Why You Need Systems as a Pelvic Health Business Owner

What's up, guys? Welcome to the Pelviz podcast. I'm your host, Kelli Elihui. Today I want to talk about a webinar that we have coming up, April 10th, and I need all pelvic floor therapists to attend. And I'm not just saying that, just to say that I really believe it is going to be something that is going to organize you, get more time back, get more money with a lot less stress. And so it is going to be April 10th at 7:30 Eastern Standard Time, and we're going to be going over the systems that you need. Okay? Now hear me out on this. You probably think systems. Systems, I know, is not a sexy word, okay? But here's the thing. You either learn the systems that are going to work 247 for you, or you're going to be working 24 7. So which one do you want? Like, really, which one do you want? I've now been doing this for a fair amount of time, and I started to realize a couple things. Number one, Orthopelvic was built because me, Kelly Alhui, is the pusher behind Orthopelvic. Okay? And I started to realize, well, what does it look like if Kelly Elhuy doesn't push Orthopelvic, who's going to take over? And so I was thinking, like, well, is it a person? Is it whatever? And by the way, no one's ever going to push as hard as you do. Being the owner of your company, you're just not. They don't have the liability that you have. It just is what it is, right? So I was like, well, I know a machine can probably push the way I do and probably even harder because it can work. It doesn't have to sleep. I have to sleep. You know what I'm saying? So I started to realize and develop tools that help. Pelvic floor therapists already have what it took me two to three years to create. So the way I was kind of, you know, doing my programs before is I was teaching on the thing and then having them make the tool and then having them use the tool and then have them implement the tool. And then I realized, shoot, the problem is that takes so much time and I just am adding so much people's to do list and they get overwhelmed and then they stop doing the thing. So then I thought, well, I've already built out the tools and I've already built out the systems, so why don't I just give you guys my systems and that's what we're doing going forward and going to be teaching on the systems that you all need to be able to work 24. 7, AI is here whether or not we all like it or not. Okay? Which means companies are going to be able to out produce other companies very easily because of AI. It is a tool that people are using to be able to get ahead and produce more content, do more things. Because AI doesn't sleep. So if you guys do not have a machine that is working for you 24, 7, you are going to lose out on the market. You really are. Your business will die. And I hate to be doom and gloom, but that's the way it is. So you really have to understand that you're going to need tools that are already built out for you that already do the thing that you want it to do. And you just got to learn the system of how to do the system. That's it. And it's going to save you so much time, so much overwhelm. It's going to decrease your to do list because you're going to be able to just be like, oh, let me just implement and do the thing. And so I don't know, I mean, I'm just kind of, when it comes to this webinar, I think it's going to be very enlightening because maybe I'll kind of go through like the top systems that we use probably for this podcast. I think that'd be very like, helpful for you. So the top systems that we use is, number one, a marketing planner that I came up with. It's the Pelvibiz Marketing Planner. And it's a tool that we use that allows me to organize my personal schedule, my business schedule, put different workshops on there, know how I'm networking with these people, who am I talking to, keeping track of that, who do we need to follow up with, all that? It's a big tool that it's in one place that organizes everything and everyone so that you don't miss a connection for your community. So if you don't have that Pelby Biz Marketing Planner, you're missing out. And if you want it, I'll maybe put the link below or just say DM me on pelbyviz and we can get you the link for it. But we're about to release the Marketing Planner because it's been super helpful for us. And it really just keeps track and keeps organized of your life, of your leads, your relationships, of the people you're trying to connect with. Guys like, think about this, have you ever been at an event? Like, let's just say an event personally? And you go, and you're like, oh, hey, Heather. Nice to meet you. Put Heather's name, contact and your phone. And. And then you're like, crap, what was that girl's name? Where did I meet her at? And you're searching through your phone and you're like, shoot, I don't remember her name. What did she do? Is anyone with me on this? And then you go to. Let's just say you do a workshop. And this person's like, hey, I really need help. I really need. And you're like, great. What's your contact? Go ahead and give me that. You put it in your phone and you're like, crap, who is that person again? Oh, yeah, wait, a week later, you're like, shoot, I think I did get her number. Wait, I haven't called her yet. Oh, wait, I did call her, but she didn't answer. Guys, if you're doing this, you're spinning your wheels. You're firefighting. You do not have a system that means you're being inefficient. And when you're being inefficient, what does that lead to? You're going to become frustrated, resentful, tired. And when you're tired, how can you give any energy to yourself, your kids, the company? You can't. And then what happens is you give up. So if you want a business that runs 24 7, I highly recommend you invest in systems. Systems. System. Systems. And again, I know systems is not a sexy word, but systems. And guess what? We have them. And they're already built out for you. So if you want the fast track, let me know. Okay, so that's just one example of a system that we've used on hundreds of our clients to get results. And an orthopelvic second system. Emails, back end, front end, not booked. Book people, all the different things. Are you using emails, meaning someone calls, they say, no, I don't want to come see you. I want to use my insurance. Is anyone with me on this? How many times have we gotten that? How many times? A lot. I want to use my insurance. Okay, great, Sally. Okay, bye. Bye. And it shanks up the phone and then it goes nowhere. So maybe. Maybe you're doing Google Ads. Maybe you just paid $50 to anywhere between $50, probably $80 for that lead, just to call your office and she tells you no because you don't take insurance. Well, crap. I pay money and I'm not even getting any Money in the door. So how do you make up for that? That's when you create different offers to give them so that they take maybe a lower offer and still learn from you. Is anyone doing that? Guys, do you have those emails set up? Guess what, we have them already written out for you. Already done, already tested. This has taken me years and years to perfect. So guys, think about how much this is costing you. It is costing you a shit ton of money to not have these emails done. And every single day that goes by, it's costing you more and more and more because that person calls, you don't book them, and then all of a sudden you lose them as a lead. So every single day, this is not done. It's costing you money and it's costing you energy, but if you had the system, it's working on the backend for you without you even having to think about it. And. And now my overwhelm is completely cut down because I don't have to think about Johnny that just called. I didn't book him. Now what do I do with him? My whole system takes care of it on the back end. Like, this is huge. This is huge. And by the way, this has taken me years and years to perfect. So you guys don't have to do it. It's already done for you. It's freaking amazing. Lots of payroll. I spent lots of business coaching I spent on this stuff, okay? So I probably spent over $500,000 in business coaching. I'm not kidding. Okay? To make sure all these systems are top notch and that they work over and over and over again. Whether or not you have an online business or whether you have brick and mortar or you have a hybrid of both. It works. Okay, the next system, increasing phone conversions, we have a system for that. How to get people. Guys, the market has shifted. I don't know if you guys have seen it, felt it, whatever. The market has shifted. People are way more apprehensive to pay 200 to 250 a session. They are, they just are just is what it is. So how are you combating that? What's your percentage of conversions over the phone? Are you giving some kind of. Are you keeping. Well, first off, are you keeping track of it or do you have a. Do you have scripts written out? Do you have. When they say, well, I'm going to call someplace where, you know, they take insurance, are you guys just hanging up the phone then and saying, okay, I guess they'll just call somewhere else? Or is that the start of when you start Actually handling that objection. If your admins or you are not pushing past that, you are losing big time, guys. You're losing out on those people. Because to me, that's just the start of the conversation. When they say about insurance, do you know what makes you truly different? That's huge. Okay, so we have systems that combat all of that. The next thing is, do you have a method and something that makes you unique? So if I said, hey, Sally, why should I come see you versus your competitor down the road? If you hesitate right now, okay, I'm talking to you guys that are listening if you're hesitating right now, and I said, why should I come see you versus your competitor? That's a problem. That's a problem. You have to know the answer on why you are different from your competitor. You have to know it. So for us at Orthopelvic, why we are different is because we create a team for you and we actually solve your problem and get the result. We don't solve your problem a little bit, and then all of a sudden it comes back. Because that's what our competitors do. They're going to solve it to get you out of pain and they're going to stop there. What they don't realize is you can't stop there because there's another part to it that they're completely missing, which is the re education part. And if you don't reeducate that muscle, how to fire and when to fire, the problem will come back. And we don't just keep you on the table. We get you moving and working and. And, you know, making sure you are getting to the top of that mountain or running that marathon or hitting that pr. We don't just stop by getting you out of pain. That's what actually makes us different. So if you guys don't know what makes you different, that's a problem. You're going to need a system to tell people how you're different. And you cannot just say, hi, Sally, yeah, we're better. We're better. You know, look at our reviews. I mean, you could say that. You could say, look at our reviews. But, like, that's not going to convince anyone over the phone in the moment to, hey, can you pull up our reviews right now? Like, they're not going to do that. Okay, so do you have a system for that? Fifth system we have is, do you know how to sell digital products? Are you creating assets along the way? Are you monetizing everything that you're doing in clinic or online? Are you selling stuff. Every single one of you has something to sell. And if you don't, we have it. And you can just sell what we have. You could take our stuff and sell our product. You get the money. We did all the work on the back end. For instance, you could sell our hdp. We spent over six months. Six months just creating the outline of how this is going to be laid out. Over 900 different exercises per diagnosis. Every single visit on what to do. Six months just to lay it out. That's not even all the time it took to record all the videos. Okay? It's not even the endless amount of payroll that I spent paying those people to do those videos. So. And you get to get it for free. You know, it's there. It's easy. We have the system for it, and you get to implement it. And then if it works for you and you're like, hey, yeah, but I could do this a little better. I could step it up. Cool. Then you can make your own. But in the meantime, sell ours. It's that simple. I'm literally, literally giving you stuff. Okay. Sixth system is a hiring system. Oh, my God. I made so many mistakes in this hiring. So many mistakes on not setting expectations clear, on not knowing what the hell I was doing on. On. Oh, my God. Like, within two months, I hired my first pt. She quit because she was like, you don't even know the difference between a W4 and a W2. And you lied to me about what I'm getting paid. Well, I didn't lie. I just didn't know. I didn't know what the word payroll meant. Okay, like, for real. Okay, so navigating that. Navigating how to put out an ad so. So that you actually attract the right person and not the wrong person. So then you have to let them go in three or four months. And that's like, such pain in the butt. How do you let people go? How do you hire people? On what does that look like? How do you create a culture that people actually want to work for you? How do you create a culture that people actually want to stay working for you? How do you get rid of all the bad apples? How do you handle a problem when an employee may not be doing something that aligns with the vision that goes with the company? How do you handle that? All these things come with hiring. How do you train them to be like you? All these things go with hiring, and it's super, super important to know how to handle it. So we have systems built all around that already for you that you can take and use immediately and get started. The next system, how to build energy, how to stay in the game with your mind. Most people don't believe that they need this. And I believe about 80% of people need this. I'm not kidding. About 20% just need tactile. About 80% actually needs to know. How do you specifically keep your energy up to stay in the game? Because when you have energy, you can do whatever, you can fight whatever fire, you can handle whatever problem. But if you don't have energy, guess what, you're not staying in the game and you're going to go out. How do you build your confidence? How do you feel confident with something when you don't know if you're going to get the patient that result? You've got to convey confidence, guys, to keep the patient to stay on. So that's another whole system is how you're going to build energy, the patient. The eighth system that I say is social media. Are you good at social media? Do you know how to do social media? We have systems that break down social media super, super easy for you so that you could just take our hooks, put the hooks in and immediately implement the task. That's it, super simple. Next system we have is money management. Understanding finances, understanding how to get your finances right. How much do you have to have in savings? How much do you need to pay for taxes? How much do you allot for payroll? What does it look like to buy space? What does it look like for overall monthly overhead expenses? What does that look like? Are you going to put a retirement plan on there? Are you going to package a student loan forgiveness thing? When people come on, what does that look like? Okay, all this stuff, super important. So overall, how much money you're going to have left in the bank just in case something goes down? Are you going to buy your office space? If you're going to go on, if you're going to, you know, do a brick and mortar, what does that look like if you're online, how much do you need to allot? Who do you need to hire? Like all that stuff is very, very important. How do you get leads coming in the door? How many leads do you have so that your cash flow is consistent and it isn't like riding a roller coaster. This is again why you need systems. So you don't have this up and down where it makes you go nuts because you don't know when you're going to get paid. Next system number 10, time management and scheduling. Have you audited your time. I have a whole thing on that. How do you organize your schedule? Guys, I highly recommend people taking off every six to eight weeks so that they can just chill out and do a refresh of their brain. What does that look like? Okay, like you gotta do that. This is very, very important. Next system I have is building community. How do you build a community? How do you put on a summit? How do you be known in your community? Guys, this is what I did Orthopelvic on. I did an online summit. It absolutely skyrocketed. Orthopelvic because I got all the businesses to collaborate and, and I was able to take over the market here and get everyone to know Orthopelvic. So do you have systems that allow you to build the community while you're sleeping? Not that you're pushing it. Okay, is there stuff going out while you are sleeping to build your community? Is there? More than likely. A lot of times I find there's not. Okay. And so this is how these systems. So to wrap this up, these systems are what makes everything work 247 without you having to work 24 7. And if you want the fast track and access to these systems, comment below or DM us@pelvibiz and we would be happy to get on the phone and talk about what systems that you specifically need and what that looks like for you. Okay, this is the way we are moving for Pelviz and we are going to literally walk you through these systems. We are going to hold your hand, we're going to do these systems together so that just once a month you are working on your actual system that you need to create and that's it. So you spend one day a month working on your business. The rest you're doing, you know, taking care of the kids, doing time for yourself. Maybe you're seeing patients, maybe you're developing products, whatever it may be. But we are going to spend one day a month doing these systems so that you feel confident you don't have to touch it again. And the system is actually working for you. So if you want that, let us know. DM us Elvibiz P E L V I B I Z Pelvibiz on Instagram. You can add us there and say, hey guys, I want your systems and be happy to chat about it. So hopefully this helpful guys and we'll talk soon. Bye. Bye.