Double Your Profit Day #19 Conversion Rate HACKS Top Experts Use to DOUBLE Bookings

Welcome back to Double Your Profit Series. Today, we are talking about raising your conversion rate. The conversion rate is how many potential customers you have turned into paying customers. When a lead comes in, and I'm gonna go buy a lead from Angie or from Modernize or from Google, my first conversion rate is converting this interested party into a booked appointment. So that's call booking conversion rate. So the biggest differences that you're gonna see is what is your lead booking rate and what is your raw booking rate. Lead booking rate is if I had 10 leads, an ideal number to book would be like 8 or 9, and that's for like interested party, high intent leads. And there is low intent leads, and that's a different booking rate. So low intent leads would be maybe I got 100 leads at a home and garden show and I'm gonna call them up or whatever, and my booking rate there might be like 40 or 50%, and that might be good. Sort of a warm or lukewarm or cold lead is going to have a lower booking rate because the intent is lower. Whereas a high intent, like, hey, my heat is broken, my AC is broken, I have no power, I have no water— that's super high intent. Like, they, they got a problem and they need you to solve it. So you should be booking 80 to 90% of those leads. The other one is raw booking rate. And raw booking rate is for the total number of phone calls that I received today, what was my booking percentage of the total number of calls? And I mean total. So if you get 100 calls a day, right, like a 30 to 40% raw booking rate is considered Good. The reason that that conversion rate matters—I'm just going to illustrate this problem, and then we'll do another conversion rate problem too. But if I increased my call booking, let's say like hey, I'm finding out that my high-intent leads, like my LSAs, they're calling, and I'm only booking like 60 to 70 percent. But each lead is $90. That super expensive lead—if I book two more of those, then the ROI on my marketing goes up so much more. It goes up like 20 or 30. Because you booked 2 more out of the 10. The whole idea of increasing your conversion rate is kind of beautiful. You don't need more, you already have enough. The philosophy is, how do I do more with what I have? I don't need more leads, I need to book more and handle better what I already have. The next conversion rate that we're going to care about is how many of those booked jobs turn into paying customers? Did we go out to the house? Did we convert that appointment into a sale? If I have 10 calls on the board and I only sell 5 of them, I have a 50% conversion rate. What if my average ticket's $100? That's a $500 day. If I sell literally one more, it's a $600 day. That's a 20% increase in sales from doing one thing slightly better that I don't need more of. So that's the power of increasing conversion rate. Like, you already have it. You Maybe you're not answering fast enough. Maybe your objection handling isn't very good on the phone. Maybe when you get out to the call, maybe you don't have a great sales process. Maybe the way you present options isn't good. Maybe you don't present options. Like, there's a ton of things to work on. There's no shortage here, but it is an important concept to understand because you already have it and you don't need more money. So what we're saying is, hey, do you want more money for zero additional input of cost? Like, you wanna talk about doubling your profit? Like, that's how you double your profit. You just take what you've already invested and you maximize it.