A framework for spotting business opportunities from market disruptions. The Tesla Cybertruck is used as an example: its launch creates ripple effects across industries, from security escort services to off-road adventures to bulletproof glass for electric vehicles.
When something changes the market, the market itself changes. Always look for the splash the cybertruck in this case. Then look for the ripple effects. Bulletproof glass, supposedly purely electric, cutting edge, looks as fast. And the ripples then bring about the opportunities. Could you become the first security company driving around in cybertrucks? Maybe escorting people? Or have off road adventures in your cybertrucks? Or maybe become a glass manufacturer of bulletproof glass that actually works?
