Taylor Swift's visible gratitude toward her fans makes her feel approachable, while many other performers adopt a self-congratulatory stance that pushes audiences away. Amy Cartelli creates a similar relatable connection through authentic appreciation.
I watch Taylor Swift come into an audience, for example, on stage, and she has this perceivably very genuine appreciation for, wow, these people keep showing up. Right. You can just feel it and see in her. She's awed and inspired by putting on an awe-inspiring event, but she is with the audience. And to me, that's relatable. Like, if I had the opportunity to walk onto a stage of any size, that's the feeling I would invoke. And if you did, I assume the same thing. Like, all these people are here because Amy Cartelli is here. There's this cool relatability as opposed to other brands in this space, other individuals that come up and like, oh, you're lucky that I'm on stage.
