In this coaching conversation, Kelly Alhooie emphasizes the critical role of consistent, strategic messaging for cash‑pay pelvic health practices. She advises auditing messaging every three months, monitoring competitors, and using the PelviBiz Marketing Planner to structure cold outreach and positioning for various studio partners such as Pilates, yoga, and boot‑camp facilities. Kelly also outlines a community‑building approach that leverages Facebook groups and professional networks (doulas, midwives, nurse practitioners) to foster collaborations, collect contact information, and maintain direct communication via text and email. The dialogue highlights the importance of a small‑knit community as a growth engine, illustrated by Kelly’s rapid scaling of Ortho Public, and provides actionable steps for practitioners to implement these tactics.
Chapters
Messaging is key and you will have to do it over basically every 3 months. I reevaluate my messaging even if I feel like I have it. I relook at what are my competitors saying, what it's like. I'm always auditing my messaging. Messaging is so key when it comes to marketing. Okay, then what I need you to do is we have to have a method because the method is going to help us over the phone with these objections, right?
Okay.
And so the method right here is really important to go through. Then from there, you see how it says PelviBiz Marketing Planner. Yeah, this is key of how you're doing your reachouts. Okay. And we have come up with— this is one of our systems. This is our marketing system on the front end of marketing that I was talking about. Yeah, this is how I cold reach out to people to say, hey, do you want to set up a workshop now? With that being said, you may also need some help. You see number 7 where it says like lead outreach and positioning? Yeah, I would use this and download this because this helps you talk to how do I position to a Pilates studio? How do I position to a boot camp? How do I position to a yoga studio? Right.
Yeah.
So this allows them to be like, oh, this is why it's beneficial for me to let you in because it's all about them and it's nothing about you. Okay. And this is also really helpful for the Facebook group that you were talking about. If I'm in your position, I'm going into that Facebook group being like, guys, I want to build community. Community is key. I want to build community. And I'm looking for all the doulas, midwives, nurse practitioners, and blah, blah, blah. Please reach out because I'm thinking about doing a collab, uh, community.
I wanted to do like a happy hour thing and just like invite all the doulas. I like, I've, I have that idea in my head, but I was like, when do I do that?
Basically, we can do it as soon as, as soon as possible.
Maybe that's now. Yeah, yeah, yeah. Okay.
Yep, yep, you got it. And so you're gonna message all those people, you're gonna get their cell phone numbers, okay? So we can text them and you're gonna be like, hey, get their emails, hey, would love to meet up, let's see how we can collaborate. And you're gonna build kind of your, your small-knit community because that's gonna be the barrier out of anything. That's the thing that grows you into a, you know, a big company, like a million dollar company. I'm telling you, the community is number one. It's how I built Ortho Public from here to here in 2 seconds. It was community.
Yeah. And it's like, I feel like I have so many connections already in the community and that's how people, you know, like people would call Bloom and say like, hey, my friend saw Kristi and like they'd try to put them with someone else and they'd be like, no, like I need to see Kristi. Like I feel like I already have some recognition in the community and I, I want to now market myself instead of being like, yeah, come see me at Bloom. It's like, now I can say, come see me at Tampa Pelvic Health. Yeah. Okay. Love that. Okay.
