Your DMs and Emails Are Going Nowhere (Hope Marketing) #business #marketing
In this segment, Kelly Alhooie introduces the concept of "hope marketing," describing it as the common but ineffective habit of promising to follow up with new contacts after networking events—only to forget names, lose motivation, or never actually reach out. She illustrates the problem with relatable scenarios: forgetting a person’s name, receiving robotic email auto‑responses that stall progress, and feeling nervous or clueless about how to craft direct‑message or email outreach. By highlighting these pain points, Kelly aims to make the audience aware of how such habits waste time and energy, and she signals her intent to provide strategies that break the cycle so professionals can move from hope to action in their networking and outreach efforts.
Chapters
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