Kelly AlhooiePelviBiz, Pelvibiz · Healthcare Business Strategy Assistant

You Actually Have TWO Businesses (Most Don't See It)

2 Mar 2026 · 1 min

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1:29

In this talk, the speaker shares practical time‑management tactics for entrepreneurs and CEOs, emphasizing that a business actually operates in two distinct modes: a "builder" mode focused on creating and solving core problems, and a "meeting" mode centered on administrative and client‑facing interactions. He advocates heavy use of Google Calendar alerts to cue task switches, and recommends structuring the week so that dedicated builder days dominate the schedule. By spending more time in the making phase—thinking about vision, next steps, and biggest challenges—leaders can drive real growth, whereas lingering in meeting‑heavy cycles (e.g., endless patient or marketing meetings) stalls progress. The overall message is to consciously allocate time to building work and use calendar tools to enforce that discipline.

Chapters

So number one, I am very heavy on Google Calendar now. I used to not be, but I am now. Because what I realized is Google Calendar can alert you when you need to do a task. So that's really beneficial because if something dings, it's like, ding, time's up. I can now go do whatever, right? And so. Or I could do my next thing. So what I realized is how I really move the business forward is two, two ways. Number one, there's a builder day, and number two, there's a day where I take meetings. Meetings, meetings. For some of you guys, it might be patients and meetings. Marketing might be all that. Okay, if you are a CEO, you want to do both, but you want to actually spend more days in the making phase, where we're in the building phase. Making, building, Same thing. Okay? Where you are thinking, you are thinking about bigger vision, you are thinking about what's the next step. You're thinking about what's the biggest problems, how do I solve it? What? That is actually where you're going to move the business the most. And most of you guys want to stay on the days where you just are the meeting days and the to do list days. But this is the beginning of your career. You're like, your schedule, if you look at, it's full of patients, it's full of like marketing meetings. But if you stay in that cycle, you'll never, ever get out of that cycle because there's no time in there, then where you're actually building your business.