Kelly AlhooiePelviBiz, Pelvibiz · Healthcare Business Strategy Assistant

Two levers that actually work #LeadGen #Proven

9 Jun 2026 · 1 min

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In this concise monologue, Kelly Alhooie explains that there are only two effective levers for acquiring leads: workshops and paid advertising. She describes workshops as a proven, quickly deployable system that can move a prospect from cold to paying customer within a single day, delivering high‑value sales (e.g., $3K) without upfront ad spend. In contrast, paid ads require a multi‑week to multi‑year sales cycle, a three‑month learning period to fine‑tune targeting, and continuous budget investment. Kelly positions workshops as the optimal choice for businesses needing immediate clients and lacking the runway for ad spend, while acknowledging ads as a longer‑term, cost‑incurring strategy.

Chapters

There are only two levers to pull when it comes to getting leads: workshops and ads. That's it. So workshops are a proven system that you can create, that we help you create, to be able to get people from very cold to warm to hot to then becoming a customer in one freaking day. Ads, on the other hand, those sales— I call them sales cycles— those sales cycles could be anywhere between 30 days, 2 weeks, 2 years, and you actually have to pay money for that. So if you're someone that's like, Kelly, I don't want to invest yet in doing ads because I don't have that long runway of allowing the ads to like do their things and figure out your audience— and by the way, it takes about 3 months to really kind of get it down— and you need clients like right now, then workshops are the way to go because literally in one day you get someone that does not know you to then like you, to then book with you in one freaking day, and they give you $3K instead of you spending $3K on an ad.