Kelly AlhooiePelviBiz, Pelvibiz · Healthcare Business Strategy Assistant

The Private Practice Shift More Therapists Are Making in 2026

22 Jun 2026 · 1 min

Watch on YouTube

1:15

In this monologue, therapist‑entrepreneur Kelly Alhooie recounts her evolving relationship with social media as a marketing tool for her solo private practice. She begins by describing her initial hatred and inconsistency, viewing platforms as superficial and feeling overwhelmed by a lack of followers. Recognizing its potential, she attempts to create short, patient‑focused video clips between appointments, but the approach quickly leads to fatigue and logistical strain. After hiring staff, she restructures the workflow: providers record content, while administrative personnel handle editing and captioning, turning social media into a sustainable, delegated marketing system.

Chapters

I can tell you my experience with social media has been a journey. When I first started as a solo entrepreneur, I was so inconsistent with it. I absolutely hated it. I had zero followers. I just despised it. I thought everyone was just trying to look cute. It was in the era where everyone was like looking fake and airbrushed and in bathing suits, and it was just like, oh, this is so stupid. Um, so I never really was a fan. And then I started to realize and change my mindset that this is a massive marketing tool. And that I need to learn it. So then I started to try to do it, and then I try to do it in between patients. So I'd see a patient, then in between there, whatever I did with that patient, I would pick like one tactic that I use with them. I would record myself and put it on social media. After a while, I just got tired of doing it. Sometimes I would do it, sometimes I wouldn't, because I'd have to pee in between patients or get something for a patient, and it all just became too much. So then when I hired staff, I was like, oh, okay, cool, like now I can have them do it. So I had my providers film videos, and then I had my administrative people, um, do the editing of the video and like do the text on the bottom half of the screen.