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Madison Square Garden's Ringling Brothers charges $125 for premium seats while Big Apple Circus, offering nearly identical performances, can only get $50. Brand familiarity lets live entertainment producers charge significantly more.
Madison Square Garden's Ringling Brothers charges $125 for premium seats while Big Apple Circus, offering nearly identical performances, can only get $50. Brand familiarity lets live entertainment producers charge significantly more.
Familiar means safe, and Ringling Brothers, as a result, can charge a premium. For Madison Square Garden, the main venue where Ringling Brothers performs, they get $125 for the premium ticket. Big Apple Circus, the number two competitor for the exact same seats, the exact same venue and the almost identical performance can, at the most, get $50 a.
Ticket.
