In this solo presentation, Kelly Alhooie explains how clinicians—particularly physical therapists, chiropractors, and occupational therapists—can build a thriving online healthcare business in 2026. She argues that clinical expertise alone does not sell online; instead, clinicians must become top‑tier digital marketers and learn to deliver measurable results remotely. Alhooie outlines four primary business models (pure teletherapy, virtual coaching/influencer style, hybrid, and in‑person) and stresses that each requires distinct skill sets. She highlights the regulatory differences between teletherapy (HIPAA, documentation) and virtual coaching, which can operate across state lines without traditional medical compliance. The talk also covers strategies for building a location‑independent brand and community, illustrating that clinicians can grow a patient base even while moving frequently. Throughout, she shares real‑world examples of clinicians succeeding in each model and emphasizes the need to master both marketing and remote result delivery to succeed online.
Chapters
All right, today I'm gonna talk about how to build an online business in the healthcare space in 2026. So if you were thinking about going online, this is what we help people with to be able to actually get patients, not just to sell a course, but to actually have a business that thrives, that you can make money, you can be anywhere you want, and you can also get patients the results. So if you are a physical therapist or chiropractor or occupational therapist, this video is for you today. So here we go, let's get into it. Number 1, if you want to be online, you have to think of yourself as a massive digital marketer, period. You have to be the best digital marketer to be known online. I've seen it over and over again. People just assume that they're going to create this course because you guys are amazing clinicians and you believe that because I'm so amazing, I've gotten people results, that immediately people are going to buy the stuff. And that does not happen. And so I am seeing this, uh, switch from courses to actually implementation and certainty, moving more into the online space, which I think needs to be had for more consumers to actually want to do, um, online. And by the way, I should say this, I have people in my program currently that strictly just do online businesses and they work. I have people that do hybrid, they work. I have people that do just in person, they work. Every model works. It's just that you're going to have to have different skills for different models. And so if you want to be online, you have to be the best at marketing, and you have to be good at getting the results online. And I think most clinicians feel not confident in getting someone results because in the schools just taught us hands, hands, hands, hands, and they did not teach us online. So not only do you have to learn a new skill, of making sure that you're getting the result without touching the patient. But you also have to learn how to get your brand and awareness and your name out there and build community all online. And by the way, if you do online, that doesn't mean you also can't do in-person. Meaning, especially if you like move, you're a military spouse and you move every year and a half. Well, guess what? You got a year to freaking build, even if you're in a place for like 3 months. Guys, when I would come out here to California and I wasn't here full-time, it's like, cool, I got an opportunity to build a community out here, you know, in person, because I can like meet people. Like, that's cool. And by the way, you can build a community— you don't have to be in person, you can be anywhere. I also coach people that live here in California and are building a business in Hawaii. I coach people that lived in Virginia and then also are building a business in Miami, Florida. So you don't have to be in the location to build the business, if that makes sense. Um, and so I'm going to break down— I have it on my whiteboard here— I'm going to break down what needs to be had that you have to do if you want to do teletherapy or you want to do virtual coaching. Coaching you can do all across state lines. You're basically doing what influencers do. They help, they help people and inspire people to get the results that they are looking for. Cross state lines, there's no HIPAA, there's no notes, nothing. Highly recommend doing that. Or you can be under the strict rules of teletherapy where there's HIPAA, you have to do notes, um, and it just, you know, is teletherapy.
