers. Okay. All right, good. Well, at least you guys are on tonight, because it's going to really be helpful. All right? This is huge. Pay attention. There is three major things that actually are the biggest bottlenecks in your business. So tonight, we're gonna solve number one. Okay? Number one. The biggest bottleneck means, like, the biggest leaky pipe, I always say, is you do not have enough leads. Put leads in the chat if that's your problem. Put leads in the chat if that's your problem. For me, okay, who does not have enough leads? I just have to see. So then that way I can make sure I tailor this, keep tailoring this to you guys. Okay? So a lot of people are there. Okay, now stay with me. Who's here? You have leads, but you have a low booking rate, meaning they call, and you cannot convert over the phone, meaning you have people calling, but you cannot convert. Or some of you guys might have both. You might have a lead issue and a conversion issue. So if you have both, put both. And if you have just a conversion issue, put convert, convert, or both. Chelsea, what's up? Nice to see you. Okay, so both. Both a lot. Okay, so a lot of you guys have both problems. So you don't have people calling you, and then basically, you. It's hard for you to convert them over the phone. Okay, now. Okay, so then we have a third problem. Third leaky pipe. So now I want to see where we're at with that. They book, but they now cannot complete all their sessions. So in my land, guys, and how I coach, I like to actually have people complete a full 12 sessions, because we know that's truly when someone has a muscular skeletal change. So are you guys getting your patients fully to those 12 sessions, or are they stopping at, like, five or six visits? Because they're like, I feel better. I'm good. So say full if you're getting them fully or say, like, half if you're getting them halfway there. Yeah, See, Deborah says they stop at five to six. Yep. That's what I tend to see is they stop because they start feeling good. Okay, so this is like some of you guys say full, like, where they're getting the full plan of care, and then some of you guys are saying half. Okay, that's good to know. So. So there's still. That could be a problem. All right, so these are the three major bottlenecks that. That you want to pay attention to guys. But today, I'm really going to focus on number one. All right, here we go. Here we go. This is the fun part. Okay, so number one, by the end of tonight. Okay, by the end of tonight, you're going to know one, what place that you want to specifically do a workshop at. Number two, you're going to pick your ideal clients and who you're specifically going going to target. Number three, you're going to be able to fill a schedule without ads or Google Ads or Facebook ads. And number four, you're going to turn your attendees to the workshop into actually booked evals. Let's get into it. All right, number one, you must reach out to the people that have your audience. Guys, this is where I want you to think. Okay? Who has your audience right now? Put it in the chat. Before I go to the next slide. Who has your audience? I want to see what audiences we are trying to target. Who has your audience? And if you're like, kelly, I don't know, I'll help you out tonight. But, like, I want to see where we're at. Do you know who has your audience? Sometimes people know this, sometimes people don't. Chelsea said burn. Boot camp. Sex talk therapist. Yes. Okay, who else? Okay, so pregnancy and postpartum. That's not so. But who. Guys, who has your audience? So you're telling me the audience. That's great. Like midwives, obs, and gyms. Okay, but so now are those the people that have your audience? You're going to go hit those Doctors? Yes. Concierge MDs? Yes. Holistic NPS. Yep. Sex therapist. Okay, good. We're getting it. All right, so we have come up with something called the Pelly Biz Planner. Super excited about this. It honestly took me six months to develop and try to figure this out. Julia and I. She's on tonight. My COO that I could not live without. Okay. Together we came up with this. Trying to figure this out of how to actually do marketing. And this is the first thing I need you guys to take note of. Number one, you're going to go to your phone and you're going to type in. So for the sake of this presentation, I'm targeting tonight, Pilates people. People that do Pilates. Okay. By the way, I have been a pilates instructor for 22 years, so I'm. I know that population very well, and I'm going to target them tonight. Okay? If you're targeting CrossFitters, target the CrossFitters. If you're targeting. I see you Guys, a lot of you guys are like postpartum pregnancy, then hit, you know, yoga studios or hit again, Pilates. If you're targeting sex therapists, then I need you to go and type into Google sex therapy, and I need to see who comes up. Okay? So that's the first task I need you guys doing is I need you to go on your phone, go to Google Maps. Google Maps on your phone. Okay? Type in. For me, it's going to be Pilates. I type in Pilates. I look and see, Wow. I have six Pilates studios in my area. So then what I'm going to do is I'm going to go find those studios and I'm going to put it down on my piece of paper. I just, for the sake of this presentation, put down Studio 2 3. But you're going to write it out. I put it on sticky notes because this has to be movable. Has to be movable because it's never a finished document. This is why I do not do Excel spreadsheets with this. Okay? Because it doesn't work. Because typically it's like, oh, yeah, it's completed, but it's not. Okay, so you guys will see on my screen, too. I gave you an example. Then what we like to do is move it to where we move those sticky notes to where we have a completed column. And so that. Let me just get my notes here. Okay, that's over here. Can you guys see where it says confirmed? Every single week, I look and see how many workshops we have booked, and this tells me confirmed means that they've actually been scheduled. This is very important because, guys, you guys can have multiple workshops a week, but how are you keeping track? Who's having a hard time keeping track? Does anyone have a hard time? Am I the only one who's having a hard time keeping track of who you've called and, like, who you've talked to and who you. Who have you asked? Does anyone raise your hand, say me in the comments if it's you? Because this is me. This is why I developed this. Anyone? Anna? Yes. Okay. JB says my Excel spreadsheet is wild. I know. This is why we had to create this. Okay. Sherry? Yes. Okay. All right. So this is why this is important, guys. You need a system. This is a system right here. This is a system that will help you. And so what you're going to do is list all the studios, like, all for your specific niche, and then you're going to call them. So here's the next step. Okay, this is Important. And if you want, you guys can screenshot this. Okay? So from here, we are the first ever to create a pelvic health PT and ot. It's called a CRM system, meaning we're the first ever to create a system that has emails. Text already written emails written out per condition that we give to our clients. Okay? And tonight I've given you a little screenshot of what we actually do for our clients and what we say and how we actually make this all work without us feeling like we're on a hamster wheel. Does anyone else feel like they're on the hamster wheel? Like where you're like, oh God, I gotta call back this person. Oh, wait, I put them in the phone. Oh wait, I put them on Gmail. Oh wait, I did. And it's like all over the place. Anyone else feel me? Yeah, do you feel me? Say me if that's you. Okay. Because this was me. This was literally me. I was all over the place. Okay. But we specifically developed the system to talk specifically to providers in a pelvic health way. Like, how freaking cool is that? You know, it's like this doesn't exist. This is the only thing that exists that's on the market like this. Because we know how to speak to our clients more than any marketing agency, more than any anyone. Like, we're it. And so we have taken a snippet from here. As you guys can already see, we pre written these things out. So if I want to collaborate with a pain management doctor because I'm targeting endometriosis, well, here's one thing you could say to them. Here's another thing you could say to them. If I'm trying to hit up a pilates studio, guess what? I took this script from here and I just put it here and I'm going to read it to you guys. Because most of you guys start a conversation off like this. You ready? I'm not not. I'm not going to share my screen. You guys ready? Hi, my name is Kelly and I'm calling. I'm from Ortho Pelvic Physical therapy and we specialize in hips and pelvic floor and we really treat crossfitters. Like, guys, would you hang up on me? Be honest, would you hang up on me? I would hang up on me. Okay. Do I sound salesy right now? Tell me if I sound salesy. Go ahead. Yes. Yes. Okay. Yes. I sound horrible. Okay. Do I sound confident when I talk like that? No, I sound terrified. Like a bear's in front of Me or something? Okay, we don't want to do that. So instead, you guys are going to do what I just put here. You ready? Okay, get ready. Screenshot this. Okay, look, you're going to say this. Here's the difference. Hi. I don't say my name. Okay. Hi. I'm reaching out because I assume most of your clients come to see you guys because they love to learn how to work their abdominals better. I would love to put on a workshop for you, for your clients, so that we are able to make them feel more confident and be more comfortable coming to class. Is that something you're interested in? Who are you? Oh, yeah, my name's Kelly. Okay, well, what company are you with? Well, it's my own. It's called Ortho Pelvic Physical therapy. And they're like, oh, okay. And you know what? We treat so many clients that are looking for Pilates studios to go to, especially after their rehab is done, so they can continue to feel confident and really working their abdominals. And is this something that you're interested in? How does that sound compared to my first thing? Guys, give me feedback. How does that sound? Do I sound salesy? Anyone there? Anyone? Do I do yes or no? Do I sound salesy? No. Okay. It was so much better, right? Did I sound hesitant? No. Okay. And this is what I teach you guys is I really teach you how to communicate effectively. Communication is key. Communication is how you're either going to get the workshop or you're not going to get the workshop, period. So this is where you see how confident I sound. You see how my tone of voice goes up? Okay? I speak loud anyways, because, by the way, for those that don't know, I had my ear ripped off, okay? So if you feel like I'm yelling at you, I promise I'm not. I just can't hear out of my right ear, okay? So, you know, I. I project, which that's what you guys need to do on the phone. You have to project, okay? And so that's why I'm here tonight to coach you through exactly what to say so they can't say no to you. I don't want them saying no to you. I need them saying yes because we got to get this workshop booked. And here's the thing. Number one, as you guys can see down at the bottom, number one, I'm. I'm actually calling them on the phone number. Most of you guys don't call them. You email them and you wait for a response. Well, Kelly, they didn't respond to me. Well, did you call them? We have to call them. We have to talk to them. Okay, call them up. Number two, you can also message them on social media. The benefit of social media is they. You actually get to see when they see it, and you're like, oh, yeah, you saw it. Why are you not responding? And by the way, don't get your feelings hurt if they don't respond. Send them another message. Okay, Send them another one. Hi. I see that you see this. I literally see that you see this. Okay, say that to them. And number three, I need you to email them, then you can email them. And number four, we text them. And we text them all through our system as well. Okay? This is why we set up our system, because these are easy snippets. You literally don't have to think. You press the button and it sends out the email and sends out the text. So super easy to do. Already done for you. Okay, now here's the thing. Why workshops? Let's do simple math. You ready? You guys have 15 people that attend your workshop. 15. After tonight, you should have that. Okay, 15 people that attend. Stay with me in the workshop. You guys are actually going to do free screens? The workshop. All the workshop needs is a free screen. How many of you guys. Let me just see. Who does a PowerPoint for a workshop? Can you just put PowerPoint in the. In the comment section? Who does PowerPoint? Can I just see before I go on? Okay. Stephanie. Margaret, Never. I'm with you. Okay? No way. Okay. It's okay. It's okay. Don't make Stephanie feel bad. We got you, Stephanie. I got your back. Okay? I got your back. Okay, so after tonight, we're not gonna do PowerPoints. Okay? We're not. And it's okay. Okay, but we're not gonna do it. We don't want to be the boring teacher. That's how they taught us in school. Please don't be the boring teacher. Okay? Don't do that to yourself. Please do not stand. You ready? Please don't stand in front of the class and go, hi, my name is Kelly, and this is my company. And let me give you anatomy lesson of the pelvic floor. This is your pubic bone. This is your clitoris. This right here is your vaginal opening. And they're all looking at you like you have five heads. Please do not do that or even pull up a PowerPoint presentation saying, you see this? How many of y' all name your presentations? Pelvic floor 101. I can't tell you how many times I've seen that. It's okay, you can say me. Pelvic Floor 101 workshop. Anyone? Anyone been there? Anyone been there? I. I mean, I have. I did it at first, but I can tell you, after tonight, no one's going to be naming that. Okay? We're not going to do that. Okay, Sorry. I do call people out, but I know y' all so well because I am you. Okay? I am you and I did the same thing. Okay? But don't do that anymore. Let's not do that anymore. You promise me, Please promise me. Okay, let's go back to it. So workshop equals free screen. Not teaching, Y' all promise me you're not going to teach. Can you. Can everyone please promise me I'm not going to teach? No teaching. Okay, now we do the free screen slash workshop. Then we get them. This is one way of doing it, by the way. We get them on a phone call after the workshop. We then convert at 50%. This is why you guys have to know how well you convert. If you don't know that, that's a problem. We got to talk about it. We got to audit it. Okay, let's say we convert five people over the phone to emails. They then go through their entire plan of care. We charge 250 a session. We have five people. Guys, one workshop gets you $15,000. Put 15k, you freaking make 15k. I saw that tonight in the chat that y' all wanted to make 15k in a month. Guys, it's possible. You sell it as a package, full plan of care, five people, you make 15k in one month. 15k in one month. Hopefully I'm not speaking a different language. 15k in one month? Like, that's crazy. Okay, yes, that's. That's it. Like, that's it. This is how simple this can be. I think some of us overthink it. Okay, so one workshop, five people, 15k, simple math. So here's the actual framework that we're going to get to now. So number one, we need to pick out the topic which we're going to go over tonight and the offer. Number two, you got to get butts in the seat, meaning you got to get butts to your workshop. And number three, you have to follow up and do the follow up so that people actually convert and you get clients. And this is where many providers drop the ball. They don't know how to do the follow up or they don't know how to do the front end promotion. So then or no One shows up to their workshop. Okay, so let's get into it. So number one, guys, do this with me. Hopefully no one's sleeping tonight. And if you need to do some jumping jacks. Okay, number one, pick your topic. What topic are you going to pick tonight? Are you going to pick leakage with working out? Are you going to. Do we have, you know, sex therapists on connecting with partner and having pleasurable sex? Is that the topic you're going to pick? Are you going to pick chronic pelvic pain? Are you going to pick learn how to turn your abdominals and feel more confident? Does anyone see that any of these topics are pelvic floor 101? No. And notice how I name it. Why do you guys think I name it this way? I want to see in the chat. Why do you guys think I name it this way? By the way, these are. These are workshop titles. Why do you think I name it this way? Joshua was a title. This is. These will literally be my titles right here. I specifically say it like this because this is. This is what they want out of it. So it could say. And I could even rephrase this. Leak free during workouts workshop. Right? Leak free during workouts workshop. Connect with partner workshop. Chronic pelvic pain. It would be like, it would be like, decrease chronic pain to live a better life, because that's the outcome that they want, right? And here, this is actually what I would title my. My workshop. So if I'm still in the Pilates theme, I would say learn how to turn on your abdominals and feel more confident workshop. That is my title. Okay, so can we also make a promise that we're not going to ever say pelvic health one on one workshop? And if so, do I have permission to call you out and like, message you? Is that cool? Is that good? Okay. Promise. Okay, thank you. Because, guys, the reason why this is so important is because this is how you're going to attract your ideal client. When you put pelvic floor one on one, people don't know what you're trying to solve. You're not telling them what you're solving. This is why I named the workshop tonight, literally, workshop pipeline. 60 days or less. Fill your schedule. I'm literally telling you exactly what I'm going to be teaching on. Right? It's not bs. I'm not like, oh, yeah, here's my topic and then I'm going to teach on something else. No. So you have to make sure that it's hitting the audience that you are targeting. And this is part of messaging that a lot of us struggle with. So I really wanted to hone. Hone in on this tonight. Okay. All right, Next, the offer. This is what none of us pay attention to. This is the most important part of this entire presentation that I will do. This is the most important. And you're like, really, Kelly, not all the exercise you're about to show me. No, this is the most important thing. Now hear me out. I might be a little different. I do things one or two ways. I do them free, like I'm doing tonight, or I do them at a fair price that's typically on the higher end. And the reason why I do that is because I'm premium. And I know that because the results that we get our clients are a lot, significantly higher than most coaches. Okay? And so I only do two ways. And this is just me. You guys can do you. But I'm telling you, if you stick to this model, it will work in your benefit. Personally, I don't like to play around with the Walmart people. No offense, but I'm just not the Walmart buyer, okay? I like to hit the people that want it and that have the real problems. And if you do that, your standards have got to be high, which is why I don't do 50% off. You'll never see me do anything 50% off. And I'm telling you guys this because some of you guys, the first thing you do. And I might be calling some people out tonight, okay, the first thing you do is you go 50% off. Then they'll come to me. You guys got to remember this. It's never about the money. You know what? I'm going to take this off my screen. It's never about the money. It's how bad people actually want it. That's really it. It's how bad their problem is, and how bad do they actually want it. And for us therapists, we immediately go, I'll discount it because we want to give. Trust me, I have the most giving freaking heart ever. I love to give. It's like my favorite thing to do. Okay? But at the same time, if I just gave everything all day, all the time, A, everyone would be. Would be burnt out, and B, it wouldn't be the value that needs to be there. It wouldn't. And so you'll have to value yourself. You have to value that you know enough. Most of y' all are not valuing that you know enough. And you think that you need another Con Ed class, but taking another course and I'm just going to call it a course like pessary fitting, okay? I don't know why it's on top of my head, but pessary fitting, okay, is not going to bring more value to your clients. It's not. And I know some of you guys are like, this lady's crazy. What's going to bring you more value is actually learning how to communicate. And that's why I'm hell bent tonight to teach you that. Now. You can't learn it in a night, okay? It takes years to develop, but when you constantly. I'm trying to switch Yalls verbiage because the verbiage is actually how you market. And tonight, y' all are struggling with marketing. That's why you're here. So it's not taking another Con Ed class saying that you have pessary fitting is the thing that's going to make you more money. That's not it. What's going to make you more money is getting very clear on your marketing message and knowing where your target specifically hangs out. So just like we went over, I need you to know that your people are Pilates people. I need you to know that your people are all about sex therapy. I need you to know that your people are all about, you know, maybe yoga because they have chronic pelvic pain. I need you to know that. And get. I. I need you to know every ounce of what your client is about. I know you guys so well, which is why I can call you out. And all you guys probably feel very called out because I know you guys so well. Not only am I am I, I am you. But, like, I have studied and learned and experienced because I've worked with you guys for a long period of time, okay? So I can. I know exactly what you're thinking without you even telling me. I know exactly what you're thinking. So you got to remember, my point to this is don't sell yourself short and always say, you know what? I'm going to give that discount. Keep it at that price. Keep it at what you deserve, but then offer it for free. And this is where some of you guys also have some stinking thinking I call it, okay? Most of you guys won't offer things for free because then you say, well, I'm too good for that. But then you get like 50% off of all your visits. Okay, I'm not too good for that because I know free right now is actually helping you guys. Okay? I don't do many things for free, but I will give to the community. Because I feel that it's my duty to be the leader of this community and be the one that's going to say whatever, what no one else is talking about, okay? And be the. In the technology front and be like, the leader of the pack. I have to lead, which is why I'm doing this tonight. Because I see everyone struggling, and I was that person, and I don't need you guys struggling like I was and going through freaking hell basically, because I had. I mean, I had to figure this out and I had to pay a lot of mentors a lot of money to figure this all out and continue to be on top of it. And that's what I'm gonna teach you guys today. So when you guys make offers, I'm telling you, this is the most important part of this presentation. Whether or not you believe it or not, this will be the number one thing. This is how you actually get money, is offers. Okay? You either need to do free in my eyes, or you do full payment. Do not be the 50% or do not be the 40% off. The 30% off. Do you guys move? Some of you guys might. I would love to hear this. Do you guys move? If someone offers you 20% off? Like, does that. Does that move you? Like, seriously, that may move some people. So, like, does that move you? I would love to see in the chat. Does it move you? Does 20% off move you? Like, make you want to buy? And if that does, great, Lex does not really. Okay, who else, guys? Anna says Nope. Okay. Anyone else? Michaela? No. Okay, so then why do we want to do that to ourselves? Because that's probably why some of y' all are not converting. 20% off isn't enough for people anymore. It's not. I don't think people realize this. Some people. Some of you all see my success making millions and millions of dollars. Yes, that's happened, okay? But here's what people don't know or don't see or don't talk about. Enough. And I'm very open about talking about this because I need you guys to know the truth. When I first started pelby biz over four years ago, I. I was on over 200 free Zoom calls. By the way, my hourly rate is $1,000 an hour, and I don't even do one on one Zoom calls anymore because I don't have time for it, okay? But it's $1,000 per hour to talk to me. I did over 200. Free. Free. And no one bought from Pelvibiz. Because they didn't know. I didn't know my audience well enough. I didn't know my audience. But most of you guys, after the first 10 calls, you know what you would have done after the first 10. This isn't worth it. It's not working for me. I don't know. Maybe you had a coach, and you blame the coach. Maybe you were like, you know what? It's me. I'm an introvert. I can't talk to these people. You know what? I don't know enough. I'm going to go take another Con Ed course. You're going to blame yourself. You're going to blame you. You're going to say, am I cute enough? Whatever the excuse is going to be. But I didn't give up, guys. I didn't give up. I just knew that people haven't seen it before. They didn't know what. They didn't. They didn't know what they were missing. And I kept at it. Kept at it. And every single call I had, I wrote down, literally word for word, what these people's problems were. And some of y' all might have been on those initial phone calls. Honestly, some of y' all might have been on those initial phone calls that are on here tonight. And I was like, okay, Chelsea, she's got this problem. Okay, Chelsea, got. Okay, let me write down Chelsea's problem. Okay. Okay, Faye, she's got this problem. Let me write down her problem. I had over. Listen to this 4000. 4000 problems, which is what ultimately created pelvis. Because I listened, listened, listened, listened. And then I cultivated such a thing that I was like, this is the major problem, because I Talked to over 200 of you guys for free. Most of y' all that are just starting out, you're like, I can't do that for free. I'm worth more. I'm a doctor, y'. All. You got to do it for free. When I first started orthopelvic, I was standing on a trail head. Literally no T shirt, like, just standing there, like, begging people, hey, I'll treat you. I know table, no lube, nothing. Okay? And I just started treating people in the parking lot, making them do a movement assessment in the parking lot for free. And I needed $4,000 that month to survive, pay my loans, pay my rent, and, like, literally the bare minimum. And I made $4,010 that month. You know why? That doesn't mean I actually treated way more than $4,010, because I had all those free. I had free sessions in there. But because of the free sessions, guess what happened? The free led to actually paying clients because they got an experience with me. They saw that I was on their team, they saw that, they knew, like and trusted me. Right? That's what I need from you guys. I need you guys. If you're starting out, I'm speaking to you, do it for free. And by the way, two or three years into Orthopelvic, when, when we had million, when I was over a million dollar company, okay, I was still at some times giving away free sessions to the community because I wanted to take things to the next level. So if you're on this call and you make, you know, 40k a month, this is not excluding you either. If you want to fill a therapist schedule that you just hired on quickly, guess what? I'm doing. One week only. You better get your butt in here. We only got seven spots available. You get a free session. Who's it? So just be very mindful of this. I know I went on a tangent, but be very mindful that. Don't be the Walmart. Please, I'm begging you, do not be the Walmart. Set your standards high, Keep it there and don't waver. Even if people say you cost too much. I'll get into that. But don't waver. People say you cost too much, it just means that they are confused and they don't know if you're worth it. That's it. That's all that it means. They don't know if you're worth it or that they can put the effort and energy into it. That's it. And then it goes back to communication and we have to learn how to communicate better so that we show them our value. That's all. So going back to offer. Okay, Going back to the offer. I am, for the sake of this presentation and I hopefully inspire you guys to do it this way. If not, you can give your 50% off. Okay, like, like other coaches are going to tell you that. I'm not going to tell you that. Okay, Free or you're going to do a 15 minute free phone call. Okay? So now here's the really important part that all y' all pay attention. Write this down. Screenshot it. You ready? Here we go. Screenshot this. This is gold. This is gold. You ready? This. I'm going to say it. Okay. If you would like. So, by the way, this is my offer at the end of the workshop. I'm saying this to you guys now we're going to get to the whole workshop. In a minute. But you need to know your offer before you even create the actual topic of your, of your actual workshop. Like, what are you going to offer these people? So I do it on the front end, I figure it out on the front end, not wait till I'm there and then say, oh, I guess I'll talk to you today. Okay, this is it. Offer number one. If you would like one on one help, this is what I'm offering you today. A free evaluation in the next seven days. Guys, I'm creating urgency. I need them to act now, not tomorrow. I need the schedule to fill now, not in two weeks. It has to be now. You ready? For anyone that books before they leave here, you're going to get a free evaluation. If you decide you want this and you decide tomorrow to call the office and ask for this eval, they will not book you. You have to book today before you leave. And I will answer all of your personal questions then. Guys, isn't this amazing offer? Say, isn't this amazing? Say amazing in the chat. I think it's amazing. I think it's phenomenal, by the way. And I do this. It really is amazing. Okay? It's huge. Okay, okay, now number two on this, this is the other option. If you're like, I'm not doing the free evals, Kelly. Okay, okay, that's fine. Okay, so number two is you're going to use a QR code on a sheet of paper, literally, okay. And get them to sign up for a free 20 minute phone call. Now for those that have admins, your admins can do this. You do not have to do this, okay? Doctors do not have to talk to patients over the phone. Guys, please have an admin do this. And then we're going to create. This is what I say. We're going to create a game plan for you specifically to begin your journey. That's key. Okay? So that's what we're going to do here is option one, free eval. Option two, QR code to phone call. You guys see the two options? All right, here we go. So this is the front end. Pay attention. This is marketing. So number one, these are the assets that you need before you do a workshop that have to be developed ahead of time. Number one, you need an email list. Okay? For those that are just starting out, ignore this. You don't probably don't have an email list. But for those that have like 30, 40, 50k dollar businesses a month, you got to have your email list ready to go. And that's why you need a system like our CRM system that actually houses all that. Number two, post on social media daily. Now, I only post per workshop because, like, some of y' all have, like, five workshops. Like, some of my clients right now, they have five workshops, and. And I have to organize them. Okay? So you're going to post on social media daily, but only seven days before that actual workshop. You with me? Number three, you're going to create a flyer of the place, and then you're going to place it all around town. Coffee shops, smoothie bars, like, anywhere where you can hang stuff. Okay? Yoga studios. Decide if you want to give away. We do that, and I'll show you that in a second. And then also, you need. You need to have cold DMs ready to go. All right, so here we go. I would get ready to screenshot this, too. Number one, emails. This is what our email looks like, guys. I'm giving you literally my play by play. This is what an email looks like that we send out for people for a workshop. Okay? To our email list. Some of y' all may have an email list, some of y' all may not. If you do, you need to be emailing your clients weekly updates on what's going on. Maybe you have a newsletter. Maybe you also do that too. But this is an example. So basically, in this email, we call the people out, okay? Hey, are you crossing your legs when you're sneezing, coughing, and jumping? Well, this is why we made this exact workshop for you. I'm hosting a private, small group on this date, this time, and then I'm titling the workshop again. What the workshop is going to do for them. How to stop bladder leaks with pads, without pads, pills, or surgery. In 30 minutes, I'm setting the expectation. You ready? 30 minutes, you're going to learn blank, blank, blank. Okay? And I'm going through this whole email, and then if they want, they reply back, and then I'll put them in the series. That's number one. Number two, you have to create social media posts that look like this. If your audience does not look like this, then please put it to what they look like. My audience in particular are very active females, so they typically look like this. Okay? So I'm going to put my audience specifically looking at her jumping, and then put big, big jumps. No leaks. Yes, it's possible. So these are examples of social posts. Number three, the flyer needs to be digital and printable, and it needs to look like this. You guys see how clear this is? Some of you all Put all these words all over the flyer and it's a hot mess. Okay, Put very clear. What is the workshop going to do for them? Stop leakage when jumping. Isn't that clear? So clear. Free workshop. And then the QR code needs to go at the bottom so they can scan it and actually sign up. Now, when they sign up, guess where it goes to. This is our sign up sheet in the Pelvibiz solution that we already have made. So it literally someone goes, scans a QR code. They put in their information. Name, email, phone number, whatever. It goes right into our system. We don't have to put them in. We don't have to figure it out. And then they start getting emails. They start getting emails. It's that simple. Okay, or you can do this manually. You don't have the system. This is the other way to do it manually. You can bring literally a form, name, email, phone number, and what pelvic issues you're struggling with. I need to know this is very important so that I can start sending them on the back end emails about their specific pain. Guys, if you're. If you're sending emails out about back pain and someone has like, leakage, they're going to, they're going to unsubscribe to your emails. Don't do that. You got to specifically know, like, what, what you're actually targeting. So then here is the cold dms. Okay? This is the scripts. And you guys can like, screenshot this. I can read it to you. Maybe I won't read it to you because I hate reading, but these are the scripts that I would say in a cold DM. So who's. Who's cold DMing people? By the way, is anyone on here? I'm just curious. Can you guys put in the chat? Yes, if you're cold DM. Me? No, if you're not. Yes, if you're cold DMing. No, if you're not. Anyone. No, no, no. Okay, so guys, this is where you're missing the boat. You're missing it. You got to call DM people. You got to figure out who's the mom. Message her this. Like, this is huge. Guys. I'm literally spitting my game right now. Like, this is it. Hopefully everyone's staying on and paying attention because I can't see anyone, but I hope y' all are paying attention. Okay? This is huge. Like, this is the game, and I'm telling you it. Okay? All right, now you got to decide if you got to get. Are you going to do giveaways Guys, we did squatty potties. I'm sitting on my toilet. They get to scan that QR code and see me on my toilet pooping. Yep. For real. Four different ways of how you can poop better. And we. I can't tell you. I'm probably in over a thousand bathrooms in Northern Virginia because our squatty potties are put in all the freaking stalls everywhere. Okay? And they can scan it and see. See me on my toilet. We also do booty mugs that we give away. And it says like orthopelvic. And then on the front it says, sit, relax your pelvic floor. Because I wanted them to relax their pelvic floor. Maybe to attract people. You're like, hey, you show up today, I'm going to get a 50 gift card to Starbucks and one lucky person that attends, you're going to get it. That's how you attract people to come. We did a workshop where I literally gave away 70 something squatty potties. And I told them I was going to give them a gift and I gave them all squatty potties. It was amazing. Okay, so right there, all of the above was how to get people to show up. Now here's the actual workshop. You ready? We're going to move. So I. Hopefully no one's sleeping here. Okay, workshop number one, stop over teaching. Like I said. Stephanie promised me she's not gonna do any more PowerPoints. Okay, no more PowerPoints. And we gotta point out the problem. That's step one. Number two, get them to feel seen. How many of y' all feel seen right now? Am I calling you out enough? Do you feel seen? Okay, you need to know your audience. And if you don't know it, free is your word. Free. Okay, now the next thing, I need you to give them a quick win and leave them wanting more. And by the way, my workshops are 30 minutes. That's it. Are all yalls workshops an hour? Can you put an hour, 30 minutes in the chat? I'm just curious to know, is it an hour or 30 minutes? 45. Joshua's 45. 30. Okay, so about 45 we're seeing. Okay, that's good to know. All right, so 30 minutes, that's all they get. Okay, so here's our step by step guide. Number one, you must show up 15 minutes early. Always 15 minutes. Don't show up earlier than that and don't show up later. Number two, I walk in, I shake everyone's hand. You ready? Guys? I don't know if this camera is going to follow me. But basically. Hi, I'm Kelly. Hi, I'm Kelly. Hi, I'm Kelly. Hi. Why did you come today? Would love to hear what you like to get out of the workshop. Would love to hear what you'd like to get out of the workshop. Would love to hear what you'd like to get out of the workshop. I go to everyone individually that's already sitting there because typically they had a class, and I'm like, hey, would love to know more about what you want to learn about. I asked you guys on today's call, what would you love to learn more about? I need to know that I'm hitting my audience. That's the first thing I do. Most people don't do this because they're like, I got the workshop plan in my head and that's what I'm going to do. And beginners, you can do that. That's fine. But more advanced, this is how it gets. This is how you really dial it in. Okay, number two, if they sign up ahead of time, great. You guys see on the right hand side, check the box they signed in. If you have not had a sign up sheet ahead of time and you want to do old school, name, email, phone number, what you're struggling with, period, pass it around. Before we start, I need everyone to sign in. Before we start, I need everyone's names on that list because that's ultimately why I'm doing this workshop so I can make sure that I nurture these people. Now, I always start with a question. Most of y' all start with your name. Hi, I'm Kelly. We're not doing that. All right, I need everyone to stand up. Everyone stand up. I can't see you, but please stand up. If you're in your bed, then stay in your bed. But otherwise, everyone stand up. Okay, number one, I stand in front of the room, and I have everyone in a semicircle in front of me. And a semicircle so I can see everyone at all angles. Okay, number two, I ask a question. I say, who here wants to learn how to stop their leakage or make sure that their abs are working? Who here wants that? Raise your hand. And typically, because they're there, the whole class raises their hand. You ready? Here's the next thing. We're getting into the workshop. I want everyone to do this with me. This is an active workshop as we're teaching on workshops. Put one hand on your chest, one hand on your belly. Most of y' all that are on this call, you already probably know this, but we're going to walk you through because I want you to feel it and watch my cues that I use. This is very important how I speak because it's clear, direct, and to the point. I'm not humming and hawing going well. I think you need to put one hand here and, like, keep your shoulders down and adjust your nose and adjust your head and, like, adjust your toes. Don't do that. You're just confusing everyone. Ready? Directness to the point. New scene. Here we go. All right, guys, I know you guys want to work your abs and leakage here and figure out if your abs are working and stop your leakage. So place one hand on your chest, one hand on your belly. From here, I want you to inhale. Exhale. I want you to inhale. Exhale. I want you to feel. Notice my words. I want. This is how the communication that you all need help with. I want you to feel what's happening. Is the top hand moving or the bottom hand moving? Raise your hand if the top hand is moving. Okay, so now you see some people raise their hand. Guys, this is the point. Ready for it? Don't miss this. This is it. Whoever has their hand up, that means more than likely you have a pelvic floor problem. You have to call them out. Okay? Okay, now who only has their bottom hand moving? Some people raise their hand. You're like, okay, great. You're more breathing properly. Okay, so now I then coach them. Hey, guys, look at your neighbor. Because they're in a semicircle, remember, so they can see each other. This is the whole point. I need you guys to look across the way and see what hands are moving on them when they're breathing. Because some people still don't even know after they feel. Some people feel it, and they're like, great, I feel that. And some people are like, I don't know. Okay, everyone breathe again. Inhale. Do this with me, guys. Exhale. As you guys see, I'm over exaggerating my chest so you guys can see me. Okay, do you. Oh, yeah. That. You see how her hand is moving? Oh, yeah, she is moving like that. I'm not the person because they don't trust me yet. I'm not the person technically pointing out the problem. Their friends are. Do you guys see what I. Where I'm at right now? Do you guys see what's happening? Like, this is really important to do. Okay? Now the next thing, by the way, I only have three exercises, okay? And. And trust me, we're not doing squats tonight. Next thing I Don't know. Let me see what. What you guys see on the camera. I can't even see myself. All right, great. Okay. And by the way, okay, this is really funny, y'. All. I'm wearing the snap thing. Can you guys see? But I don't have it snapped because I've been in this outfit all day long and I did not want that tightness down there. Okay? So it's unsnapped. So just don't mind me at all. Okay, great. Here we go. All right, so from here, I'm going to pull up my unsnapped top. So what we're going to look at, okay, Is. Is the lower belly moving. Okay, let me tug. Let me tug this thing in right here. Okay? So from here, I need everyone to lift up their shirts. I literally have them do this in class, by the way. I need you to lift up your shirt. Okay, great. Now from here. And then pull your pants slightly down so I can see your abs. This camera doesn't do that. But. And then on a c. Okay. Can you pull your lower belly in? I am using that cue. Can you pull your lower belly in? That's how I'm communicating it. Not, hey, this is the TA muscle. This is the six pack muscle. Don't do that. Say one word or say one sentence. I'm sorry, can you pull your lower belly in? Say that to them, okay? And then see what happens. You're going to see people suck in, you're going to see people push out. You're going to see people do all kinds of weird things. Okay? The people that their bellies don't go in or they go down say, what am I going to say? More than likely you have a pelvic floor issue. I call them out, okay? And by the way, some of you all got. Y' all are like, wow, she calls people out a lot. I don't do it in a scary way. I'm just saying. And reiterating, if you feel that, then more than likely you have a pelvic floor problem. I'm not sure yet. We would have to do an evaluation. But more than likely you have this problem because things aren't working down there. Okay, Next thing I do. Last one. Put your legs in a supine position, exactly like this picture right here. Put both legs up, place one hand behind your back. And can you press into your back, keeping your legs in a TableTop position for 60 seconds? Can you do that? And if they cannot, Guys, more than likely you have a pressure issue or a pelvic Floor dysfunction. And that is why we cannot, you know, hold this position. Now, here's what I do to correct it, guys. I make this very simple, very followable, okay? Three things I do to correct it. You ready? And by the way, this is literally my play by play of workshop. Number one, I go back to them standing, and I give them a different cue. Keep your shoulders down and move just the bottom hand. That's my only cue that I give them that's differently. And it will be crazy, the difference that people will have versus the people that are the chest breathers. They'll actually become the belly breather. Okay, number two, this is my example here. Number two, act like I'm gonna punch you in the stomach, say these exact cues. Guys, I've been practicing for 16 years. Pilates instructor, yoga instructor, every kind of fitness instructor. Back in the day with step aerobics. All the things I have cued the crap out of so many people, I can't tell you. Okay? These words specifically are the ones that make people take the action. Not always. Okay? Because not everyone's same, but these are the words that get people to actually do the thing correctly. So then I want to see if they can get punched in the stomach. If I say, act like I'm getting punched in the stomach and they now are able to do it correctly. Great. A lot of people still can't and they still don't. They don't know. And so then that's when you say, okay, well, then that's why we need to do an evaluation to see what else is going on. Number three, last thing, Press your back into your hand. Ribs to hip. When I say ribs to hip, what I mean by that? Hopefully you can see this camera. Basically, hands here, fingers here, not here. Ribs to hip. You guys see that? Ribs to hip. I'm not flared out. I'm here. Okay? That's key. All right, so now I give them that correction. Now here's my wrap up. Here it is. Now I say my name. For those that don't know me, my name is Kelly Alhuey, founder of Orthopelvic Physical Therapy. Say the company, say the mission statement where we help women just like you stop your leakage and return back to Pilates, okay? And I pass my card out as I'm saying the thing so they all have access to me. Okay? Next thing I do. If there was anything you had trouble with, you need to say these words. Okay? Anything you had trouble with, then more than likely you have a pressure issue or a pelvic. Floor issue. And this is why I highly recommend doing an evaluation that is very important to say. And lastly, here's our offer. Guys, thank you so much for attending, okay? By the way, we're not. We're not done with this, so please don't leave, okay? But this is my wrap up of this workshop, okay? But we can provide more clarity one on one to understand your entire picture. And that's why today, if you decide you want to book, I am offering every single one of you guys a free evaluation for attending. But you must book today before I leave. And then what I do is I have my calendar in front of me, guys, and I literally. I already should have their names and phone numbers was on that list. And I take that list and I literally write, Johnny, 9 o'. Clock, Sally, 10 o' clock on Tuesday, Susie, I don't know, Wednesday at 5 o'. Clock. And I write down the times that they scheduled in for their eval. That's it. It doesn't have to be so crazy, okay? Really does not. Now here's a client. Literally just this week, I had. Okay, she's a client of mine. She's making 11k right now. She in just. Just four days ago, she told me this, and she got seven people from a workshop, free evaluations. And she said, man, I am so busy this week. I can't. Like, she's like, I don't even know what to do because she used the exact steps that I just gave you guys. And there's more to this. Just wait. I thank everyone. I say, hey, guys, to answer any personal questions you, you know, please book your your eval. Do not stay 20 minutes, 30 minutes over, answering everyone's questions. I used to do this. Don't do that, okay? And then leave your card at the front desk. And guys, this is huge. Where everyone misses this. And then you create more work for yourself. Schedule the next workshop while you're there. Don't leave the facility without scheduling the next date in three months from then that you're going to come back and do the same thing. Don't leave there without it. Who leaves there? Put leaves in the. In the section. I need to know y' all are awake. Are y' all awake? Okay? Do you leave without getting another one scheduled? Do you? Yeah. Shelley says leave. Yep. And then guess what you got to do? You got to go on the back end and start trying to chase them again. Y' all don't want to do that. You don't want to do that. Don't do it. So here's my follow up. This is how you get actually to make money. This is it. Okay, so. So this is it. Day one. What am I doing personally? I am booking evals on the spot. Evals on the spot for free. Free. You guys heard me? Free. By the way, once you get better at this, you don't have to book it for free, but, like, you can book it for free. Okay, number day one through day five after the workshop again, I'm giving you guys my play by play. This is really important. This is how you make the money, not the workshop. You call them twice a day. I call them at 9 o' clock, and I call them at 5 o'. Clock. Two times. Two separate times, because they may not be available when I call them. I then email them and I only leave one voicemail. Please don't leave, like, 50 voicemails. Then they're gonna be really pissed and they're gonna block you. Don't do that. Okay? And then I only text them three times that week. If I text them every single day, they'll get mad, too. Y'. All. Y' all know y' all don't like to be texted either. Okay? So this is why we don't do it that much. We only do it on, like, nights. Like tonight, we're like, hello, we're on. Like, we're gonna give you major value. Come on. Okay, so day seven through 14, this is the second week after the workshop. Now, you're gonna call them once a day. That's the difference. You're gonna leave them one voicemail again, you're gonna email them, and then you're gonna text them. And here's the text. The last chance to get a clear path of the beginning of your healing journey. Call us today. And that's it. That's what I'm doing. And then what I'm doing is I'm putting them in our nurture series that we already have booked out. Guys, we have over 22 diagnoses. This took me over two. Over two and a half years to build out with lots of payroll. Y' all don't have that. A lot of y' all don't have that. And so I built this out to where. You guys see here at the bottom where it's like, this is. This would be patient's name, phone number, email. And then you see how it says not booked and it says constipation for this example. Okay, we have specific tags. This one is leakage. Okay, so not book leakage means that I've Created for a whole year, 52 emails per 22 conditions that go out. And this is an example that we have booked this all out, where they get. They point out a problem, they. They get a quick tip, they get what their problem is, they get a testimonial of it. It's already written out for you. It's already done for every condition. We already have that. And that's what y' all need on the back end to help nurture these people so you're not having to call them every day. I'm still not saying don't call them, by the way. Okay, but this is it, then. Y' all need this. All y' all need this. Okay? This is my lovely admin binder. Okay? Even if you're not an admin. Well, if you're solo, you are an admin. Okay? This right here is what I screenshot in. Okay? And this is full. I couldn't screenshot the whole thing, you know, but here's, like, the first page of it, okay? This is the first page of it. This is important. You're ready. I'm going to teach you how to communicate. Number one. What is the issue that you're looking to get therapy for? That's the first line I say over the phone. Hi, do you take my insurance. Hi. What's the issue you're looking for to get therapy for? Hi, do you take my insurance Repeat? Yes. I was just wondering what's the issue that you're, you know, calling us about? Well, I have some leakage. Oh, okay. Well, how long has that been going on for? Step number two, you guys see on here? Step number two. Okay, great. Well, it's been going on for five years. Okay, now here's the most important part. This is it. Like, this is the most important part. This is the biggest thing. The deeper why. Y' all have to understand the deeper why. This is very important. What does you ready? What does your issue stop you from doing? What does it stop you from doing? Why is this important to you? What would it do if I actually were able to solve your problem? What would it mean if I actually were able to get you out of this pain so you can go back to living your life? Like, this is the most important part. And all the therapists miss over this. You guys missed this. You missed it. This is how you actually get them to come in. This is very important. This whole binder is, like, so massively valuable. Okay? It's really massively valuable. This is just like, a little part of the page because it's all I could put on here. But y' all need this. You need to learn how to communicate and you've got to dig to the deeper why. That's very important. Next, we have our digital mind where I've literally taken everything I know and put it into this and I've cloned myself and it is literally my voice. You can ask it anything. And this is where we practice. Objection. Handling. This is where you guys have got to talk to this thing and be like, hey, how do I handle. Look right here. How do I handle the objections? When someone says you cost too much, who struggles with that? Put cost in the chat. Put costs in the chat if you struggle with it. Cost in the chat. If you struggle with this. This is huge because this is where some of y' all can't convert. Remember how some of you guys said you had both problems? Like, this is going to solve it? Okay? So why this matters is because great, you can get leads in the door all day long, but if you can't close the lead, then you're going to be really on the hamster wheel of marketing. This is really important. And it's my voice, it's my tone, it's my, like, everything so that you know truly how to actually help people get their problem solved. It's amazing. And you can talk to me at like 12 o' clock at night. It's great. It's awesome. Okay, now here's another provider that uses this system. She's currently in our program. She joined one and a half months ago, Power Circle. She still works 30 hours at her job. Okay, but she has seven patients, guys a week now because she used this system in the workshop. She just did one at Orange Theory. Got two clients and the manager said, hey, I'm going to connect you with all the local orange theories and you're going to do the same workshop for them. How cool is that? So that also could happen. I was really inspired by this because she's the person that literally is a very busy mom working 30 hours and has seven patients, guys like, insane. And she's like, kelly, I don't know what to do. I'm like, you have to quit. And some of you guys may be feeling this right now where I need you to let go of the stable job. Some of you guys might be there, some of you guys may be fully in your company and that's cool. But if you're like this person, I need you to let go of your job and do the process to this, because this process will be Able to get you out of your job. We've helped hundreds of people with this process get, get out of their jobs. This is just like stories that literally have come up this week that I put in here. No joke. Okay, so just to recap, number one, pick your topic venue. Number two, make sure that you're promoting and marketing correctly. The marketing message is good. Number three, I want you to actually deliver the workshop and do the workshop. And then week 5, 6, 7 and 8 of the 60 day plan, rinse and repeat. Another workshop, another workshop, another workshop, Same thing, same actionable plan. Remember this, you are one workshop away from a full schedule. Remember we talked about the beginning here? 5 people, 15k months. Most of you all wanted 15k months. Well, guess what? You do a workshop well and execute this. You're one workshop away from a full schedule. So here's another one of our clients. Okay? This person is a pelvic PT in Texas. She's he was working 40 hours. She basically joined our pelvic circle and she was able to at a church event. This is another way. It doesn't have to be a gym. This is another example. That's why I put her in here. Okay? At a church event, she got 56 people to come to her workshop. 56 scheduled out nine clients, paid clients by the way, they were not free paid clients. And was able to leave her job within 3 months and now is hiring an admin ot all within 6 months period of time. It is crazy, guys. Crazy. There's another person, last person here, they came into our world at 20K into Power Circle. Okay? Within two months of joining they were actually able to make $40,000. These are PTS in South Carolina and they made $40,000 and actually got their time back to hang out their kids. And now they just hired another provider. So here, I'm going to leave this with you guys tonight. Number one, what do you want? Do you want to do it yourself? Do you want to go slower? Do you want to make more mistakes? Or option B, do you want to do and get on an implementation call and really implement these systems? Highly recommend option B. So this is what I'm going to do for you guys for showing up today. Okay? This is literally it. Pay attention because this is really important. I don't do this. We are going to do or I'm doing one on one calls. One on one calls for 30 minutes over Zoom with myself over the next two days to actually get your 60 day game plan and implement what I talked about tonight to make sure that you have a solid plan. And like I said before, I charge over a thousand dollars an hour. But guess what I'm going to do tonight, free again. I go back to my principal. Free. Because I really want to change you guys and I want to change your freaking life. I really do. And this is for people that are PTs and OTs. You're making 0 to 45k a month. You're a cash base and you need to implement this in 60 days. And if you're thinking right now that I'll someday I'll do this, then this is your chance because you're on the freaking webinar tonight. Or on the freaking, you know, workshop. So guess what? You guys can scan here. I literally only have 20 spots. I'm not joking. I'm going to Atlanta. I have 20 spots and this is it. So when the 20 spots are out, this link does not work. You can scan here, you can grab your spot. Okay? It starts at 6 o' clock tomorrow morning. I don't play. Okay? And once it's gone, it is gone. But I really wanted to do the work this thing for free and I want to impact you all for free. And so tonight that's what I'm doing. So any would love to hear why people are, you know, are scanning this. Any takeaways, I would love to hear it in the chat right now. Like any takeaways for this? I would love to hear where we're at. So where are we at? What takeaways did we get? Chelsea? Yes. You know, I coach. Chelsea's asking about what about coaching for PTA and online coaching. Guys. I'm also the only pelvic floor coach that coaches coaching and coaches online. So I have clients currently in, in my Power Circle program that actually are just online. Like they're just strictly online. I have people that are hybrid that actually do coaching. I'm a big component. I came up with group coaching. This is a whole nother. This is a whole nother webinar and topic. But I came up with group coaching so that we can see multiple patients at the same time, increase our hourly rate to like 5,$600 and then it decreases the value. Like it decreases what the patient has to pay up front because they would only pay like $100 session rather than like 250. And it's a win, win for everyone. And I've come up with that system, come up with how to actually execute it. And I strongly believe in it. And I believe everyone should have hybrids of online and in person. Like I really do, because I've seen it, like, a lot. Okay, no problem, Josh. No problem. Guys, what are your takeaways? What do we learn? What did we learn? That's what I want to know. What did we learn? Takeaways. Love the idea of naming the workshop something rather than pelvic floor. 101. Seems silly, but love the other ideas. I know. I know. Desiree, right? It's funny that there's a lot more to this than I thought. Josh. You know, Josh is a chiropractor, guys. And he was like, what should I do? So, yeah, thanks, Josh, for coming on. I appreciate it. Yeah. Value your worth. I love that. Value your worth. Like, set our standards higher. I can't tell you how much, how many people I talk to that y' all standards are here. I need y' all standards to go up. Like, please, I'm really begging you to do that. Okay. To stop taking 30 minutes Q& A after my workshops and use the questions to book evals. Yes, Elizabeth, that's awesome. That's a good takeaway right there. Because you're right. You spend 30 minutes doing that, you could be spending 30 minutes booking emails. That's a huge takeaway. Communication is key. Oh, my gosh. It's the number one thing. You guys learn how to communicate, you'll make millions. That's really it. That's what I coach is, like, communication. If you can't tell. Stephanie, I've been afraid to give away anything. Yep, I know, but I see. It gets people in the door. See, guys, I'm not afraid to give my stuff away. I'm not afraid. This is. This is, like, good stuff. Hopefully you guys, like, I didn't give you fluff, right? Like, this is good stuff. Like, this is the stuff that's making me millions. Okay? I'm not coming on here just giving you, like, here's my top three tips. Good luck. No, like, I'm literally giving you my play by play. Like, the exact play that I specifically run and coach all my clients to make lots and lots of money. And they. My clients pay me a lot of money. Okay? But I have to move y'. All. I gotta get in your heads. I gotta move y'. All. Like, I gotta get your heads in a good way. The news brainwashes you, so I need to brainwash you that you're the best. Like, I need to move you. I move all yalls butts. Okay? And I got the energy to move yalls buts so that I just. It's my passion. I Love it. That's why I'm here. Okay, Julia said only five spots left. Literally only five spots left. Shoot. Now three. Okay, well, you guys better grab it. Okay, what else? I'm still. Okay, So I learned a lot. I'm a tad confused. Oh, maybe I didn't do my research, but what do you offer? Was that the sign up? What do I offer? The offer is the free evaluation, Deborah. Is that what you're saying? Or like me personally, I'm not talking about any coaching call. Like coaching with me on this call. Like you got, you know, again, you could book a call, but what I'm offering at the end of the workshop is an actual free evaluation. That's it. That's what I'm offering. Free evaluation at the end of the workshop. Can. We can only sign up if you get a spot to chat with you. Yes, you. Yes, my. My offer at the end. Oh, you probably thought I was gonna offer something at the end. No. Yeah, you can sign up. Sign up with me. If you have any questions, just sign up and we can talk. Chat about then condensing. The workshop is huge. That's a really good takeaway because sometimes people do it so long. Okay. Chelsea, good to see you. If. If the. Yes, fay. You can do that, that's fine. If that helps you, you can do that from the length, that's fine. There should be an easy way to do it. But if you need. If you need to just send us an email and say this time, just let me know. Okay. All right, guys. Well, I. Hopefully there. Julia put it in the chat. Hopefully this is valuable. Like, I'm not here to bs. I'm here to actually get work. I'm here to move you guys. I really want you to take action on this. And like I said, the calls with me are to actually implement the systems and do. And be able to actually move you forward so that you can get leads in 60 days and have a full schedule. Whatever that means for you, what we plan tonight, right? And be able to actually change your freaking life. It's about to be 20, 26, and if you're tired of being on the freaking rat race, you know, like, this was me. Like, I'm gonna end it with this. Some of y' all can, you know, if you want to leave. Sure. But like, I gotta end it with this. I was so tired. For the. For those who know my story, you may not know my story. I was in Virginia. I was so tired of being there. I didn't want to be there. I was not Force. But I went there to help my family out, my husband's family out. And it was a situation that I never wanted to be in. And the only reason of why I was able to get out of that situation was because I was able and learned these systems on how to communicate effectively and do this stuff to build a business. And my business, just Orthopelvic alone, was the thing that allowed me to get back to California, the place that I love, and get me out of a situation that was not good for me, not good for my health, not good for myself, not good for any part of being of me. And I need you guys, the people that are feeling that, like, I have to move, I have to change. Like, this is why you guys are on the call tonight. This is why you're here. Okay? This is why I'm doing this, why I'm showing up. This is why I'm giving massive value for free. Because my goal is just, like, literally what I get out of this is the best thing you guys can do is write a review and literally refer someone. Like, literally. That's it. Like, that brings me so much joy, because I know that I can help more people. I can help more people get out of situations that they don't want to be in. Whether or not that's financial, whether or not that's time, I can't tell you because of Orthopelvic, because the practice that I built. Guys, I have the time freedom. I have a clear schedule. I don't know many other therapists that can say that. I have a completely clear schedule. My schedule a month only has three calls on it. My mastermind, power circle. And if I do something like this, that's it. But the rest of the time, I have a clear schedule to actually go and do the things that I want to do or to study to become better. That's it. And I know most of y' all want that. You say you want that. You put the title as CEO, our founder, but most of us aren't acting like it. We're not acting like it. You're just saying that. But then you're stuck in the clinic or you're stuck treating patients online, and you're the one doing all the work. I'm telling you, with systems, this is just a snippet. Like, this is just a little piece of the puzzle. But if you start implementing these systems, it will literally create and change your life. I'm so passionate about this because I'm not just here to be a business coach. I'm not. I'm here to be a life coach and change your freaking life. And I mean it, because it completely changed my life. Having my company completely changed my life financially, time wise. Exchange everything for me. And I was a person that, like, didn't believe in. I didn't believe in myself. I was a person that, like, I can't hear, I couldn't read, I couldn't write, and I had these disabilities and some of y' all don't have this stuff. So it's like, what's your excuse? Like, stop playing small. Stop playing small. That's like literally what tonight is about. Like, live your freaking life and elevate it. Want more? Set your standards high. I can't say it enough. Instead of just saying, yeah, I guess I'll take 5K. Yeah, I guess I'll just, you know, keep treating 20 patients a week. I think that, that I'll be okay with that. What happens if you freaking get sick? What happens if your freaking kids get sick? What happens? Your whole company then goes down. You don't have a company. You can't put that CEO title on your Instagram. You got to put clinician on your Instagram. I'm serious. Because you haven't learned how to be a CEO. You haven't learned how to communicate effectively. You haven't learned how to pull yourself out. These are the skills that you all need. Not more Con Ed. So I'm going to leave tonight. Like, I just appreciate you guys being on so freaking much so I can help spread awareness and get the message out there that we have to elevate and not just take the seconds or not just take, like, it's okay. I'll just quietly sit here and do this. No, let's all elevate together. Okay. I'm just gonna. I'm gonna just chill out because, like, this is. I'm just so passionate. I'm so passionate about it. So. Yeah, Laura. Yeah. Take away. Don't hesitate to act. Do it now and do it boldly. Do it scared. Do it. Show up. Like, just show up for your people and give it. Give it your all. Don't. I'm not hiding anything. Don't hold back anything. Give it, give it away. Give it away. Some of you all, you're going to take it and you're going to say, I'm going to put it together. Great. Some of you all are like, kelly, I'm tired of playing small and I'm ready to freaking go big. Great. Well, then book a call. You know? So, like, it's up to you. It's not up to me. It's up to you. And that's what you've got to decide tonight. All right, guys, I know I'm way over. Sorry I'm keeping all y' all up, okay? But this has been. This has been great. And thank you for participating. I really love all y' all participation. I can't thank you enough for participating, and I really appreciate every single one of you guys, so. All right, guys, we'll talk soon. Bye, guys.