Why You're Afraid to Charge What You're Worth — and How to Finally Get Over It

14 Apr 2026 · 7 min
6:50

In this solo coaching presentation, Kelly Alhooie reframes sales as a form of helping, especially for health‑space entrepreneurs. She stresses that selling is not about being pushy but about delivering life‑changing solutions and believing you are the only one who can solve a client’s problem. Kelly shares her personal story—growing up poor, paying off $230k in medical school debt, building multi‑seven‑figure businesses, and exiting a brick‑and‑mortar practice—to establish credibility and illustrate that she once faced the same money‑belief issues she now teaches others to overcome. She explains that most practitioners undercharge because they were never taught about money; she urges them to view payment as a fair exchange for solving a massive health problem, not as taking money. Kelly sets a concrete pricing benchmark: practices must charge at least $200 per visit (online or in‑person) to achieve sustainable growth, regardless of town size. She backs this claim with experience coaching over 400 practices across diverse locations, showing that belief and a unique system—not geography—drive success. Finally, she emphasizes the need for a repeatable system that differentiates a practice and delivers consistent results, positioning herself as a qualified coach who can guide others through changing money beliefs, pricing correctly, and implementing effective systems.

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