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Scarcity makes us want things more, a drive left over from when our ancestors had to hunt fast or starve. The less available something is, the stronger the urge to grab it.
Scarcity makes us want things more, a drive left over from when our ancestors had to hunt fast or starve. The less available something is, the stronger the urge to grab it.
The lesson is this. The less available something is, the more desires it becomes. It's hardwired into this all the way back to the caveman days. The less meat that was out there, the sooner you had to get it, the less berries, the faster you had to move.
