Wasting Ad Money? Answer Calls in 60 Seconds!

9 Jul 2026 · 1 min
0:37

In this brief monologue, Kelly Alhooie advises that paid advertising should only be used for clients who can answer incoming phone calls quickly—ideally within 60 seconds and preferably within 5 seconds. She cites a statistic that failing to answer within about 5 seconds results in an 80% chance of losing the lead, even if the prospect has completed a form on the ad. Consequently, running ads without rapid call response wastes ad spend.

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