Kelly AlhooiePelviBiz, Pelvibiz · Healthcare Business Strategy Assistant

The 4-Step DM Formula That Works #SalesStrategy #DMs

28 Apr 2026 · 1 min

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In this segment, Kelly Alhooie stresses the importance of posting on social media every day to maintain visibility and keep the audience’s attention. She clarifies that while regular posts serve as a front‑end marketing tool to attract and resonate with an ideal client, the real sales conversions happen in direct messages (DMs). Therefore, creators should focus on crafting front‑end content that makes the target audience say, “That’s me,” and then move the conversation into DMs where the sale is closed.

Chapters

Next thing is social media. As you guys know, you must be posting consistently. I believe daily, okay? I believe every single day you should be posting, and basically when you post, all it's doing is saying, hi, I'm here, remember me, pay attention to me. That's it. The DMs is where all the sales happen, so don't think you're gonna post and you're gonna get a sale. The DMs is huge, so the front-end marketing is what posts Are you creating that's attracting your ideal client or speaking to them so that they say, "Yes, me too," and they start to relate to you?