Kenny Keller turned his helicopter business into an online ground school launched March 1, 2012. He built it from his notebook, charged $297 per course, and grew to 400 paid customers worldwide in three years. One sale came through while he was driving to an expensive flight.
March 1, 2012.
Over 400 paid customers worldwide.
About 1,400 free members.
$297.
And giving you all these tips. And I just got started with it and I started blogging, doing all this stuff, trying to market my helicopter business on the side. And pretty quickly, even though I wasn't very confident at it, I got hooked on it and I really started to enjoy it. So I'm trying to market my helicopter business again as going down the tubes. I'm supporting it with my full time job. It's draining all my money there too. And towards the end of owning that aircraft, I started an online helicopter ground school, which Nick Logan was the one that suggested that to me. After I started doing the blogging and the videos, he said, you should start an online ground school and base it on your notebook. So I did that, started the online ground school, based it on my notebook, launched that March 1st of 2012 and now over three years later, I have over 400 paid customers worldwide. I have 1400 free members at this point. Meaning they've come in, they look at the training, they have a sample that they can look at and some of them come back and buy a week later. The longest I've had is a guy that took a test drive, looked at my training and he came back and bought two years, two months later. The proof in drawing the people, in giving them content to look at and an opportunity to buy when they're ready is really an awesome thing. The online ground school gets going and I'm about to the end of the helicopter thing and I'm driving to, to work one night to the airport to fly with the gentleman. And I'm driving to the airport and I'm thinking, well, I got like 60 bucks on one card and $40 on my other card. And if they can, fuel is going to be about 150 bucks. And I'm like, how am I going to pay for this tonight? And I'm thinking, well, I can ask the customer to pay for the fuel and I'll reimburse him later or credit to his account or whatever. About that time my phone goes off. So I'd been online selling a few months. I sell my package online for 297 was the price at that time. And I'm all excited, thinking, wow, you know, I just made money driving down the road going to the airport. So. Sam.
